Why major blogs are no longer accepting unsolicited guest post submissions, what NOT to do when submitting a guest post request, and how bloggers can get more guest blogging opportunities.
Value Proposition canvas- Customer needs and pains
The State of Guest Blogging in 2013
1. The State of Guest
Blogging in 2013
Why Major Blogs Are No Longer Accepting
Unsolicited Guest Post Submissions
+
Examples of Bad Guest Post Submissions
Kristi Hines http://kikolani.com
2. Why People Write Guest Posts
• Gain exposure with a new audience.
• Position themselves as an authority in their niche
or industry.
• Develop valuable relationships with influencers.
• Promote new products and services.
• Increase their social following.
• Build valuable links back to their website.
Kristi Hines http://kikolani.com
3. Why Blogs Accept Guest Posts
• Introduce their audience to new authors and
viewpoints.
• Increase the volume of content they can publish.
• Receive new readers from the guest blogger’s
community.
• Build links when guest bloggers promote their
post.
Kristi Hines http://kikolani.com
4. What Went Wrong?
• Bad SEO’s began abusing the system by
submitting low quality and duplicate content in
exchange for links.
• Bad marketers began finding ways to automate
the process with templates and auto-submit
software.
Kristi Hines http://kikolani.com
5. The Result?
Major blogs are no longer accepting
unsolicited guest posts!
Kristi Hines http://kikolani.com
11. The Why?
Now, onto the examples of why many
bloggers are giving up on unsolicited
guest posts.
Note these were all sent to a blog that
covers blogging tips, social media, and
related online marketing topics.
Kristi Hines http://kikolani.com
12. Emails From the Same Writer
Kristi Hines http://kikolani.com
13. An Offer for “Free” Content
Kristi Hines http://kikolani.com
22. What Can You Do?
Now that you know what blog owners
are closing unsolicited guest post
submissions…
What can you do to still get published?
Kristi Hines http://kikolani.com
23. Be a Real Person
• Stop using fake names and celebrity
photos.
• Build up your Google Author Rank.
• Own and operate a Twitter profile to
promote your work.
Kristi Hines http://kikolani.com
24. Set Up a Writing Portfolio
• Start with your blog as a sample of
your work.
• Create a page on your blog that
highlights all of the posts you write for
other sites.
• Try RSS Aggregator to automate your
portfolio.
Kristi Hines http://kikolani.com
25. Build Relationships
• Get to know a blog by subscribing to
it, reading the posts, and posting
valuable comments.
• Tweet posts with the blog
@username as well as the author’s
@username.
• Engage with blog owners on Twitter,
Facebook, and Google+.
Kristi Hines http://kikolani.com
26. Golden Opportunities
• Ask to submit a guest post if you are
recognized by the blog owner in a list
post.
• Help the blog by letting them know
about broken pages, formatting issues,
etc. You might receive a response from
the blog owner or editor.
• Use the opportunity to ask about guest
posts.
Kristi Hines http://kikolani.com
27. Enjoy This Presentation?
Learn more about
how to get the most
out of guest blogging
by downloading my
free 8,000+ word
ebook – The Guest
Blogging Survival
Guide today!
Kristi Hines http://kikolani.com