2. New Domesticity
Time of change and
return to normalcy
Television
TV Dinners
Life in the suburbs
Americans move out of the
city to the suburbs
Cookie Cutter homes
3. New Domesticity.
Baby Boom
When soldiers return
home a baby boom
results
Increased the
population by 20%
Search for the American
Dream
A family with a house in
the Suburbs
4. New Media
Changing Lifestyles
Americans stay home to
watch television instead
of going out
In a ten year span the
amount of households
with a TV increases by
41 million
5. New Media.
1960 Presidential
Election
John F. Kennedy vs.
Richard M. Nixon
Television brings the
candidates into
American homes
70 million viewers watch
Nixon Looks Old
Kennedy looks young and
tan
GTL!
6. New Media..
1960 Presidential
Election
Radio listeners to the
debate claimed Nixon
won
Television viewers
claimed Kennedy won
50% of voters influenced
by the television debate
Kennedy wins the election
7. Tennessee and the Music Industry
Grand Ole Opry
Nashville, TN
Popularizes country
music on a national
scale
WSM Radio
Broadcasted the Opry
Ralph Emery
DJ who helped make the
Opry the longest running
radio program in history
8.
9.
10.
11.
12. Tennessee and the Music Industry
Memphis
Sun Studios
Elvis Presley
Records rock n’ roll at Sun
Studios
Stax Records
Otis Redding
Music featured on Stax
Records which helped
expose soul music and
make it popular
13. Expanding Horizons
Federal Postwar
Initiatives
GI Bill
1. Paid tuition for veterans
who want to go to
college
2. Gave veterans money to
buy houses
Most buy houses in the
suburbs
14. Expanding Horizons.
National Interstate and
Highway Act
Created a nationwide
system of highways
Allowed for easier and
more extended travel
Based off of the Autobahn
Also aids in the
suburbanization of America
Americans travel the roads,
sightseeing spots, love affair
with cars
62 Days Before, 4 After
15. Segregation Continues
African Americans
continue moving north
White Americans move
to suburbs
African Americans move
to the inner city
16. Segregation Continues.
Jim Crow Laws
Racist Laws
Laws based off of
“Separate but equal”
Separate But Equal
Separate but not equal
develops
17. Changing Gender Roles
Women and the Workforce
Post WWII women forced
to leave workforce
Average marrying age of
women drops to 20 years
40% of women stay in
workforce
Demoted to a “woman’s job”
Women do not earn as
much as men do for the
same job
18. Changing Gender Roles.
Ideal woman portrayed in
television sitcoms
Stereotypical Female
Assets
1. Clean House
2. Neat Appearance
3. Well behaved children
Rise of dissatisfaction
Not all women are
happy with this life
19. The Space Race
Sputnik I
Russians launch the first
satellite into orbit
US feels like far less of a
super power
President Eisenhower
Blamed for the US not
being as technologically
advanced as Russia
Worries Sputnik can
launch atomic bombs
20. The Space Race.
National Aeronautics
and Space Act (NASA)
Goal was for the US to
become a leader in
space exploration
Explorer I
US launches its first
satellite
21. The Space Race..
TV brings the Space Race
into American’s homes
Apollo 11
July 20, 1969
Neil Armstrong
First man on the moon
“One small step for
man, one giant leap for
mankind”
22. Educational Changes
Sought to improve
education in public
schools
Focus shifts to most
outstanding students
Prepare them for
government jobs
Focused on math and
science