A QUESTIONNAIRE FORMAT

1. Let’s Ask the Indian Consumer
Questionnaire on luxury brand shopping.
Objectiveofthe questionnaireisto collect informationoftheIndian consumerperceptionsregardingthe
luxury brandsshopping.
My researchis concernedwith understandingthemotivationsbehindconsumersin Raipur,Capitalcity
ofChhattisgarh,in purchasingluxury brandfashiongoods.
Yourparticipationinthis study will behighly appreciated. Informationprovidedwill be used for
academicpurposes only.Youarerequested togive as faras possible,a true representationofyourfeelings
while completingthis questionnaire.Pleasenotethereareno goodorbadresponses.
The followingsheets providea full researchinformationandquestionsset,explainingthedetails ofthe
survey.
Completionofthis questionnairewillbedeemed toamounttoyourconsenttoparticipatein this research.
The maintargetsforthe researchso forthconductedarea countableset of consumersdistinguishedand
classified respectivelyaccordingto professions.
Date informationsheet produced:
Sakshi tiwari
Ibba, apic

2. QA
2
 Do you buy luxury fashion branded products such as VERSACE, GUCCI, CALVIN KLEIN, DOLCE GABBANA, HUGO BOSS,RALPH
LAUREN, DKNY, TOMMY HILFIGER ,LOUIS VUITTON, ESCADA, DIESEL, ADIDAS, NIKE,MIU MIU, UNITED COLORS OF
BENETTON, GUESS,COACH,LEVIS, PUMA, ALLEN SOLLY, VAN HEUSEN ,WOODLAND, PETER ENGLAND,MARKS &
SPENCER BURBERRY, MULBERRY, ESPRIT, ARROW, BELMONTE,INDIAN TERRAIN, LEE, PANTALOONS, FRENCH
CONNECTION AKA FCUK, WILLS LIFESTYLE, THE BODY SHOP LOUIS PHILIPPE, ABERCROMBIE & FITCH, ONLY, NAUTICA,
LACOSTE, REEBOK,MAC, LOREAL PARIS, VERO MODA, MICHAEL KORS, SWAROVSKI,ROLEX, BVLGARI, RAY BAN,
DUNHILL, TISSOT, FENDI, TAG HEUER, RADO, EMPORIO ARMANI, SALVATORE FERRAGAMO, ARMANI,CARTIER.
o YES
o NO
 HOW OFTEN DO YOU PURCHASE LUXURY FASHION BRANDED PRODUCTS?
o MONTHLY
o WEEKLY
o EVERY SIX MONTHS
o ONCE A YEAR
o NEVER
 You are required to rate each of the following statements on a five-point scale ranging from 1-5,where 1 indicates
“Strongly agree” and 5 indicates “Strongly disagree “and 3 indicates that you neither agree nor disagree
o Strongly agree
o Agree
o Neither Agree nor Disagree
o Disagree
o Strongly disagree
 Your personal attitude towards luxury consumption:
opinion 1.Strongly agree 2.Agree 3.Neither agree nor
disagree
4.Disagree 5.Strongly disagree
I think a luxury brand
with a high price means
good quality compared
to other brands.
___________ _____________ _______________ _______________ ______________
I think a luxury product
can fetcha good resale
value.
___________ _____________ _______________ _______________ ______________
I think investment in a
luxury product is worth
its retail price.
___________ _____________ _______________ _______________ ______________
For me,I am willing to
pay a premium price
for limited edition
luxury goods.
___________ _____________ _______________ _______________ ______________
. I have less desire
towards luxury brand
products when mass
quantities of people
consume the same
products as me.
___________ _____________ _______________ _______________ ______________
. It is mostly up to me
whether or not I am
going to purchase a
luxury brand in the
future.
___________ _____________ _______________ _______________ ______________
. I feel like acquiring
more luxury products
in the future.
___________ _____________ _______________ _______________ ______________

3. QA
3
 Functional value dimension:
1.Strongly agree 2.Agree 3.Neither agree nor
disagree
4.Disagree 5.Strongly disagree
In my opinion,
luxury is really
useless. ___________ _____________ _______________ _______________ ______________
In my opinion,
luxury is just
swanky. ___________ _____________ ________________ ________________ ______________
In my opinion,
luxury is pleasant. ___________ _____________ ________________ ________________ _______________
In my opinion,
luxury is old-
fashioned.
____________ _______________ __________________ ________________ ________________
In my opinion,
luxury is good.
____________ _______________ __________________ ________________ ________________
A luxury product
cannot be sold in
supermarkets.
____________ _______________ __________________ ________________ ________________
True luxury
products cannot
be mass-produced. ____________ _______________ __________________ ________________ ________________
I’m inclined to
evaluate the
substantive
attributes and
performance of a
luxury brands
myself rather than
listen to others
opinions.
____________ _______________ __________________ ________________ ________________
The luxury brand
preferred by many
people but that
does not meet my
quality standards
Will never enter
into my purchase
consideration.
____________ _______________ __________________ ________________ ________________
I buy a luxury
brand for
satisfying my
personal needs
without any
attempt to make
an impression on
other people.
____________ _______________ __________________ ________________ ________________
 Social Value Dimension
1.Strongly agree 2.Agree 3.Neither agree nor
disagree
4.Disagree 5.Strongly disagree
I tend to pay
attention to
what others
are buying. ____________ _______________ __________________ ________________ ________________

4. QA
4
I actively
avoid using
products that
are not in
style.
____________ _______________ __________________ ________________ ________________
Personal Information
 Which city are you from?
 Raipur
 Outside Raipur
 What is your Gender?
 Male
 Female
 What is your Age group?
 15-19
 20-24
 25-30
 Above 30
 What is your civil status?
 Married
 Student
 Other
 What's your highest education?
 High School
 College/University
 Postgraduate
 Masters
 PhD
 Which of the following is the most appropriate to describe your social roles
(Choose ONE option)?
 Unemployed
 Employee
 Self-employed
 Junior Manager
 Senior Manager
 Entrepreneur
 Others
 What's your monthly family income?
 Under 25K
 25K-49K
 50K-100K
 Above 100K

5. QA
5
 Do you have other sources of income, e.g. stock investment, dividend.....?
 Yes
 No
 How do you know information about luxury fashion products?*
 Television
 Online advertisement
 Face book/Twitter
 Newspaper/Magazine
 Friends
 Video
 Others