The Adobe Flash Platform

The Adobe® Flash® Platform in the Enterprise
One Web, Any Device

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Users who find a web site difficult to
use will simply switch to one that isn’t.

“Rich Internet Applications: What’s the Business Case?” Info-Tech Research Group, December 2008
http://www.adobe.com/enterprise/pdfs/infotech-ria-business-case.pdf

All external content and images pending approvals.

Strategic customer-facing RIAs increase revenue and reduce costs

Engaging, informative, self-service-oriented
RIAs encourage customers to
 Stay on your site longer
 Explore more options
 Complete more online transactions
 Spend more money
 Recommend the site to others
 Return more often
“…even modest improvements in
online customer experiences can
Well-designed customer-facing RIAs boost revenue gains by $117
can million to $311 million per year --
due to additional purchases,
 Increase online sales up to 30%* reluctance to switch, and
 Increase conversions, cross-channel likelihood of recommending to
sales, and upsells by up to 40%* colleagues and friends.”

 Reduce contact center / telephone – Forrester “Customer Experience Boosts
agent calls up to 20% annually* Revenue” by Bruce D. Temkin, June 22,
2009

* Forrester: “The Business Case for Rich Internet Applications” by Ron Rogowski, March 12, 2007

Despite advances in IT, most enterprises
still have the same basic problem: Making
sound business decisions requires
complete, contextual and accurate data
visualized in a manner that makes sense to
the L.O.B. owner…

Duane Nickull, Author “Web 2.0 Architectures”, O’Reilly ISBN-10: 0596514433

RIAs help businesses save money by enhancing employee productivity

Used internally, RIAs can help the enterprise
 Unite key data from disparate sources

 Increase employee productivity

 Reduce data entry time up to 40%

 Improve accuracy

 Save time

 Reduce operating expenses

Read More: http://www.adobe.com/enterprise/pdfs/infotech-ria-business-case.pdf


The Flash Platform is the leading solution for rapidly building RIAs

Multiscreen
Content and Applications

TOOLS FRAMEWORK SERVERS SERVICES CLIENTS
FLASH PLATFORM

Flash Flash Flex Flash Media Flash Flash Player
Professional Catalyst Server Family Platform
Services

Flash Builder LiveCycle AIR

Creative Suite ColdFusion Analytics &
Optimization

http://www.adobe.com/flashplatform

The Flash Platform integrates with existing technology stacks
The Flash Platform leverages data from any back-end system and exposes it in a
rich,
easy to use user experience.

CLIENT APPLICATION TIER
DESIGN &
DEVELOPMENT
TOOLS

Creative Flash Player AIR Browsers
Suite

Flash
Professional HTTP/S, Sockets, AMF, RTMP,
SOAP, WS*, SMTP, REST, …
Flash
Catalyst
Flash
SERVICES TIER
Builder
3rd Party
Flex Flash Platform Flash Media
Framework LiveCycle Services
Services Server Family

RESOURCE TIER ECM Message
EIS Databases Directories SAP…
Repository Queues


The world’s leading software companies use Flash Platform in their
products
8 out of companies in finance, healthcare, and consumer electronics
the top 10 industries use the Flash Platform for their business applications
Financial Government
 Berliner Sparkasse  Argentine National Social Technology Manufacturing
Security Administration
 E*Trade Germany  Allurent  Chrysler
 Canadian Department of
 Investment Café Foreign Affairs  Cisco Systems  Integrated Industrial
Information (I-Cubed)
 KBC Securities  London Borough of  Google
Southwark  Philips Lighting
 NASDAQ  HP
 The Ministry of Finance,  Sony Ericsson Mobile
 optionMonster  Marathon Technologies Communications Publishing
Poland
 Standard Chartered Bank  Nokia  Conde Nast
 National Park Service
 BNP Paribas Assurances,  Oracle  Disney Publishing Worldwide
 NATO
 MAAF Assurances  Salesforce.com  MFG.com
 U. S. Department of
 Gaselys Homeland Security  SAP  National Geographic
 Sharp Electronics  The New York Times
Entertainment Services
 Herff Jones, Inc.
 BBC  ESRI Telecommunications  Scientific Voice
 DirectTV  FedEx  Verizon  eBay
 AOL  Yahoo!  BroadSoft
 Discovery Channel  Geodis  Deutsch Telekom Healthcare
 Universal Pictures  Mediamétrie  France Telecom  American Cancer Society
 Atlantic Records  Orange Vallée  Janus
 Nickelodeon  Virgin Mobile
 Finetune
 CANAL+
 M6 Replay
 Pikeo

