Ross Sutherland креативный директор McCann Erickson Russia - "Keep it simple"

1. simple
[sim - phul ]
adjective

2. simple
[sim - phul ]
adjective
easy to understand, not elaborate, without
unnecessary additions

3. simple
[sim - phul ]
adjective
easy to understand, not elaborate, without
unnecessary additions
simple
[sim - phul ]
adjective
lacking sophistication, retarded

4. We do advertising, not add-vertising.

6. Bovine excrement.

9. You cannot bore people into buying stuff.

15. Every picture is supposed to tell a story

34. Consumers aren’t stupid.

49. It’s that easy. And that difficult.