1. MAKING IOT WORK IN
FOOD AND FARMING!
KRIJN POPPE,
RESEARCH MANAGER, WAGENINGEN ECONOMIC RESEARCH
CTO CONFERENCE, FME, JUNI 15TH 2017

2. Eco-system of apps to push data
FARMER SCANS PESTICIDES PACKAGE IN THE FIELD
APP CONNECTS BASF FOR E-INSTRUCTION,
CROP AND SOIL SPECIFIC
APP ASK METEO FOR 24 hour WEATHER FORECAST
BASF SENDS INSTRUCTION TO SPRAYING MACHINE
ON WATER / PESTICIDE RATIO >> Machine adjusts
APP CHECKS ADVISE WITH GOV.AGENCY
FARMER CAN SHARE DATA WITH GOVERNMENT,
SGS-AUDITOR GLOBAL GAP AND PUBLIC
CAN I USE MY
CURRENT
SERVICE ?
CAN I USE MY
FMS ?
DOES IT WORK
WITH BAYER /
DEERE
DOES IT WORK
WITH BRC /
ISAcert
Can we link apps / services in a clever way ?
Leading to a market for services (apps and
data)?
Can this market be European (not MS), so
that development costs of services (apps and
data) are shared ?

3. Internet of Things enables Smart Farming…
JANUARY 1 2017
BIG
DATA
CONTROL
SENSING
& MONITORING
ANALYSIS
& PLANNING
SMART
SMART
SMART

4. And smart supply chains and beyond
Smart Farming
Smart Logistics
tracking & tracing
Domotics Health
Fitness/Well-being

5. EU track record Smart Food and Farming
2011-2013: SmartAgriFood - a FIWARE-based conceptual architecture
and prototype applications (5 M€)
2013-2015: FIspace – B2B business collaboration platform for agri-food
& logistics (+ apps) (13.5 M€)
2014-2016: Accelerators: SmartAgriFood2, FInish, FRACTALS (~17 M€)
- 125 apps/start-ups based on FIWARE/FIspace
Sep. 2016: FIWARE Foundation established with 3 verticals:
Smart Cities, Industry and Agri-Food
2017-2020: IoF2020 – The Internet of Food and Farm (30 M€) - IoT
large-scale pilot for smart farming and food security

6. OBJECTIVE IOF2020
IoF2020 fosters a large-scale uptake of IoT in
the European farming and food sector
• Demonstrate the business case of IoT for a
large number of application areas in farming and
food sector;
• Integrate and reuse available IoT technologies
by exploiting open infrastructures and standards;
• Ensure user acceptability of IoT solutions in
farming and food sector by addressing user
needs, including security, privacy and trust
issues;
• Ensure the sustainability of IoT solutions
beyond the project by validating the related
business models and setting up an IoT
ecosystem for large scale uptake.
6

7. IOF2020 IN BRIEF
7
16
COUNTRIES
4 YEARS
Start = January
2017
€35 MILLION
BUDGET
(€30 million co-funded
under EU H2020
programme)
71 PARTNERS
ORGANISATIONS

8. BEYOND THE
PROJECT
OPEN CALL
IoF2020 will pave the way for:
• Data-driven Farming
• Autonomous Farm
Operations
• Virtual Food Chains
• Personalized Nutrition for
European citizens
AMBITION & VISION
LARGE-SCALE EXPANSION

9. 5 TRIALS, 19 USE CASES
9
MEAT
ARABLE
VEGETABLES
FRUITS
DAIRY

10. Optimizing cultivation and processing of wine by sensor-actuator networks and big data
analysis within a cloud framework
BIG WINE OPTIMIZATION

11. OBJECTIVE
Deploy an IoT system
• based on 150
actuator/sensor nodes
• to monitor and gather
the data coming from 5
vineyards and cellars
• to perform data analysis
and decision making
• to improve the vine yield
and wine production

12. IOT SYSTEM
ARCHITECTURE
• Fixed and mobile sensors
to monitor weather,
vineyard and wine
conditions
• Middleware to collect and
analyse sensor data and
actuate
• Applications to facilitate the
decision making to monitor
and control the vineyards
and wine anytime and
anywhere.

13. IOF2020 ECOSYSTEM & COLLABORATION SPACE
WP1ProjectCoordination&
Management
GENERIC APPROACH & STRUCTURE
WP2 Trials/Use cases: Knowledge & App development
Lean multi-actor approach
3. EVALUATION
1. CO-DESIGN
2. IMPLEMENTATION
P1
P2
LARGE
SCALE
P3
WP3 IoT Integration WP4 Business Support
WP5 Ecosystem Development

14. TECHNICAL / ARCHITECTURAL APPROACH
Use case
architecture
Use case
IoT system
developed
Use case IoT
system
implemented
Use case IoT
system
deployed
USE CASE REQUIREMENTS
IoT reference
architecture
instance of
IoT catalogue
Reusable IoT
components
reuse
IoT Lab
Reference
configurations
& instances
reuse
Collaboration
Space
shared
services
& data
ProjectlevelUsecaselevel
sustain
reuse

15. Business support
Different business
models will be
tested to identify
the most successful
and sustaining ones
BUSINESS MODELS
Buying and selling a
product is te best
lorem service.
MARKET
STUDY
Develop standard
procedures and
guidelines to handle
sensitive
information and to
protect IP
PRIVACY
GUIDELINES
Calculate costs
savings and effects
on revenue
development &
financing plans for
farmers
KPI & IMPACT

16. TOWARDS TO THE IOF2020 ECOSYSTEM
GENERAL PUBLIC
AND MEDIA
POLICY-MAKERS
AND REGULATORS
SCIENTIFIC
COMMUNITY
AGRICULTURAL (INDEPENDENT)
ADVISORY SERVICES
NGOS & INTEREST
ORGANISATIONS
IOT TECHNOLOGY
PROVIDERS
BUSINESS SUPPORT
ORGANISATIONS
• Accelerators
• Incubators
• Chambers of commerce
• Enterprises networks
END-USERS
• Farm equipment suppliers
• Food processing companies
• Retailers
• Transporters
• Consumers’ associations
INVESTORSFARMERS
COOPERATIVES CONSORTIUM PARTNERS

17. STAY-TUNED VIA
• Website: www.iof2020.eu
• Twitter: https://twitter.com/IoF2020
• Newsletter subscription & contact: communications@iof2020.eu
• Project management:
George Beers and Sjaak Wolfert (Wageningen Economic Research)

18. Thanks for your
attention
and we welcome
collaboration in
your projects !
krijn.poppe@wur.nl
www.wur.nl