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Packaging and Labeling

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Prashant Kumar Gupta
Prashant Kumar Gupta
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Packaging Labeling Prashant Kumar Gupta Jain College Of MBA and MCA
Packaging All activities of designing and producing the container for a product Types: Primary Package  Secondary Package  Shipping Package
Growing Use ď‚› Self ď‚› Service Ease of use ď‚› Consumer ď‚› Consumers are willing to pay more for convenience, appearance and dependability ď‚› Brand ď‚› Image Recognition to company ď‚› Innovation ď‚› Affluence Opportunity Can bring large benefits
Good Packaging Must achieve following objectives ď‚› Identify the brand ď‚› Convey descriptive & persuasive information ď‚› Facilitate product transportation and protection ď‚› Assist at home storage ď‚› Aid product consumption
Labeling ď‚› Label identifies the product or brand Eg: Frooti stamped on mango juice ď‚› Describe the product ď‚› How to use, what it contains, when it was made, etc. ď‚› Grade the product ď‚› Promote the product ď‚› Legal requirements like printing MRP, green dots, etc.

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Packaging and Labeling

  • 2. Packaging All activities of designing and producing the container for a product Types: Primary Package  Secondary Package  Shipping Package
  • 3. Growing Use ď‚› Self ď‚› Service Ease of use ď‚› Consumer ď‚› Consumers are willing to pay more for convenience, appearance and dependability ď‚› Brand ď‚› Image Recognition to company ď‚› Innovation ď‚› Affluence Opportunity Can bring large benefits
  • 4. Good Packaging Must achieve following objectives ď‚› Identify the brand ď‚› Convey descriptive & persuasive information ď‚› Facilitate product transportation and protection ď‚› Assist at home storage ď‚› Aid product consumption
  • 5. Labeling ď‚› Label identifies the product or brand Eg: Frooti stamped on mango juice ď‚› Describe the product ď‚› How to use, what it contains, when it was made, etc. ď‚› Grade the product ď‚› Promote the product ď‚› Legal requirements like printing MRP, green dots, etc.