Title: Social Media Marketing Time Management Prerequisite: Basic knowledge of major social media platforms. Description: Are you building a personal brand, a solopreneur, an entrepreneur, a start-up, a or small business and are overwhelmed by everything that you have to do on a daily basis PLUS have time to market yourself or business online? I feel you. This session will cover tips of the social media marketing trade on how to manage your presence on social media without loosing your mind and leave you armed with tools to tackle every day like a pro. Degree of Difficulty: Beginner, Intermediate

1. Social Media Time Management
@KseniyaMartin | #GeekGirlTechCon

2. #fail
@KseniyaMartin | #GeekGirlTechCon

3. Why is social media marketing important?
@KseniyaMartin | #GeekGirlTechCon

4. Your customers are online.
@KseniyaMartin | #GeekGirlTechCon

5. And if you’re not, your competition will
take care of your customers.
@KseniyaMartin | #GeekGirlTechCon

6. Today we’ll cover…
• Tips and tricks
• Tools of the trade
• A sample plan
@KseniyaMartin | #GeekGirlTechCon

7. TIPS AND TRICKS
@KseniyaMartin | #GeekGirlTechCon

8. Have a Plan
• Take the time to create a digital marketing plan that aligns with your
business and non-digital marketing plans
• Identify your customers/audience
• Map out your customers’ journey
• This will lead to process improvement and a content strategy/topics
• Create an editorial/content calendar
• Set goals
@KseniyaMartin | #GeekGirlTechCon

9. Have a Plan
• Make it easy for your audience/customers to contact you
• Have a response plan for all inquiries
• Automate your posts but not your presence
• Create a daily, weekly, and monthly check-lists
• Don’t worry about being perfect, worry about being consistent
• Find your voice/tone
• Have a back-up plan
@KseniyaMartin | #GeekGirlTechCon

10. Take it One Day at a Time
• Set a dedicated time each day
• Remove distractions and time tasks
• Remember what’s important and focus where it matters most
• Reserve your user name on all major platforms and fill out the profile
• Perfect one platform at a time
• Don’t give up
@KseniyaMartin | #GeekGirlTechCon

11. Source: Buffer @KseniyaMartin | #GeekGirlTechCon

12. Posting Strategy: Content
• 4-1-1
• Provide a variety of posts
• Links, quotes, reshares, images, video
• Edutational and valuable
• It’s not about you, it’s about your audience/customers
• Teach your audience how to buy from you
@KseniyaMartin | #GeekGirlTechCon

13. Analyze and Improve
• Is your social media performance meeting your goals?
• Check your analytics: website hits, follower count, engagement, etc.
• Figure out why a post is performing or not performing and improve as
necessary
• If it’s working, do more of it
• Don’t waste time on things that do not work or resonate with your
audience/customers
P.S. It’s ok to fail as long as you learn and move forward.
@KseniyaMartin | #GeekGirlTechCon

14. Pay to Play
Great social media is not free.
Invest in premium tools and content management platforms, enlist
professional help (strategy, training, management, coaches), and pay to
advertise and boost your content.
@KseniyaMartin | #GeekGirlTechCon

15. TOOLS
@KseniyaMartin | #GeekGirlTechCon

16. Planning and Content Tools
• Content/Editorial Calendar:
• Google Calendar
• Include major events in your industry, local events, Twitter chats, etc.
• Spreadsheet
• Samples available for free online
• Content Creation, Curation, and Management
• Evernote
• Topic ideas, screenshots, saved websites
• Scoop.it
• Feedly
• Pinterest
@KseniyaMartin | #GeekGirlTechCon

17. Content Tools
• Website/Blog
• Squarespace
• Wordpress
• E-mail Marketing
• MailChimp
• Constant Contact
• Social Media Platforms
• Facebook, LinkedIn, Twitter, Instagram, Google+, Pinterest, YouTube
• Yelp, FourSquare, Swarm
• Snapchat, Vine, tumblr
• MeetUp, Eventbrite
@KseniyaMartin | #GeekGirlTechCon

18. Content Tools
• Social media management and scheduling platforms
• Hootsuite
• Buffer
• Visual Tools
• Desktop: Canva, PowerPoint, Animoto
• Apps: Afterlight, Studio, PicPlayPost, Flipagram, iMovie
• Other tools:
• IFTTT
• Bit.ly
• Google Apps
@KseniyaMartin | #GeekGirlTechCon

19. SAMPLE CHECK LISTS
@KseniyaMartin | #GeekGirlTechCon

20. Sample Check Lists
• Monthly:
• Pull analytics for all platforms to see
what’s working and what’s not
• Evaluate goals, brand awareness,
follower engagement
• Map out topics/themes for each
week of the month
• Calendar industry related events
(national/local, Twitter chats, etc.)
• Research, curate, and create topic
related content
• Weekly:
• Review weekly plan
• Focus to improve on a selected
platform for that week
• Create original content
• Schedule posts (curated articles,
event/sale reminders, original
content, etc.)
• Repurpose content
• Search platforms for keywords
relating to your business. Engage in
conversation.
• Monitor your competition
@KseniyaMartin | #GeekGirlTechCon

21. Sample Check Lists
• Daily:
• Like and respond to comments left the day before
• Share (re-tweet, re-post) somebody else’s content
• Engage in a conversation with at least 3 followers and influencers
• Create and schedule content using a social media management platform
• Post to Instagram
@KseniyaMartin | #GeekGirlTechCon

22. QUESTIONS?
@KseniyaMartin | #GeekGirlTechCon

23. Let’s Connect!
Twitter: @KseniyaMartin
LinkedIn: linkedin.com/in/kseniyamartin
Website: kseniyamartin.com