How to Use Social Media to Build Your Professional Network and Market Your Law Practice. Our panel of experts included: Kenan Farrell, CEO of KLF Legal Robert Pinchuck, CEO of Columbia Financial International Your Host: John McTigue, EVP of Kuno Creative Topics Discussed: What are the facts and fiction about social media today? How is social media being used for Networking with peers and other firms Research and discovery Marketing and lead generation Community action and support Examples of legal blogs and social media sites What are the best practices for social media marketing? Blogging, whitepapers, videos and webinars LinkedIn, Twitter and Facebook Lead generation and capture E-mail marketing and lead nurturing What are the rules of engagement for attorneys and firms? Ethics and common sense Social media policies State and Bar Association regulations Resources for learning more http://www.newlegalnetworking.com

1. A Panel Discussion With… Kenan Farrell CEO KLF Legal John McTigue EVP Kuno Creative Robert Pinchuck CEO Columbia Financial Int’l

3. Past Chair of the Solo and Small Firm Committee

4. Manages Indiana Intellectual Property & Technology Blog and the Law Office of Kenan L. Farrell BlogKenan Farrell CEO KLF Legal @KLFLegal LinkedIn.com/in/kenanfarrell

6. Columbia Law List Collection Attorney Network Established 1905

7. Lawyer Network Development, Insurance and Maintenance.

8. AttorneyProducts.com - Saving Up to 65% on Office Products for Law Firms Through a Buying Consortium

9. Columbia Asset Locators – Bank and Brokerage Account Verified Data for Judgment Holders

10. Top Ten Marketing – Website Design, SEO Marketing, Social Network DevelopmentRobert Pinchuck CEO Columbia Financial Intl. www.columbialist.com LinkedIn.com/in/robertpinchuck

12. Inbound Marketing Handbook

13. Inbound Marketing Blueprint

14. New Legal Networking GuideJohn McTigue EVP, Co-Owner Kuno Creative @jmctigue LinkedIn.com/in/jmctigue

15. Agenda Social Media Facts & Fiction Social Media & the Law The New Marketing Rules of Engagement

16. Facts Over 50% of the world population is under 30 yrs old 96% of them have joined a social network Social Media has overtaken porn as the #1 activity Facebook now has over 500 million users worldwide The fastest growing segment on Facebook is 55 to 65-year-old females

17. Fiction Social media is just for kids and a waste of time Twitter is all about what you had for breakfast Facebook has no relevance in business Social media has no legitimate role in the law Social media is simply a lawsuit or disbarment waiting to happen

18. Reality There are 9,226 lawyer blogs in 74 subcategories, according to Blawgsearch.com Roughly one-third of the “AmLaw 100” top law firms are on Twitter In 2009, 86% of attorneys between the ages of 25 and 35, and 66% of those aged 46 or older were using social networking sites

19. Reality

20. Social Media Use in The Law Blogging News and comment, resources, marketing Networking via Social Networks Professional networking (LinkedIn, Twitter) Firm presence and engagement (Facebook) Research Background, Discovery, Voir Dire

21. Question 1 How are law firms and attorneys using social media today?

22. Social Media Issues Advertising & disclosure Are bloggers who review “endorsers” => FTC? Intellectual property Privacy Employer policies and employee use Juror communication w. outside world Wikileaks – trade secrets & national security

23. Question 2 What are the hottest issues in social media and how are they likely to be resolved? Pick one…

24. Personal vs Firm Branding Personal Brand Firm Brand Solo practitioners Blog, website LinkedIn networking, forums Facebook & Twitter Firm attorneys Blog LinkedIn networking, forums Personal Facebook, Twitter Website Practice info, history Partners, contact info Blog Facebook page The firm’s “personal side” Twitter News & updates

25. Question 3 How should attorneys and firms approach personal vs firm branding?

26. The New Marketing “Fish where the fish are…” Social media, smart phones, texting Content is King – the educational sell Blogs, videos, webinars, e-books for FREE Building Relationships Engage, ask and answer questions, be helpful Bring it Home Capture leads, measure results, optimize

27. Question 4 What are some examples of law firms or attorneys doing social media marketing?

28. Examples Sokolove Law YazTalk.com – for women with side effects from Yaz YazTalk on Facebook YazTalk on Twitter YazTalk on YouTube

29. Examples “… a partner-level attorney in Florida [who] uses Twitter to share the best tech articles he finds each week. After a few months of finding and sharing great tech articles, Bob was able to bring in a couple of tech companies as new clients,”...“They came to recognize, by the quality of his research and the articles he shared, that he really gets it.” “…we use LinkedIn to participate in groups relevant to our areas of expertise. We have gained a couple clients this past year based on relationships within groups as well as former colleagues or former classmates. We use Twitter to provide relevant, interesting information that we hope will be useful to clients and prospects…”

30. Example – How Not To… “…study by web consultancy Intendance found that 66% of firms had set up at least one account on Twitter. However, of the 48 accounts, 19 had issued zero tweets, despite some having hundreds of followers.” “Not only is this a wasted opportunity to connect with a range of stakeholders, it suggests laziness, lack of strategy and lack of initiative. In many cases it would be better not to have a Twitter account rather than have one that is dormant.”

31. Rules of Engagement Ethics are Ethics Same rules apply to in-person, phone, social med. Be Aware of State, Bar regulations Blogs, videos, webinars, e-books for FREE Don’t Solicit, Build Relationships As always, watch what you say or “retweet” Develop and Follow a Social Media Policy Guidelines for authorized use

32. Question 5 What advice do you have for firms and attorneys starting out in social media?

33. Special Offer for Attorneys & FirmsThe New Legal Networking GuideE-book: How to Use Social Media toGet New Clients for Your Law Firm Facts & Fiction Social Media & the Law New Media Marketing Lead Generation Personal / Firm Brand Rules of Engagement Real-World Examples 6-month Plan

34. Special Offer for Attorneys & FirmsThe New Legal Networking GuideE-book: How to Use Social Media toGet New Clients for Your Law Firm Special offer: $50 off (reg. $249) http://NewLegalNetworking.com Discount Code: “KunoLaw” Includes: A printed, bound edition shipped to your address -and- An e-book download

35. Special Offer for Attorneys & FirmsThe New Legal Networking Guide Special bonus: Twitter, Facebook and SEO Cheatsheets http://NewLegalNetworking.com Discount Code: “KunoLaw”

36. Special Upcoming Event Join Kenan Farrell & Keynote Speaker: Scott Jones, CEO of ChaCha http://www.myiupui.com/wired

37. Questions for the Panel Use the Question box In the Webinar Control Panel -or- Use the Twitter Hashtag #kunolaw

38. Special Thanks To Our Panel Robert Pinchuck Columbia Financial Intl. www.columbialist.com Facebook.com/rpinchuck LinkedIn.com/in/robertpinchuck Kenan Farrell KLF Legal www.klflegal.com Twitter: @KLFLegal LinkedIn.com/in/kenanfarrell Blog: klflegal.wordpress.com