Common use cases for RIAs across various industries

Customer self-service applications
 Intuitive, guided self-service applications lower
costs, increase visibility and usage while
increasing overall customer satisfaction
 Guided selling applications increase ASP and
revenues, while reducing errors and returns
driving down costs

Data visualization
 Rich, interactive data visualization simplifies
complex data and leads to faster decision
making
 Dashboards enable real time pulse of critical
business metrics


NASDAQ

Enabling stock market participants to replay, understand, and explain market events
at any point in time

Challenge

 Manage and deliver trading data in relevant, interactive
ways

 Give users instant insight into extremely detailed trading
activity in the market at any time during the day

Solution: Market Replay RIA
 Adobe AIR

 Adobe Flex

 Amazon S3

Results “There’s no doubt that working in Adobe AIR is
a huge benefit. The ability to process trading
 Delivers valuable data analysis at a lower cost to data on the desktop enables NASDAQ to
everyone involved deliver valuable data analysis at a lower cost
to everyone involved.”
 Enables investors and brokers to replay market events Randall Hopkins
and review historical data in simulated real-time Vice president, NASDAQ Market Data


SAP

Transforming business data into rich, interactive dashboards and data presentations–
without programming

Challenge

 Accelerate new product innovation and user adoption of
Business Intelligence (BI) tools through dynamic,
impactful user experiences

Solution: Xcelsius software
 Adobe AIR

 Adobe Flash Builder

 Adobe LiveCycle Data Services ES

Results

 Accelerated product development from years to months
“With BI tools based on the Flash Platform,
 Improved BI analysis
business users can quickly access and
 Drove increased adoption of BI solutions across analyze enterprise data to better understand
the business without assistance from IT or
enterprises
business analysts.”
James Thomas
Vice President of Product Marketing, SAP
BusinessObjects


FedEx

Connecting customers to shipment tracking information online and offline

Challenge

 Improve customer access to shipment tracking
information, online as well as on the desktop

Solution
 Adobe AIR

 Adobe Flex

Results

 Delivered consistent customer experience online and
offline

 Enabled easy-to-use, always on, branded tracking
method

 Increased development productivity by almost 50% “… individual shippers, consignees, and small
businesses will benefit most from the new,
easy-to-use Adobe AIR application because
they will have immediate access to critical
information about their shipping and supply
chain activities.”
Aitza Anderson,
product manager, FedEx


The Flash Platform is recognized and endorsed by industry analysts,
publications, and developers

“From Adobe, the “most 2009 Editor's Choice Awards
admired computer software The Dozen most influential
company” vendors in enterprise IT for
Fortune Magazine, 2010 2009

Intelligent Enterprise, 2009

Adobe ranked “Strong Positive” “Best Rich Internet Platform”

Marketscope for Ajax technologies
InfoWorld, 2009
& Rich Internet Application
Platforms, 2009

“Adobe is best for [firms] 3.5 million Flash Platform
looking to completely developers
transform their web
experiences.” Evans Data Corp, 2009

Forrester


The Flash Player is the world’s most pervasive software

of Internet-connected
PCs worldwide have of top 20 smart phones will
Flash Player installed support Flash Player this
year

develop using the of Alexa 100 top
Flash Platform websites use Flash
Player

penetration rate in of web games are
enterprises - delivered using Flash Player
Forrester

of enterprise professionals will seek Flash Platform
development skills in 2010 – Society of Digital
Agencies

Companies use Adobe AIR to deliver RIAs outside the browser

AIR runtime installations

AIR SDK installations

Installations of Adobe AIR within
one year of release

Applications in the Adobe
AIR Marketplace

Supported by communities, programs, and partners

3.5 million developers
PARTNERS TECHNOLOGIES PROGRAMS COMMUNITIES

150+ supporting
technologies to CAIRNGOR
help in application M
and project
development ADOBE OPEN SOURCE
(opensource.adobe.com)

