3. History of Nintendo
1902 - 1933
Mr. Yamauchi started manufacturing the first western-style playing cards
in Japan. These were originally intended for export, but the product
became popular in Japan as well as the rest of the world. The company
was established as an unlimited partnership, Yamauchi Nintendo & Co.
1951 - 1963
The name of the company was changed to Nintendo Playing Card Co.
Ltd. The company's consolidated factories were dispersed in Kyoto,
Japan. The company changed its name to Nintendo Co., Ltd. and started
manufacturing games in addition to playing cards.
4. History of Nintendo
1977 - 1980
The company developed home-use videogames in cooperation with
Mitsubishi Electric: "TV Game 15" and "TV Game 6." The company
created a wholly owned subsidiary, Nintendo of America Inc. in New
York.
1981
Nintendo developed and distributed the coin-operated video game
"Donkey Kong." This video game quickly became the hottest-selling
individual coin-operated machine in the business.
6. Nintendo Entertainment System
• The NES was released in the
U.S in 1985, signified the end
of the video game crash
• It became an instant classic
with games such as Super
Mario Bros, The Legend of
Zelda, and Metroid which
gathered a tremendous
amount of fans
7. Super Nintendo Entertainment System
• The SNES followed the NES in
1991
• 16 bit console which meant
better graphics, game speed
and sound
• Dealt competitively with the
Sega Genesis and ultimately
won by outselling the Genesis
by about 20 million consoles
8. Nintendo 64
• The Nintendo 64 release was a
marketing success with it’s slogan
“Play it Loud”
• The 3D worlds were the first of
their video game generation and it
was a fan favorite with the
introduction of Super Mario 64.
• The Legend of Zelda: Ocarina of
Time was one of the highest rated
video games of all time.
9. GameCube
• Released in 2001, it
became first Nintendo
console to use disks.
• Began in a long term
console war between the
Xbox, and PlayStation
which is still going on
today
10. Wii
• The Wii started a
revolution in the motion
gaming era
• Outsold both the PS3 and
the Xbox 360
• Connected families
together as a party console
11. Game Boy
• The Game Boy was a handheld
video game device released in
1989
• In combination with the Game
Boy Color they sold 118.69
million units
• The most popular games
included: Tetris and Pokémon
Red and Blue
12. Game Boy Advance
• The Game Boy Advance is the
successor to the Game Boy
Color, released in 2001
• A flip-designed Game Boy
Advance SP came out in 2003,
which included a backlit screen
and rechargeable battery
13. Nintendo DS
• The Nintendo DS (DS = dual screen)
is Nintendo’s best selling handheld
gaming system with almost 154
million sold
• The bottom screen was a touch
screen that included a stylus which
would be used for gameplay
• Backwards compatible with Game
Boy Advanced games
14. Nintendo 3DS
• The most recent installment in
Nintendo’s portable game
series line, the Nintendo 3DS
has been a revolutionary
system, being the first and only
system with a screen able to
produce 3D images without the
use of 3D glasses.
17. 3DS
• Portable game console
• Projects stereoscopic 3D effects without
glasses
• Backward compatability with DS and
Dsi games
• Competition with PlayStation Vita
handheld console
• Features include StreetPass,
Virtual Console, Miiverse, front facing and
rear camera, and application use
18. 3DS XL and 2DS
• Screen is 90% larger
• Longer battery life
• Greater overall size
• Lacks 3D screen
• Mono speakers
• Slate-like design
19. 2DS Intentions
This was a strategy to broaden the Nintendo handheld market
• Cheaper model ($129 vs. $169 or $199)
• Targeted at younger users
21. Wii
• Home game console
• Targets a broader demographic
• Wii Remote: pointing device,
detects movement in three
dimensions
• Originally had backward
compatibility with GameCube
games
• Internet connection and
Virtual Console
30. Current Competition
• 2.7 million Wii U consoles were sold in the last year
• The total number sold since November 2012 is 6.17
million.
• In comparison, Sony’s PS4 sold 7 million since
November 2013.
31. Current Competition
• The last quarter saw Nintendo sell 310,000 units
of its latest console, which is a 20 percent drop
on how many were sold in the same period 12
months prior.
• Its failure to sell is causing the company to lose
money in both Europe and North America, due
to a combination of markdowns and poor
software sales.
37. The entertainment
Since it’s family oriented, it provides entertainment for
people of all ages.
It brings families together!
The system is interactive and it requires you to move.
38. The Workout
THE Wii has a Wii Fit game where it allows people to
work out by partaking in exercise games.
This allows people to work out through movement and
interaction.
This allows people to lose weight and they become
healthy and productive.
39. The Affordability
At $129.99, the Wii is very affordable in comparison to the
Xbox and the PlayStation 3 (its competitors).
