Idea Validation Report - Online Portal for Fitness Accessories

1. Idea Validated: Online Portal for Fitness Accessories
Copyright © Ideovate.io 2015-17
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2. Name of your startup ideaName of your startup idea
Online Portal for Fitness Accessories
Real problem/customer pain your idea solves.Real problem/customer pain your idea solves.
Premium Gym Supplements as well as Gym & Fitness Accessories & Apparel
of premium quality at cost effective price at one single point is not available.
Also proper counselling from Professional Fitness experts, Nutritionists,
Dieticians is absent.
Explain your solution to the above problem.Explain your solution to the above problem.
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Explain your solution to the above problem.Explain your solution to the above problem.
My business idea solves the problem of premium branded quality products at
cost effective price and gym & fitness related accessories at single point along
with Free/Paid proper counselling sessions from Fitness Experts, Nutritionists,
Dieticians.
Startup Owner:
Subscription Plan Opted : FREE PlanSubscription Plan Opted : FREE Plan

3. Copyright © Ideovate.io 2015-17 3Parameter wise scores & observations

4. Business Model Validation
How your company will operate and earn revenue?How your company will operate and earn revenue?
 Your business model has the potential to achieve the feat but it will take of loads of effort
and smart strategy to drive the business in the desired direction. The selling of online fitness
accessories is not purely mainstream but it has pervaded this domain long time ago through
the juggernauts of the E-commerce industry but your plan contains specific aspects like free
counseling which can enhance your USP in a market oriented way.
 Plethora of competitors are present in this sphere of E-commerce . Your ploy has a suave
USP and that is free guidance from experts . This can be a major boon for this business but
humongous marketing should be done so that your target audience can familiarize
themselves with the portal as soon as possible.
Copyright © Ideovate.io 2015-17 4
 Your business model has the potential to achieve the feat but it will take of loads of effort
and smart strategy to drive the business in the desired direction. The selling of online fitness
accessories is not purely mainstream but it has pervaded this domain long time ago through
the juggernauts of the E-commerce industry but your plan contains specific aspects like free
counseling which can enhance your USP in a market oriented way.
 Plethora of competitors are present in this sphere of E-commerce . Your ploy has a suave
USP and that is free guidance from experts . This can be a major boon for this business but
humongous marketing should be done so that your target audience can familiarize
themselves with the portal as soon as possible.

5. Observations (Contd.)
 You have clearly stated the features of your ideas. If you know the likes and dislikes of your
product/services, it means that you know what are the advantages and disadvantages you
have and accordingly you can plan your strategies.
 E-commerce business is always risky as there are copious number of players present in this
arena but still some start-ups manage to succeed in spite of tough competition. The simple
reason for their glory is that they market their USP in a tremendous manner, properly
analyze the needs of the market, create a dynamic portal and offers the most convenient
logistics service . If you are able to effectively maintain these qualities in your service,
success might be imminent.. In our professional plan, you can understand the business
models of the successful players operating in this segment which will help you.
 You have clear differentiating benefits or features so meticulously following a feasible
strategy can earn you the feat. Your prime competitors in this domain are
Amazon,Flipkart,sports365,healthcart,etc. Your USP has the potential to sideline them if you
play smart and hard.
Copyright © Ideovate.io 2015-17 5
 You have clearly stated the features of your ideas. If you know the likes and dislikes of your
product/services, it means that you know what are the advantages and disadvantages you
have and accordingly you can plan your strategies.
 E-commerce business is always risky as there are copious number of players present in this
arena but still some start-ups manage to succeed in spite of tough competition. The simple
reason for their glory is that they market their USP in a tremendous manner, properly
analyze the needs of the market, create a dynamic portal and offers the most convenient
logistics service . If you are able to effectively maintain these qualities in your service,
success might be imminent.. In our professional plan, you can understand the business
models of the successful players operating in this segment which will help you.
 You have clear differentiating benefits or features so meticulously following a feasible
strategy can earn you the feat. Your prime competitors in this domain are
Amazon,Flipkart,sports365,healthcart,etc. Your USP has the potential to sideline them if you
play smart and hard.

6. Market Size Validation
The industry you will operate in and your target customers?The industry you will operate in and your target customers?
 Your observations about the market size is not erroneous in any sense and it is true that the
fitness industry is booming gradually . The prime objective now should be to amplify your
outreach and offer what others have failed to do .
 The juggernauts can easily stall your growth if you create a fiasco while offering the USP. It
is the most important component and it will be highly required to differentiate your product
from the other players. The prime component of the marketing strategy should be the USP.
 You need to remember that fitness accessories are available on the other portals and
amazon,flipkart are highly renowned among the consumers therefore offering prudent
discounts initially will draw mass customers and you can also use various acclaimed fitness
centers for partnership purpose. They are bound to fasten your outreach.Copyright © Ideovate.io 2015-17 6
 Your observations about the market size is not erroneous in any sense and it is true that the
fitness industry is booming gradually . The prime objective now should be to amplify your
outreach and offer what others have failed to do .
 The juggernauts can easily stall your growth if you create a fiasco while offering the USP. It
is the most important component and it will be highly required to differentiate your product
from the other players. The prime component of the marketing strategy should be the USP.
 You need to remember that fitness accessories are available on the other portals and
amazon,flipkart are highly renowned among the consumers therefore offering prudent
discounts initially will draw mass customers and you can also use various acclaimed fitness
centers for partnership purpose. They are bound to fasten your outreach.

