recent trends in retail marketing

4. WHAT IS RETAILING?
 Retailing
 includes
all the activities in selling products
or services directly to final consumers for
their personal, non-business use
 Retailers

are businesses whose sales come primarily
from retailing

5. RETAILING DEFINITION
According to Kotler: “Retailing includes all the
activities involved in selling goods or services to the
final consumers for personal, non business use”
It is responsible for matching individual demands of
the consumer with supplies of all the
manufacturers.

6. RETAIL MANAGEMENT
The various processes which help the customers to
procure the desired merchandise from the retail
stores for their end use refer to retail management.
Retail management includes all the steps required
to bring the customers into the store and fulfill their
buying needs.

7. RETAIL FUNCTIONS IN DISTRIBUTION
Manufacture
r
Wholesale
r
Retail
er
Final
consum
er
A Typical Channel of Distribution
Manufacturer
Brand A
Brand A
customers
Wholesaler
Manufacturer
Brand B
Retailer
Manufacturer
Brand C
Brand C
customers
Wholesaler
Manufacturer
Brand D
Brand B
customers
Retailers role in sorting process
Brand D
customers

8. RETAIL FUNCTIONS

Retailer giving maximum local
convenience to customer.

Storage facility.

Variety of stocks & brands.

Attracts the consumers.

Provide after sale service.

9. RETAIL FUNCTIONS

Last outlet for distribution.

Retailers are absolutely essential in meeting daily
needs.

Personal services & wide selection of goods.

Retailers offered durable & costly goods.

Provide feedback.

10. OTHER FUNCTIONS
Retailers often act as the contact between
manufacturers, wholesalers, & customers.
Retailers communicate with
customers, wholesalers & manufacturers..
Retailers also complete transactions with
customers i.e., having convenient locations, filling
order promptly & accurately, & processing credit
purchase.
Some retailers also provide customer services such
as gifts wrapping, delivery, & installation.

11. TYPES OF RETAILERS









Specialty stores
Department stores
Convenience stores
Superstores
Supercenters
Factory outlets
Off-price retailers
Discount stores
Warehouse clubs

12. TYPES OF RETAILERS
Specialty stores
carry narrow product lines with deep assortments within
the product lines
Department stores
carry a wide variety of product lines
Convenience stores
carry a limited line of high-turnover convenience goods
Superstores
offer a large assortment of routinely purchased food
products, no food items, and services
Supercenters
have very large combination food and discount stores

13. TYPES OF RETAILERS
Discount stores
sell standard merchandise at lower prices by accepting
lower margins and selling higher volume
Off-price retailers
buy at less than regular wholesale prices and charge
customers less than retail
•
Independent off-price retailers either are owned and
run by entrepreneurs or are divisions of larger retail
corporations
Factory outlets
are producer-operated stores
Warehouse clubs
are large warehouse-like facilities with few frills and offer
ultra-low prices

14. RECENT TRENDS IN RETAIL MARKETING
E-Retailing

15. E-RETAILING
e-tailers
Retailers who sell over the Internet

16. BENEFITS OF E-RETAIL TO A BUYER
Wider product availability & wider buying
options
Ability to shop 24/7 and easy comparison
shopping
Quick delivery of digital products
Save time.

17. What to sell online
Computer
software
Consumer
electronics
Office supplies
Sporting goods
Books and music
Toys
Health and beauty
Apparel and clothing
Jewelry
Cars
Services
Others

18. SUCCESSFUL E-RETAILERS ACROSS THE
WORLD
Amazon – www.amazon.com – Books
Dell – www.dell.com - Computer hardware
Marks and Spencer – www.marksandspencer.com –
Clothing, gifts

19. Globalization
.
Some factors stimulating
globalization of retailing
are the maturation of the
domestic market, the
development of skills and
systems to effectively
manage global
operations, and the
removal of trade barriers

20. EMPLOYMENT OPPORTUNITY

21. TOP 5 RETAIL STORES IN
THE WORLD
 Rank
1
2
3
4
5
Company
Headquarters
Wal-Mart
Kroger
Target
Walgreen
Costco
Bentonville, Ark.
Cincinnati
Minneapolis
Deerfield, Ill.
Issaquah, Wash.

22. TOP 5 INDIAN RETAIL STORS
1.
Pantaloon group:
2. K Raheja Group
3. Tata group:
4. Reliance
5. Birla Group

23. CONCLUSION…………..

24. QUARRIES,,,,,,,,,,,.????

25. Guide
Prof DEEPU
PREPARED BY
“CREATIVITY
TEAM”
NAVEEN JAIN
LAVANYA
MANJULA
MANJUNATH
9482288882