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Webinar:
LinkedIn to the Max!
www.culturaloutreach.net/nationalmi
www.betterloanofficer.com
Webinar:
LinkedIn to the Max!
NMI has partnered with Cultural
Outreach Solutions to provide you with
content to support your leadership in the
industry.
@KristinMesserli
kristin@culturaloutreach.net
Training & Tools to reach
Millennials and multicultural
homebuyers
Demographics Trends
Business Use Trends
Optimize Your Personal ProfileLinkedIn to the Max!
Content Strategy
Maximizing Exposure
Analytics
Demographics Trends
LinkedIn to the Max!
LinkedIn to the Max!
LinkedIn to the Max!
LinkedIn is the only major social media platform for
which usage rates are higher among 30-49 year-olds
than 18-29 year-olds
LinkedIn to the Max!
Business Use Trends
LinkedIn to the Max!
18% of LinkedIn users use the
site daily, 31% use it weekly
In the past two years,
content consumption on
LinkedIn has increased 21%
LinkedIn to the Max!
Lead conversion:
“LinkedIn has the highest
visitor-to-lead conversion rate
among all social platforms.”
Referral source business:
79% of B2B marketers view
LinkedIn as an effective source
for generating leads
Optimize Your Personal ProfileLinkedIn to the Max!
Source: Chris Smith, https://www.youtube.com/watch?v=KEDOBIVHYRE
● Use a high resolution professional
profile photo
● LinkedIn profiles with professional
head-shots get 14 times more
profile views
Source: Chris Smith, https://www.youtube.com/watch?v=KEDOBIVHYRE
● Use a high resolution photo
● LinkedIn profiles with cover photos
get 21 times more profile views
Source: Chris Smith, https://www.youtube.com/watch?v=KEDOBIVHYRE
● Industry and location
● A current position and two past
positions
● Your education information
Source: Chris Smith, https://www.youtube.com/watch?v=KEDOBIVHYRE
● 13x Increase in profile views for
LinkedIn members that list skills on
their profiles
● Users with at least 5 skills listed
received 17x more profile views
Make it easier for people to find you
… similar to customer reviews
with strategic groups and engage in conversation
https://www.linkedin.com/groups/discover
LinkedIn to the Max!
Content Strategy
LinkedIn to the Max!
LinkedIn’s own researchers found that updates
containing links get up to 45% higher follower
engagement
Images get a whopping 98% more comments
Content updates that asked questions got double
the comments of updates without questions
Make sure the question is thought provoking
“Across the years we researched, short content —
1,000 words or less — dominated posts published on
LinkedIn. But, longer posts — 1,000 to 3,000 words —
were much more likely to be shared.”
How-to posts dominated the headlines for the
most-shared content between 2012 and 2017
Practical advice often pertaining to work and
job-related issues
Source: Chris Smith, https://www.youtube.com/watch?v=KEDOBIVHYRE
● Content that is over-promotional or
salesy
● Content that is boring, irrelevant, or
meaningless to your audience
Source: Chris Smith, https://www.youtube.com/watch?v=KEDOBIVHYRE
Weekdays During Business Hours
LinkedIn to the Max!
Maximizing Exposure
Remember key points from
the “optimizing your profile”
section of the webinar
Keyword-rich description of
your skills and strengths
Keep position and skills
up-to-date
Add new accomplishments,
awards, press coverage, ect
as they occur
Add your URL to your other social
media profiles, email signature,
website, etc.
https://www.linkedin.com/in/kristinmesserli/
Don’t be afraid to add more
people to your network
The more connections →
higher up your profile
appears in Google search
Write an article and publish on
LinkedIn to attract more leads
and become an online
influencer
LinkedIn to the Max!
Analytics
LinkedIn to the Max!
LinkedIn to the Max!
LinkedIn to the Max!
LinkedIn to the Max!
Key Insights from Talent Acquisition Manager, Prime Lending
Connect intentionally purely for
business
Collaborate with referral
partners
Create deeper relationships
www.culturaloutreach.net/nationalmi
www.betterloanofficer.com
LinkedIn to the Max!

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