This slide deck was pulled from a webinar performed by Kristin Messerli, sponsored by National MI, for the purpose of educating loan officers and real estate agents on how to improve their presence on LinkedIn.
LinkedIn is the world’s largest professional network with 433 million users. Of those users, 40% check their LinkedIn EVERY day! There is no question that every professional should be
leveraging this incredible network to grow their influence. However, learning how to do this effectively requires understanding the language and culture of LinkedIn.
In this slide deck (and webinar), participants will learn how to:
• Optimize their LinkedIn profile
• Share content and write articles
• Use LinkedIn to gain greater exposure online and increase Google search results
5. NMI has partnered with Cultural
Outreach Solutions to provide you with
content to support your leadership in the
industry.
@KristinMesserli
kristin@culturaloutreach.net
6. Training & Tools to reach
Millennials and multicultural
homebuyers
7. Demographics Trends
Business Use Trends
Optimize Your Personal ProfileLinkedIn to the Max!
Content Strategy
Maximizing Exposure
Analytics
20. Source: Chris Smith, https://www.youtube.com/watch?v=KEDOBIVHYRE
● Use a high resolution professional
profile photo
● LinkedIn profiles with professional
head-shots get 14 times more
profile views
21. Source: Chris Smith, https://www.youtube.com/watch?v=KEDOBIVHYRE
● Use a high resolution photo
● LinkedIn profiles with cover photos
get 21 times more profile views
22. Source: Chris Smith, https://www.youtube.com/watch?v=KEDOBIVHYRE
● Industry and location
● A current position and two past
positions
● Your education information
23. Source: Chris Smith, https://www.youtube.com/watch?v=KEDOBIVHYRE
● 13x Increase in profile views for
LinkedIn members that list skills on
their profiles
● Users with at least 5 skills listed
received 17x more profile views
31. Content updates that asked questions got double
the comments of updates without questions
Make sure the question is thought provoking
32. “Across the years we researched, short content —
1,000 words or less — dominated posts published on
LinkedIn. But, longer posts — 1,000 to 3,000 words —
were much more likely to be shared.”
33. How-to posts dominated the headlines for the
most-shared content between 2012 and 2017
Practical advice often pertaining to work and
job-related issues
34. Source: Chris Smith, https://www.youtube.com/watch?v=KEDOBIVHYRE
● Content that is over-promotional or
salesy
● Content that is boring, irrelevant, or
meaningless to your audience
35. Source: Chris Smith, https://www.youtube.com/watch?v=KEDOBIVHYRE
Weekdays During Business Hours
47. Key Insights from Talent Acquisition Manager, Prime Lending
Connect intentionally purely for
business
Collaborate with referral
partners
Create deeper relationships