1.
WELCOME
GUYS FOR MY FIRST
WEBINAR
Topic
ELEMENTS OF DIGITAL
MARKETING

2.
WHAT IS DIGITAL MARKETING
• Digital Marketing – promoting of brands using all
• forms of digital advertising means to reach
• consumers .
• Through Television ads, Radio ads, Internet marketing, Mobile
• marketing, Social Media marketing and much more.
• Digital marketing is about embracing new technologies and
• integrating these new techniques with the more traditional
• approaches to effectively market your company to the right
• audience.

3.
ELEMENTS OF DIGITAL MARKETING
• Email marketing:
• Earliest form of Digital Marketing.
• Involves Database marketing: segmenting
• your customer data and delivering personalized
• targeted messages at the right time.
• Brands like Amazon and Tesco delivering emails that are bespoke to
each user depending on
• buying patterns.

4.
PAY PER CLICK
• PPC ( pay per click)
• Paid Search, PPC or pay-per-click is the management
• of paid adverts in the search results.
• These paid adverts are typically placed above, or to the right of the
‘organic’ search results, and
• can cost anything between a penny and £50 per click, depending on the
competitiveness of the
• keyword you’re bidding on.
• Some terms, such as ‘car insurance’, can reach high search levels, so PPC
management is all
• about maximising your budget for the best return on investment.

5.
SEARCH ENGINE OPTIMIZATION
• SEO:
• SEO- “Search Engine Optimization”
• It is the art of increasing a website’s visibility in the search engines.
• This can be done by
• increasing the ranking of a particular keyword, or increasing the volume of
keywords that a site
• ranks for. There are a variety of SEO techniques, from on-site technical
analysis and
• improvement, to content creation, outreach, blogging & link-building.

6.
BLOGGING ,NEWS FEEDS
• Blogging & News Feeds
• Blogging and ensuring that blogs are visible- involves
• not just writing blogs, but creating a blogging
• strategy that brings together SEO, PR, social media
• and web design.
• A good blog will be one that attracts natural, organic traffic through
effective keyword research, as well
• as social traffic. It will be well designed, and it will have a consistent voice
that makes it instantly
• recognisable.

7.
SOCIAL MEDIA MANAGEMENT
• Social media:
• Social media management isn’t just about sending out tweets.
• It’s about managing a brand’s
• image through multiple social channels.
• That may be Twitter or Facebook, Pinterest or LinkedIn.
• It’s also about combining proactive business development,
• helping fill the top level of the sales
• funnel, with customer support – helping support the bottom end of the funnel.
• Social media management has become increasingly mature and complex over the last few
• years, with greater reporting tools available, and a wider range of social networks.

8.
ONLINE ADVERTISING
• Online advertising:
• Online advertising differs from PPC in that
• you are advertising on other peoples’ websites. For instance,
• you may want to buy
• banner space on a specific website,
• and you would pay the
• website owner either based on the number of impressions, or
the number of clicks the advert
• receives.

9.
AFFILIATE MARKETING
• Affiliate marketing:
• Affiliate marketing can be quite similar to online advertising, except that the website
hosting the
• advert will be recompensed only when a sale is made. The payment, therefore, will be
higher –
• and will give the website owner the incentive to promote the advert more prominently.
• Affiliate marketing isn’t restricted to banner advertising. Many affiliates make money
through
• simple links, e-mail marketing, or even developing ecommerce shops with affiliate
products.
• On the one hand, brands have to negotiate with affiliates, and provide the best possible
deal that
• will ensure the best possible promotion, while ensuring that costs are kept down to a level
that
• ensures margins are high.

10.
TEXT MESSAGING
• Text messaging:
• Mobile marketing is one of the biggest growth areas in digital
marketing. The increased
• usage of smart phones around the world has resulted in a
greater dependency on them for
• quick and timely information.
• Text messaging is a push strategy that some view as spam, but
if used correctly, can be
• an effective customer messaging strategy

11.
THANK YOU
HOPE SO U ENJOYED LEARNING THE BASIC ELEMENTS OF
DIGITAL MARKETING
FURTHER I WILL BE CONDUCTING MORE WEBINARS ABOUT
DIGITAL MARKETING
FOLLOW ME ON INSTAGRAM {KUNAL.DEVAR}
FOR MORE INFORMATION ON DIGITAL MARKETING
CONTACT 8433536418