 1,000+ global and regional  Frameworks  More than 70 Open  337 User Groups
system integrators, ISVs, Screen Project worldwide
 Performance and load
and VARs members
testing
 52 Adobe Agency
 Tooling plug-ins
Partners, including the top
digital agencies  Pre-built components
 250+ training partners  Product extensions,
functions and code

Get started and learn the Flash Platform

 Adobe Developer Connection
 Flex Developer Center
 Learn Flex in a Week
 Free online video tutorials
 More than 335 user groups
 Adobe TV
 Tour de Flex
 Support programs
 More than 250 training partners


Experienced developers say it’s fast and simple to get started

“Without any prior knowledge of Flex and “In just a day or two, developers were
Flash, we built our application in less than able to start working within the Flex
two weeks. The integration between Java Builder IDE. I challenge anyone to be
and Flex is super simple and getting able to do that with other solutions.”
started with Flex is just a walk in the park.” Nick Collins
Leftie Friele Senior Flex Developer, Wilson
Ezmo

“If I tried to write this application in C, it “The sheer amount of time I save not
would take five times longer just to get it to developing a version of my site for
work on Windows and then I'd have to do it every browser is by itself worth it. Not to
for Macintosh. With Adobe Flex and Adobe mention the fact that looks great on
AIR, we're saving months of development mobile. ”
time.“ Stefen Benton
Chris Hughes PowerDEX Inc
Chief Technical Officer, Brand Up


Adobe is committed to keeping enterprise data secure

Adobe employs industry-leading security software engineering practices and
processes while building products and responding to security issues.

Adobe Secure Software Product Security Incident
Engineering Team Response Team
 Supports ongoing secure  Front-line responders to
software development security incidents
 Conducts proactive  Manages communications
security reviews with security researchers
 Defines and champions  Communicates mitigations
security product lifecycle and patch schedules
 Performs incident analysis  Produces detailed security
to drive further bulletins
improvements


Enterprises and governments trust the Flash Platform with sensitive
data

“We are always looking for ways to improve our efficiency, but only invest in
technology that has proven to be reliable. Adobe Flex® is accepted
worldwide and provides us with a new opportunity to automate the flight
preparation process and save valuable time.”
Steve Lusardi & Gerry Van Tol
Project Officers, NATO

“The quality of the stored signatures has considerably improved and the
expenses for scanning, indexing, and allocation of rights have been
eliminated. In addition, any attempts at fraud can be detected more
efficiently and at a lower cost.”
Karsten Sprenger
Bankenservice GmbH

“ WELCOM convenes the world’s top decision makers and opinion leaders in
a virtual community, a single place online where you can work together with
peers efficiently and securely to address your concerns and drive global,
regional, and industry agendas.”
Klaus Schwab
Founder and Executive Chairman, World Economic Forum


Adobe provides optimized Flash Player technology to Google

Adobe provides optimized Flash Player technology to Google for enhanced
search engine indexing

 Increases accuracy of web search results
 Enables top search engines to understand what's
inside of RIAs and other rich web content created
with Adobe Flash technology and add that
relevance back to the HTML page
 Works with all existing SWF content, across all
versions
 Adobe provides techniques for building highly
searchable RIAs on the Flash Platform to
developers


The Flash Platform is open and reliable

“.. Gartner has found
that it [Adobe] is
more heavily involved
in a wide range of
open-source initiatives
than most of its
industry
contemporaries.”
Gartner,
June 2009


Rapidly build enterprise software at a fraction of the cost of other
frameworks

"We can rapidly build
enterprise-class
software deployed at
a fraction of the cost
of other frameworks.“
Kevin Chesney, Free
CEO, Acesis Available
for
Purchase
Third Party


The Flash Platform and HTML5

“HTML 5 and RIA platforms will be complementary
technologies, and enterprise development shops will
need to invest in both approaches to deliver
expressive applications that combine reach and
richness.”*
-Forrester

