Don't Change Infront of an Open Window and Other Real World Advice To Use Online
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This presentation about Social Media for College Students was delivered by Krista Neher (www.KristaNeher.com) a College Social Media Speaker. Neher speaks on how college students and business professionals can use social media as an asset to build their brand, versus having social media cost them a job. This presentation shows how college students can: - Watch out for common mistakes on social media that could cost them a job - Make a social media presence that impresses potential employers - Stay safe and make smart choices online
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Don't Change Infront of an Open Window and Other Real World Advice To Use Online
- 1. Don’t Change In Front of an Open Window: And other real world advice to use online Krista Neher Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved CEO – Boot Camp Digital
- 2. About Me Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved 2
- 3. Recruiters are Using Social Media.... 3
- 4. The Internet Can Be.... Your Best Friend Or Your Worst Nightmare... 4
- 5. The Walls are Falling 5
- 6. The Rules and Barriers are fuzzy 6
- 7. Robbery Photo by Rendallren 7
- 8. What We’ll Cover Your Online Reputation Evaluatingyour current reputation How to create a positive one Using LinkedIn to positively grow your brand Social media in the workplace How does what you post reflect upon you? Your coworkers? Your clients? Your partners? Setting expectations 8
- 9. 65
- 10. What defines you online? 10
- 11. Google Yourself 11
- 12. Assume that Everything is Public 12
- 13. How real is this?? 13
- 14. Consider your private social networks 14
- 15. Are You Polarizing? 15
- 16. Are There Issues with What You Post? 16
- 17. Consider that Humor isn’t universal. 17
- 18. Could your opinions be polarizing? 18
- 19. 19
- 20. Are There Issues with What You Post? Example posting checkin at bar at 1am on a work night 20
- 21. Are there issues with what you post? 21
- 22. 22
- 23. Are there issues with WHEN you post? During the workday Late at night 23
- 24. Are there issues with what you post? Would you say it to the persons face? 24
- 25. Just finished a call with people who needed everything explained 10 times! #Stupid” “Was super-productive today - finished a client project in 4 hours that should have taken 8. Will still bill them for 8.” People can figure it out...... People can figure it out...... People can figure it out...... 25
- 26. Myth of Anonymity - if you don’t want it attached to you - don’t say it Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
- 27. Who Cares? The question is “How do you want to represent yourself as a person and as a professional.” Who Cares? The question is “How do you want to represent yourself as a person and as a professional.” 27
- 28. WHAT REPUTATION ARE YOU BUILDING? Professional Party WHAT REPUTATION DO YOU WANT? 28
- 29. What can YOU do about it? Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
- 30. Protect Your Privacy 30
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- 33. Get Some Professional Photos Create a “class photo day” and set up scenarios where you can take a variety of professional photos for your social media profiles 33
- 34. Privacy is a 2 Way Street. Are you respecting the privacy of others What you post about your FRIENDS impacts their privacy.... Don’t be afraid to set expectation 34
- 35. Set Expectations With Your Friends 35
- 36. Balance!!!! 36
- 37. It is OK to be yourself.... but be sure to balance 37
- 38. Proactively Building a Positive Reputation Put your best foot forward Guide recruiters towards assets that make you look good 38
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- 42. Everyone is On it But Nobody Uses it. 42
- 43. Getting More out of LinkedIn Join groups Participate in groups Post discussion topics Post news (great way to promote your blog) Answer Questions Update your status Use apps Integrate Slideshare and Your Blog 43
- 44. 44
- 45. Also Consider How Social Media Can HELP You..... 45
- 46. Share your passion and expertise to really stand out from the crowd.... 46
- 47. Social Media in the Workplace Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
- 48. Is there a social media policy? Request it Read it Follow it Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
- 49. Set Expectations Upfront Discuss with your manager Discuss with your work team WHAT IS APPROPRIATE? Communications expectations 49
- 50. Respect your coworkers, employer, clients, suppliers, etc.... Mr. Andrews, If I interpret your post correctly, these are your comments about Memphis a few hours after arriving in the global headquarters city of one of your key and lucrative clients, and the home of arguably one of the most important entrepreneurs in the history of business, FedEx founder Fred Smith. Many of my peers and I feel this is inappropriate…. A hazard of social networking is people will read what you write…. 50
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- 52. Be A Good Ambassador 52
- 53. Next Steps. Your Action Guide. Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
- 54. Media Speaker Bestselling Author CEO & Entrepreneur CEO & Entrepreneur CEO & Entrepreneur Krista Neher @kristaneher Krista@bootcampdigital 513-702-7929 112
Editor's Notes
- Social media and the internet can build a positive reputation for you or damage your reputation. It is important to consider the risks and opportunities and assess your digital presence.
- Social media is new - we all need to think carefully about what is right for us and learn as we go. Every person uses social media differently and has different expectations. It is important to consider the risks and opportunities and fully understand the potential issues. We are all learning together. The important thing is to be aware and make conscious choices.
- For example, a number of years ago I was in a bar that got robbed at gunpoint. After the robber left, I tweeted about it. Tweets are public. About a week later my mom saw the Tweet and pointed out that the robber could have seen my Tweet and potentially would have known that I was a witness. In this case, I didn’t think that it was very likely, but the POINT is that I didn’t consider the risk. The key is to know the potential risks or issues so that you can be sure that they are a part of your decisionmaking process when you decide what to post online.
- This is what you see when you search for my dad online. He is retired, and he is an Elvis impersonator. Because this is an important area of his life at the moment, he is branding himself as an Elvis impersonator. How are you branding yourself?
- Consider the things that you post on social networks. Are they potentially polarizing (like politics, gun control, abortion). Imagine if someone wrote the opposite of what you wrote - how would that impact your impression of them? Do you run the risk of polarizing people who don’t agree with you? What are the implications of this? The answer depends on HOW you use social media and WHO you connect with.
- Consider the reputation that you are building. Look through the lens of someone who doesn’t know you very well. What reputation are you creating for yourself? On Facebook we all have connections that we don’t know too well, and we judge people based on what they are posting on Facebook. How would people judge you based on what you post?