Introduction to B2B blogging. A training session I've run a few times for B2B SaaS companies. 1. Why is blogging a great opportunity for B2B marketers 2. What makes a good blog post? 3. The blog post writing process 4. Blogging rules 5. Ways to get over writer’s block 6. Ideas and article types 7. The editing and publishing process This presentation borrows heavily from ideas in: Everyone Writes by Ann Handley - an excellent book which I highly recommend.