3. Explain how consumer characteristics influence buying behavior. Enter your title here Cultural Factors. Culture is the fundamental determinant of a person‘s wants and behavior. Social Factors. Reference groups;- groups that have influence on consumers attitudes or behavior. Family;- the most influential primary reference groups. Roles and statutes;- Role – activities a person is expected to perform. Status – in society, eg, a senior vice president has more status than a sales manager. Personal Factors. Age, stage in the life-cycle; occupation and economic circumstances;personality and self-concept; life style and values QUESTION 1
8. „ The best thing about the future is that it comes only one day at a time.“ Abraham Lincoln (1809-1865) THANK YOU.