4 Amusement is a global entertainment brand that operates playgrounds worldwide. Its mission is to entertain people and help them relax away from work stress, while also engaging youth. The company's vision is to become a leading global provider of entertainment. It sees opportunities to be the main entertainment provider in Turkey due to a lack of competitors, and strengths include job opportunities and food/rest areas in its parks. However, maintenance costs for its large attractions and expensive land are weaknesses.