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Celebrity Endorser
1. Celebrity Endorser “ BLESS” ?????? Made by: 315051088 M. Setiawan Kusmulyono 315051028 Megawati 315051041 Milka Gracia 315051026 Raditya Dwi Putra PRASETIYA MULYA BUSINESS SCHOOL For Consumer Behavior Debate or “ CURSE”
2. Celebrity is a famous person, especially in entertainment or sports , such as movie stars, TV personalities, popular entertainers, and sport icons. Endorser is a person who expresses support for someone or something, especially in public . dEfiNiTiOn
6. Consumer Motivation GOALS Generic Goals Product Specific Goals I want to be like Dian Sastro I want to have a beautiful skin POSITIVE MOTIVATION NEGATIVE MOTIVATION Ex: Yamaha : “Yang Lain makin ketinggalan” Force away some object or direction Force toward some object or direction Rational VS Emotional Motives Endorser is used for emotional Ex : Indomik : “Belajar dan minum susu”