Zappos P&G Presentation 8-20-08
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Zappos Presentation I gave at Proctor & Gamble on 8/20/08
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Zappos P&G Presentation 8-20-08
- 1. Building a Brand that Matters Brian Kalma Dir. Of Brand Marketing, Creative Services and User Experience Or simply put: Web Maestro
- 4. Power of Repeat Customers & Word of Mouth
- 11. 4 Things You Need to Build a Brand that Matters
- 12. THING #1 VISION “ Whatever you’re thinking, think bigger.” Does the vision have meaning? Chase the vision, not the money…
- 13. THING #2 REPEAT CUSTOMERS “ Great product, Great service, or Low Prices” (Choose and focus on 2 of the 3)
- 14. Repeat Customer Data for Zappos.com
- 15. THING #3 TRANSPARENCY “ Be real, and you have nothing to fear.”
- 16. THING #4 CULTURE “ Committable Core Values”