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Are mobile payments valuable?
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Kristian Luoma
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My presentation at Mobeyday (www.mobeyday.com) event in Barcelona on 6th of October 2014.
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Are mobile payments valuable?
1.
ARE MOBILE PAYMENTS
VALUABLE? KRISTIAN LUOMA, @KLUOMA MOBEYDAY, BARCELONA, 6.10.2014
2.
KRISTIAN LUOMA
3.
4.
5.
33% !! USES
PIVO EVERYDAY
6.
ARE MOBILE PAYMENTS
VALUABLE?
7.
NO, MAYBE &
YES
8.
ARE MOBILE PAYMENTS
VALUABLE? ISSUER BACK … MIDDL E … FRONT CONSUMER
9.
PIE
10.
HONEY
11.
SELFIES
12.
IS THE VALUE
HERE? ISSUER BACK … MIDDL E … FRONT CONSUMER
13.
COST SAVINGS? 25€
5 € PHYS ICAL DIGI TAL
14.
YOU’LL STILL MAINTAIN
THE OLD SYSTEM 25 5 FOR A GOOD WHILE
15.
MORE CARDS? 5
+ 5 5 5 MOBILE, MOBILE, MOBILE, ..
16.
MORE CARDS PER
USER? MORE 5 REVENUE? 5 5 5 MOBILE, MOBILE, MOBILE, ..
17.
ONE PIE
18.
SPENDING POWER REMAINS
FLAT 1 0 1 0 BE FORE AF T ER
19.
WITH FLAT SPENDING,
EVERYTHING COSTS TOO MUCH 10 25 5 COS T S REVENUE S
20.
APPLE PIE?
21.
NO
22.
IS THE VALUE
HERE? ISSUER BACK … MIDDL E … FRONT CONSUMER
23.
TRANSACTION DATA IS
HONEY
24.
PLATFORM FOR COMMERCE
25.
PROOF
26.
PROOF
27.
VALUE OF DATA
F T G ? MODIFIED FROM ARI VILJAKAINEN’S (NETS FINLAND) SLIDE ON “VALUE OF TRANSACTIONS”
28.
TRANSACTION D ATA
I S T H E PLATFORM TO “VALUE ADDED” S E R V I C E S
29.
WATCH OUT FOR
THE BEES
30.
GIVE BEES SUGAR
31.
MAYBE
32.
IS THE VALUE
HERE? ISSUER BACK … MIDDL E … FRONT CONSUMER
33.
YES
34.
EVERYTHING WILL BE
MOBILE
35.
WORLD OF ZERO
COST TRANSITIONS
36.
CREATE VALUE TO
STAY ALIVE
37.
SELFIES WERE KILLING
FACEBOOK
38.
SELFIES LESSON: MOBILE
IS DIFFERENT
39.
CONNECTING PEOPLE
40.
CONNECTED PEOPLE
41.
WHATSAPP
42.
SELFIES
43.
IT FEELS BETTER
44.
INSTANT
45.
PERSONAL
46.
SIMPLE
47.
CONNECTED PEOPLE
48.
SELFIES LESSON
49.
16 BUSD
50.
“THE FUTURE OF
PAYMENTS IS ABOUT SYNERGY, CONTEXT, ADVICE AND BENEFITS.” BRETT KING
51.
RESEARCH
52.
WHOEVER MAKES CONSUMER
FEEL AS GOOD IN PAYMENTS WINS
53.
IT’S NOT ABOUT
HOW YOU PAY
54.
IT’S NOT ABOUT
“TAP & GO”
55.
IT’S HOW CONNECTED
IT FEELS
56.
INSTANT
57.
PERSONAL
58.
CONTROL
59.
CONTEXT
60.
VALUE-ADD
61.
THIS IS THE
NEXT BIG THING IN PAYMENTS
62.
CONNECTED PAYMENTS
63.
64.
SUPPORTS PAYMENTS
65.
.. AND FEELS
CONNECTED
66.
“Pivo converted my
payments to euros in realtime as I was shopping in Dubai” Customer feedback
67.
SATISFACTION (OVER 2000
REVIEWS, 300.000+ DOWNLOADS)
68.
4 x FREQUENCY
more frequent by sessions Online Banking Mobile Banking Pivo
69.
FREQUENCY 33% OPENS
IT EVERYDAY Online Banking Mobile Banking Pivo
70.
HAPPY CUSTOMERS 5
x more likely to recommend our Bank Online Banking Mobile Banking Pivo
71.
THERE IS AMAZING
VALUE IN MOBILE PAYMENTS
72.
NOT THE VALUE
MEASURED WITH SPREADSHEETS
73.
IT IS SOMETHING
NEW IN THE MIDDLE
74.
SOMETHING NEW FACING
THE CONSUMER
75.
DON’T LET SELFIES
KILL YOU
76.
MAKE PAYMENTS FEEL
CONNECTED @KLUOMA KRISTIAN.LUOMA@OP.FI
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