XBox which is $299.99
PlayStation 3 which is 399.99
41. “It’s an entirely new system that will change the way
you experience entertainment.”
It is in HD, can provide more entertainment than the Wii
and enhances your television experience.
43. 1. The Screen
The Wii U allows the player to play with 2 screens, one
on the device and the other through their tv. However,
the screen on the device was not as powerful as the
screen from a cell phone or a tablet.
With the phone/ table providing better game
experience, the Wii U did not set apart from the
competition.
44. 2. The Competition
At this point, the competition is the XBox 360 as well as
the PS3. So by creating the Wii U, we hoped to be
better when it came to the graphics. The graphics were
decent however, the customers wanted to buy a system
that was more powerful and our competition was..
Nintendo still wants to be known ONLY as a game
console while its competition is known not only as a
game console, but as a media entertainment as well.
46. 3rd Party Support Decrease
While it is already hard enough to getting
the support of a third party, it was even
worse keeping it.
Nintendo games are usually not successful
therefore third party publishers do not want
to provide their games to the company.
47. The Price.
The Wii U costs $300.
While the competition consoles costs
around $200- $300, their graphics and
quality of game console is worth the
money (in comparison).
50. What makes it different?
The NU will have some changes to the Wii U.
It would be designed to appeal to the gaming desires of
men/women.
It will utilize modern technologies to shine light on old
gaming classics as well as new featured games.
51. Graphics
The graphics on the NU will be much more High
Definition than the Wii U.
It would be more graphic and more clear than the
visuals of Xbox and PS3.
52. 3rd Party Gaming
With the improvements of the NU
(in comparisons to the Wii U) 3rd
party publishers will want to
provide their games to Nintendo.
54. Specs and Design
CPU
8 core processor 2.0 ghz clock speed
GPU
AMD next-generation Radeon based graphics engine
Memory: 8GB GDDR5
Storage size: 500GB hard disk drive, user removable*
AV and HDMI output (480p, 720p, 1080i, 1080p and 4K support)
Input/Output: Super-Speed USBx (USB 3.0) port x2, AUX port x1
Networking: Ethernet x1, IEEE 802.11b/g/n (2.4 GHz only), Bluetooth 2.1+EDR
55. Specs and Design
• Thinner vertically
• Light gray top replaced with sleek black or white
• Dark gray bottom replaced with rough black bottom
• Sharper edges than Wii U
56. Specs and Design
• We are here to win back the gamer with a mature yet nostalgic design
• Edgy, akin to the PlayStation 4 or XBOX One
58. Topics and Themes
• New slogan: “Game On”
• Emphasis on logo in advertising
• Nostalgia tactic: original character
artwork for lapsed customers
59. Target Publics
• Lapsed Nintendo
consumers
• Teenagers and
young adults,
ages 13 – 35
• Parents who
once played
• Both genders
60. Key Messages
1. Nintendo is not
just for kids
2. Nintendo is
contemporary
3. Continue to “Game
On” with Nintendo
61. Tools
• Adjust Nintendo World website for the sale of Nintendo
merchandise and games
• Cable TV coverage: MTV, Teen Nick, and regular networks
such as NBC during prime time hours
• Continued use of Club Nintendo rewards for registering
Nintendo products online
• Magazine coverage: Game Informer, Maxim, Playboy
• Online advertising: YouTube pre-roll ads for gaming
channels (GameGrumps, Pewdiepie, TobyGames,
RoosterTeeth, etc.)
62. Influentials
• Jimmy Fallon in
advertisements. Will promote
Nintendo’s N.U to his
audience on The Tonight Show
• Reggie Fils-Aime in events at
Nintendo World and other
promotional activities
• 20 year old males and females
in commercials to appeal to
teenagers
63. Plans for Promotions
• 24 months for entire campaign.
• Scheduled events and news releases:
• Teaser advertisements
• E3 reveal: June, first look at the N.U
• Commercials with logo emphasis
• Giveaways on America’s Got Talent: to
audience members and callers (voters),
which encourages voting
• Public service announcement for radio, giving
N.U systems to family oriented homeless shelters
64. Plans for Promotions
PSA: “The Gift of a Game”
Voiced by Thomas Schalk
Royalty free background track from danosongs.com
65. Plans for Promotions
The Nintendo website
will have an assigned
area to answer
questions about the
N.U, as they do for all
current consoles.
66. Goal of Campaign
• Create a console to bring in
hardcore gamers
• Make Nintendo a personal brand
that connects more with
the buyer
• Establish broader age and
gender demographic outside of
just children and families.
67. Goal of Campaign
Plan to make up
for the losses
caused by
the failed
advertising of
the Wii U