7. Observations (Contd.)
 Market size of your idea is huge but once you clearly define your niche you need test your
niche thru pre-orders forms on a landing page, response on this will be a solid sign of
customer commitment. Someone saying they’re interested is one thing, but seeing people
actually pony up their credit card information is a much stronger sign of potential success.
 Before investing in any business idea, it is vital to conduct a market research and survey.
The analysis of the same will reveal important information about consumer behaviour and
preferences. You can join our paid plans to achieve this.
 Positive feedback loop is very important. If there is no further development in the product
due to lack of feedback loop, it means it is in the declining phase and demand would
decrease. If no feedback is taken then the organisation will be unaware whether the idea
be accepted or not by the customers.
 It seems you have done good amount of research but it would be extremely wise if you can
conduct more inspections about the market of this specific service . Gaining a deep
knowledge will help you evade dilemmas while implementing your strategy.
Copyright © Ideovate.io 2015-17 7
 Market size of your idea is huge but once you clearly define your niche you need test your
niche thru pre-orders forms on a landing page, response on this will be a solid sign of
customer commitment. Someone saying they’re interested is one thing, but seeing people
actually pony up their credit card information is a much stronger sign of potential success.
 Before investing in any business idea, it is vital to conduct a market research and survey.
The analysis of the same will reveal important information about consumer behaviour and
preferences. You can join our paid plans to achieve this.
 Positive feedback loop is very important. If there is no further development in the product
due to lack of feedback loop, it means it is in the declining phase and demand would
decrease. If no feedback is taken then the organisation will be unaware whether the idea
be accepted or not by the customers.
 It seems you have done good amount of research but it would be extremely wise if you can
conduct more inspections about the market of this specific service . Gaining a deep
knowledge will help you evade dilemmas while implementing your strategy.

8. Concept Validation
Evaluating potential customer response to a product idea.Evaluating potential customer response to a product idea.
 The concept has a high unique quotient and the start-up owner looks very confident in
his/her response which shows that the person strongly believes in the idea but more
introspection will help you to modify your USP to such an extent that it wont take much time
in the market to make a mark.
 Your idea can be easily plagiarized or copied. You must protect your idea by adopting
differentiated process or by having best in class quality of party members.
 You have clarity on the important features of your product, but conducting more research
on problem/solution side of your idea will allow you to create a service which is bereaved of
glitches.
Copyright © Ideovate.io 2015-17 8
 The concept has a high unique quotient and the start-up owner looks very confident in
his/her response which shows that the person strongly believes in the idea but more
introspection will help you to modify your USP to such an extent that it wont take much time
in the market to make a mark.
 Your idea can be easily plagiarized or copied. You must protect your idea by adopting
differentiated process or by having best in class quality of party members.
 You have clarity on the important features of your product, but conducting more research
on problem/solution side of your idea will allow you to create a service which is bereaved of
glitches.

9. Observations (Contd.)
 One of the biggest mistakes that an entrepreneur can make is to avoid problem research.
Because most entrepreneurs enjoy providing the solution part, they end up neglecting
validating the problem they’re solving for. Don’t jump into solution-land right away. Your
concept needs thorough analysis to make the entire thing profitable, direct interaction with
your target audience regarding their problem will be a multi pronged beneficial scheme. At
first, it will validate your concept and you will gain a deep insight about the kind of product
they desire. It will also market the product in disguise.
 In today's world where most of our target audiences engage themselves digitally, it is
mandatory for everyone to do a test ad run to get the initial traction.
 You have not created a minimum value product , you need to build one as soon as possible
and start garnering reviews .It will help you to improvise your USP and introspect your
concept.
 You need to properly utilize and market your USP to sway your customer base from the
existing players. This is a very important step or else the product will not get any consumers
in the market.
Copyright © Ideovate.io 2015-17 9
 One of the biggest mistakes that an entrepreneur can make is to avoid problem research.
Because most entrepreneurs enjoy providing the solution part, they end up neglecting
validating the problem they’re solving for. Don’t jump into solution-land right away. Your
concept needs thorough analysis to make the entire thing profitable, direct interaction with
your target audience regarding their problem will be a multi pronged beneficial scheme. At
first, it will validate your concept and you will gain a deep insight about the kind of product
they desire. It will also market the product in disguise.
 In today's world where most of our target audiences engage themselves digitally, it is
mandatory for everyone to do a test ad run to get the initial traction.
 You have not created a minimum value product , you need to build one as soon as possible
and start garnering reviews .It will help you to improvise your USP and introspect your
concept.
 You need to properly utilize and market your USP to sway your customer base from the
existing players. This is a very important step or else the product will not get any consumers
in the market.

10. Copyright © Ideovate.io 2015-17 10

11. Copyright © Ideovate.io 2015-17 11

12. Is my idea good enough?
What we do?
Copyright © Ideovate.io 2015-17 12
Validate, Validate, Validate
Is my idea good enough?

13. Get your idea validated in 3 steps
Spend just 10 minutes to answer our questions & get your idea validated in 24hrs
Research &
Ranking of
your idea
Submit
your idea
Insightful
diagnostic
report
Research &
Ranking of
your idea
Submit
your idea
Insightful
diagnostic
report
Startup owner will submit his/her
idea on our website & make the
payment. Based on the
subscription plan they receive
questionnaire. For enterprise plan
a telephonic interview will be
conducted.
Step 1
For every response submitted, our
internal algorithm will generate ‘N’
number of questions which will be
evaluated by our expert team and
scores are assigned on each
evaluation parameter.
Step 2
Client will receive a detailed
research & rating report
wherein evaluation on each
parameter with score out of 10,
feedback/suggestion are
provided. A certificate will be
issued with overall score.
Step 3
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