Adobe does and will continue to support HTML
 The Flash Platform has integrated seamlessly with HTML for 14 years, and that won’t
change
 AIR 2.0 (desktop) includes support for HTML5
 Adobe is committed to supporting HTML5 in its leading Web development tools

The Flash Platform delivers cross-platform, cross-browser, cross-device consistency
 HTML5 implementations will differ and hinder content adoption of rich features, including
video tag support
 No consistency in codec support for video is yet visible

Adobe offers best-in-class tool chain used by 3.5 million designers and developers
 HTML5 will require and benefit from Adobe’s investment in breadth of tooling

Rapid update cycles enable Flash innovations to reach ubiquity in less than 1 year
 Flash will continue to lead in innovation, much faster than HTML and browsers

*“Does HTML 5 Herald The End Of RIA Plug-Ins? Not Really,” Forrester Research, Inc., April, 2010

Demandbase

Simplifying on-demand B2B lead acquisition

Challenge

 Build a suite of on-demand solutions that make lead
acquisition as simple as shopping for music online

Solution
 Adobe AIR

 Adobe Flex “Developing with the Adobe Flash Platform
 Adobe LiveCycle Data Services ES enables Demandbase to deliver a superior
 Salesforce.com
experience in the browser and on the
desktop.”
Results Chris Golec,
CEO, Demandbase
 Pay-as-you-go transaction engine delivers one, or
thousands, of leads at a time to a customer’s email,
desktop, or CRM system

 Acquired leads can be automatically integrated into
salesforce.com context


ESRI

Providing a powerful framework for building GIS RIAs

Challenge

 Present mapping content in more intuitive, compelling
ways

 Provide web msapping APIs that enable developers to
integrate mapping, GIS functionality, and content into
RIAs

Solution
 Adobe AIR

 Adobe Flex

 Adobe Flash Professional

Results

 Enhanced GIS apps that deliver richer, more useful
online experiences “With Adobe Flex 3, developers can achieve in
a couple of days development tasks that
 Partners can quickly build web applications that pull would have taken months.”
data from multiple legacy and enterprise systems, then Mansour Raad,
Senior software architect for the ArcGIS Server
deliver that data in seconds as rich media to end users


optionMONSTER

Providing retail investors with a desktop-like, professional-grade experience in the browser

Challenge

 Differentiate online trading service from competitors

 Deliver desktop-like experience over the web

 Reduce development time and costs

Solution: tradeMONSTER
 Adobe Flex

 Adobe Flash Builder

Results

 Leapfrogged competition

 Delivered unique, effective user experience

 Accelerated time to market
“We looked at options other than developing in
 Enabled browser-based training from anywhere the Flex Framework, but we saw that using
Adobe Flex Builder was superior in terms of
helping us deliver the best customer
experience possible.”
Dirk Mueller-Ingrand,
CEO, optionMONSTER


SHARP Electronics

Accelerating decision making for core executives

Challenge

 Inform core executives of key business intelligence data
through dynamic, interactive dashboards

Solution
 Adobe AIR

 Adobe Flex

 SAP

Results

 Real-time data, presented on a 65-inch screen, helping
executive became fully informed, and facilitating rapid
response to emerging trends


Adobe, the Adobe logo, Adobe AIR, the Adobe AIR logo, the Adobe PDF logo, AIR, ColdFusion, ColdFusion Builder, Flash, Flash Builder, the Flash logo, Flex, LiveCycle, and R
are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respec
owners.
© 2010 Adobe Systems Incorporated. All rights reserved. Printed in the USA. 9102xxxx 3/10
Adobe, the Adobe logo, Adobe AIR, the Adobe AIR logo, ActionScript, AIR, Flash, Flash Builder, Flash Catalyst, the Flash logo, Flex, and LiveCycle are either registered trademarks or
trademarks of Adobe Systems Incorporated in the United States and/or other countries. Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corporation in the
United States and/or other countries. Java is a trademark or registered trademark of Sun Microsystems, Inc. in the United States and other countries. All other trademarks are the property of
their respective owners.
Printed in the USA. 91023957 3/10


The Adobe Flash Platform

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