We as designers often wonder,
why is it that we have so less
design schools in India, in spite
of its rich legacy in crafts and
culture. Where are we now and
what is the future of Design
education in India ? Do we really
understand what is Design and
the professional practice of
– Dean & Director - India Operations at L'École
de Design Nantes Atlantique
– Founder of Happy Horizons Consulting
– Design Head, Kuliza Technologies
– Founder & Director, Deskala Research and
Design & Consulting
– MS in HCI Design , Indiana University
– BDes in Communication Design, IIT Guwahati,
– Twitter: @kshitiz
– LinkedIn: in.linkedin.com/in/kshitizanand/
– Website: www.kshitizanand.com
Design is the conscious effort to impose a
- Victor Papanek
no design know design ?
WHAT IS DESIGN?
design student with design students
in a design school heading a design school
Design is about questioning oneself always
Noun (As an artifact)
Eg: A plan or drawing produced to show the look and
function or workings of a building, garment, or other
object before it is built or made
Verb (As an activity)
Eg: Decide upon the look and functioning of (a
building, garment, or other object), typically by
making a detailed drawing of it.
Design is about simplicity in this age of complexity
In a country of 1.2 billion people there
is only around 45-50 Design schools &
Compare this with
Beijing - which alone Has around 120
Seoul - 80 Design schools
Singapore - 40 Design schools
- Source DDEI Conference, 2013
Design in India is a very old activity
but a very young profession.
- A Balasubramaniam
A designer can mull over complicated
designs for months. Then suddenly the
simple, elegant, beautiful solution occurs
to him. When it happens to you, it feels as
if God is talking! And maybe He is.
- Leo Frankowski
Like all young people, the profession is also impatient: we just can’t
seem to wait to grow. And like all things young, the profession has
several faces. There is the face of professional industrial designer,
competing with global designers in increasingly global markets in
making better cars and phones. There is the face of the graphic
designer creating Brand India. And the social entrepreneur putting
his design skills to create lasting value in society and the
environment. There is the craft designer who is re-interpreting
traditional crafts to suit international markets. There is this
software and UI designer who is piggybacking the IT revolution.
There are also designers becoming brands that are slowly making
progress in marketing their names on products and services.
Emerging in the horizon is the thinker-designer who is seen to be
increasingly applying the process for bettering hospital
administration and making drinking water, safe.
- A Balasubramaniam, on his blog
• Why is there a severe resource crunch ?
• WHY Many recent design graduates are unemployable ?
• Why are MANY designers wanting to become UX
• Why do design students not have an opinion ?
• Where is the Design rationale behind the Design ?
• Why are they not updated with latest trends in their
• Why is there a dearth of originality in work?
-NOTES from Recruitment in DEsign
Nehru had the initial Vision of taking Technology, Management and Design
education as the pillars for progress of India. Institutions were set up around
same time too. IIT Kharagpur (1951), IIM Calcutta (1961), National Institute of
And we all know that Design Education fell way behind the other two.
College festival projects to other projects . Project life cycles in its completion
Internship at an unwanted place ..
2005 : Wanted to be a filmmaker
Constantly challenging myself .. With new stuff
Industry there is a huge
Why is there a severe resource crunch? Many recent design graduates are unemployable
REDUCE THE TRAINING PERIOD TO GET DESIGNERS TO BECOME PROFESSIONALS and ready to work on projects
Talks of Design being made affordable and more accessible to the other 80%
Design education should not just go for numbers and become like a processing industry, as it would then end up becoming an industry like Engineering schools which produces many unemployable graduates.
Not only other’s work but also their own works. Embrace constructive criticism.
The Internet made it possible to democratize design by eliminating barriers and reducing costs to information, expertise, and resourcesFocus on individuals .. Anywhere to inform design, get research done .. The world is the canvas