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From brotherelephantstomayday

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From brotherelephantstomayday

  1. 1. 豐富你的現場體驗 From Brother Elephants to Mayday Small Talk About Operation of Ticketing System KT Chiu ktchiu@tixcraft.com
  2. 2. 豐富你的現場體驗 It began here… 2003/2/7
  3. 3. 豐富你的現場體驗 After One Week Stadium Map Views from Seats 2003/2/13
  4. 4. 豐富你的現場體驗 Problems to Solve • Planning of database and programming structure – Only 2,000 seats could be sold • Payment – No credit card – Register account data after wired transfer • Logistics – Pick up at the box office – System sent email with pickup code – Pack all the tickets and wait in the box office 2003/2/20
  5. 5. 豐富你的現場體驗 Development of Ver. 1 • Databases – Membership – Stadium, areas and seats – Reconciliation • Programming – Registrations – Ticketing – Entry of account info – Printing tickets 13 Days!
  6. 6. 豐富你的現場體驗 Achievement in 2003 • 36 games, on site • 2 stadiums • Ticket Sales: NTD 5,000,000+ • Total Income: NTD 100,000 ?
  7. 7. 豐富你的現場體驗 Achievement in 2004 • Testing but not lasting – Print-yourself tickets • Sales growth – 3,000 tickets per game – 26 games – Ticket Sales: 8,000,000+ – Total Income: 150,000+ • CPBL declines after 2005
  8. 8. 豐富你的現場體驗 Breakthrough in 2006 • 6 teams with 3 ticketing systems – Brother Elephants(Allgenki) – Uni-Lions(Art-ticket) – Sinon Bulls(Art-ticket) – Chinatrust Whales(ERA-ticket) – Macoto Cobras(ERA-ticket) – La New Bears(Art-ticket) • 2006 Inter-Continental Cup @ Taichung – Ticket Sales: ~NTD 15,000,000 – Only web sales • LAN environment, real time sales Integration Proposal
  9. 9. 豐富你的現場體驗 Turning to “ibon” in 2007 • 300+ outlets for ERA and Art-ticket • First CVS kiosk: Life-ET, with problems • 4,800 7-Eleven stores with kiosk: “ibon” • No cloud tech, hard to sell online • Database: from MySQL to Oracle • Kiosk! – Most powerful terminal equipment at that time – LAN environment, easier to adjust
  10. 10. 豐富你的現場體驗 Leverage – What We Did Without Resources Only regular shows in Taiwan International baseball games The largest retailer Media + channel Ticket System
  11. 11. 豐富你的現場體驗 Sports Year in 2009 • World Games in Kaohsiung – 11 days – 23 venues – 101 games • NBA Games in Taipei – Immediately soldout – ibon and website – Taipei Arena
  12. 12. 豐富你的現場體驗 Sports / Film Festivals in 2010 • MLB Taiwan Games • Taipei Golden Horse Fantasic Film Festival • Kaohsiung Film Festival • Taipei Golden Horse Film Festival
  13. 13. 豐富你的現場體驗 Turning Point in 2011 • Film Festival Packages – Technology • Taiwan High Speed Rail – Value-added • World Games – Comprehensive Solution • NBA / MLB – Deal with Massive Users • Continue to decrease database loading • Last Step: Challenge of Real Concert – Jacky Cheung ½ Century Tour, Taipei Arena – Girls Generation Tour, Taipei Arena
  14. 14. 豐富你的現場體驗 2012 – Mayday!!! • 2011/9 Initial contact • 2012/4 Meeting and discussing • 2012/6 Super Slipper Party! On sale! • 2012/9 Mayday! Noah‘s Ark Concert, 150,000 tickets sold out in 5,400 sec.
  15. 15. 豐富你的現場體驗 Our Achievements
  16. 16. 豐富你的現場體驗 Paradigm Shifts in Taiwan 1996 ERA-ticket, beginning of ticketing systems 2008 Distribution of 4,800 “ibon”s, the new terminal 2011 First real “Sold-out in seconds” concert by our system 2014 Where will we go after mobile phones are everywhere?
  17. 17. 豐富你的現場體驗 Shows in 2013
  18. 18. 豐富你的現場體驗 Ticket Sales Growth - 500,000,000 1,000,000,000 1,500,000,000 2,000,000,000 2,500,000,000 2007 2008 2009 2010 2011 2012 2013
  19. 19. 豐富你的現場體驗 Ticket Amounts Growth - 500,000 1,000,000 1,500,000 2,000,000 2,500,000 2007 2008 2009 2010 2011 2012 2013
  20. 20. 豐富你的現場體驗 Speed of Ticket Sales • 2012 Mayday – 3,000 tkts/min – 150,000 tkts/90min • 2013 S.N.S.D – 4,000 tkts/min – Over 10,000 tkts for first 3 min – 20,000 tkts/25min
  21. 21. 豐富你的現場體驗 Experiences in Ten Years • Tech is required, but only tech fails. • There is no BEST solution, only BETTER ones. • Try your best to squeeze the last dop of performance from current environment. • Beautiful logic and structure is better then beautiful codes. • Sometimes you need to fix your enginee when you drive fast. • It's better if the decision makers know more in IT. • Tech is used to support business, but they are complement each other. • Timing fleets, prepare yourself well.
  22. 22. 豐富你的現場體驗 Hopes to Create Better Live Experiences With YOU

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