19. “What got you
here, won’t
take you there”
A. Einstein
20. FISH Ok, but why?
FISH Ok, it’s simpler, but why?
Like 3D T
Vn
or LBS in ow,
FISH Ok, it’s simpler and soulful, but naah. 2000
FISH Great!
21. Yet, Never Forget: For Who?
(not everyone loves Fish)
uct.
’t make it a bad prod
by some, doesn
Being hated ts are often h
ated.
produc
In fact, good
22. #3
ED
RN
L EA
I’VE
T
W HA
Is it Fish?
“Would you recommend it to your
friends, scale 1-10?”
NET PROMOTER SCORE
23. #4
ED
RN
L EA
I’VE
T
W HA
To get results, keep trying it.
24. #5
ED
RN
L EA
I’VE
T
W HA
Value by where you Fish
25. #6
ED
RN
L EA
I’VE
T
W HA
Start with Sushi
(not meatballs and sundae)
26. #7
ED
RN
L EA
I’VE
T
W HA
“If I can see a little further it is
by standing in the shoulders of
giants”
ISAAC NEWTON
28. Great Products Rule
Great Products are like Fish
WHAT IS FISH? NET PROMOTER SCORE
To get results, keep trying it.
Value by where you Fish
Start with Sushi
See from Shoulders of Giants
29. Recommended Reading
For Building Great Products
HOW WHAT WHAT HOW WHO WHAT
WHY HOW HOW WHEN HOW
WHEN WHY WHY WHY
WHERE
WHEN