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Brand You : Personal Branding

Studio Science
Studio Science
Studio ScienceBrand / UX Design Consultant um Studio Science

A presentation on Personal Branding, presented on 01/07/2010 at the Notre Dame Campus Communicators Summit.

Brand You : Personal Branding

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BRAND YOU ®
INTRO TO PERSONAL BRANDING
A Bit About Me
• Husband and father to Scout, Daisy & Indiana

• President, Kristian Andersen + Associates

• Founder, Pathagility

• Founder, TinderBox

• Managing Partner, Gravity Ventures

• Lives in Arkansas works Indy
A BRAND IS
NOT A LOGO
A BRAND IS A COLLECTION OF

PERCEPTIONS
IN THE MIND OF A CONSUMER.
BRANDS ARE BORN OF
 EXPERIENCE
   AND REFLECT
 REPUTATION
Brand You : Personal Branding
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Brand You : Personal Branding

  • 1. BRAND YOU ® INTRO TO PERSONAL BRANDING
  • 2. A Bit About Me • Husband and father to Scout, Daisy & Indiana • President, Kristian Andersen + Associates • Founder, Pathagility • Founder, TinderBox • Managing Partner, Gravity Ventures • Lives in Arkansas works Indy
  • 3. A BRAND IS NOT A LOGO
  • 4. A BRAND IS A COLLECTION OF PERCEPTIONS IN THE MIND OF A CONSUMER.
  • 5. BRANDS ARE BORN OF EXPERIENCE AND REFLECT REPUTATION
  • 9. NONE OF THESE ORGANIZATIONS TREAT THIER BRAND AS AN AFTERTHOUGHT, RATHER IT SERVES AS THEIR KEY DIFFERENTIATOR.
  • 10. BUT THOSE ARE CONSUMER BRANDS NOT PEOPLE.
  • 16. Personal brands allow individuals to differentiate themselves by consistently articulating and leveraging their unique value proposition.
  • 17. WE ARE ALL BRANDS
  • 18. If you’re not branding yourself, you can be assured that others are doing it for you.
  • 22. AND JUST BEING GOOD ISN’T GOOD ENOUGH
  • 23. SIMPLE UNIQUE FOCUSED
  • 27. A LESSON FROM THE KITCHEN
  • 28. THE KITCHEN (The Craft / What You Know) THE DINING ROOM (The Delivery / How You Share It)
  • 29. WE’RE ALL IN THE CONTENT BUSINESS
  • 31. Why Employers Should Care Strong personal brands add value to corporate brands! • Publicity & Visibility • Build Organizational Credibility • Increased Engagement Levels • Expands Influence • Human Connection to the Organization • Halo Effect (which works both ways)
  • 32. 5 Questions Question #1 : What are your goals? Question #2 : What do you value? Question #3 : What are you passionate about? Question #4 : What motivates you? Question #5 : What makes you remarkable?
  • 33. 5 Rules Rule #1 : Be Diligent Rule #2 : Be Consistent Rule #3 : Be Relevant Rule #4 : Be Interesting Rule #5 : Be Yourself
  • 34. 5 Steps Building lasting, effective personal brands takes time and there is no one-size-fits-all process. Step #1 : Take Inventory Step #2 : Develop a (Brand) Plan Step #3 : Craft Your Identity Step #4 : Choose the Right Tools & Channels Step #5 : Measure & Repeat
  • 35. Tools & Channels Tools & Channels: You have to use them to understand them • Web sites • Blogs / micro-blogs • Podcasts • Social networks (Facebook, Ning, Linked-In, Twitter) • Events (create your own or hijack one) • Off-line & alternate publishing • The media Don’t Forget to: • Make yourself findable (SEO, social networks, etc.) • Connect everything • Cultivate relationships w/ the press, peers, competitors, etc. • Donate your expertise to a cause • Develop a visible platform • Start & join conversations
  • 36. “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called you” Tom Peters
  • 37. Twitter: kristianindy eMail: kristian@kaplusa.com LinkedIn: linkedin.com/in/kandersen1 Web: kaplusa.com