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Wells Gaming ppt 2010
1. South Central Gaming Zone
Prepared For:
Kansas Lottery Gaming Facility Review Board Meeting
December 1, 2010
Wells Gaming Research
2. December 1, 2010 Wells Gaming Research 1
Methodology
• Customized WGR’s proprietary gravity
models
• Tested and calibrated models on casino
markets in MO, OK, & KS where actual or
highly reliable estimates of gaming revenues
were available
• Updated population data at census tract level
for 2000 and 2009 thru 2017 for the trade
area
• Defined and ran 5 scenarios for Kansas Star
and 6 scenarios for WinSpirit to evaluate
build out phases and impact of Wyandotte
casino
3. December 1, 2010 Wells Gaming Research 2
SC Kansas Trade Area
• Trade area is slightly more than a 100-mile
radius to the north, extending 150 miles south
(OKC) and 140 miles southeast (TUL)
• Includes 32 counties in Kansas, 21 counties
in Oklahoma, and 850 census tracts
• Total population is 3,032,068; of which
2,098,260 are adults
• Of the adult population, 455,119 (22%) live in
Sumner County and the seven contiguous
counties, 1,396,778 (67%) live in Oklahoma
4. December 1, 2010 Wells Gaming Research 3
SC Kansas Trade Area Map
6. December 1, 2010 Wells Gaming Research 5
Existing and Planned Casinos
• Existing competition includes 1 casino in Kansas and
62 casinos in Oklahoma
• Total existing capacity: 37,237 slots, 338 pit tables,
170 poker tables, 817 hotel rooms
• Expansions at Boot Hill Casino (291 slots, 3 pit
tables, 19,776 sq. ft. convention, 108 rooms, 1
restaurant and 2 entertainment venues)
• Expansions at First Council Casino (88 rooms and an
events center) and Lucky Star Casino in Concho (600
slots)
• Planned casino in Chilocco (300 slots, 1 food & bev)
20. December 1, 2010 Wells Gaming Research 19
Gaming Visit Projections
2016
Visit Projections
WinSprit
FBO
(2016 - 2024)
Kansas Star
FBO Difference
Applicants N/A 2,647,660 N/A
Wells Gaming Research 1,658,879 2,619,382 960,503
Dif - Applicant vs WGR N/A 28,278 N/A
% Difference N/A 1% N/A
Net Visits with Wyandotte
(WGR's Projections) 996,133 1,566,606 570,473
Impact of the Wyandotte Casino -662,746 -1,052,776 -390,030
% of Impact -40% -40% -41%
Wyandotte Casino Assumption mirror mirror
21. Richard H. Wells, Experience & Qualifications
Wells is founder and president of Wells
Gaming Research, a Nevada Corporation that
provides Casino Player Count ServiceŖ, a
market share tracking service to clients for 335
casinos in Nevada, Mississippi, Louisiana,
New Mexico, California, and Asia.
Wells Gaming Research also performs a wide
range of consulting and gaming research
assignments including casino market studies,
financial feasibility studies, financial
projections, due d iligence, litigation support,
legislative issue support, and gaming industry
expert witness services for the gaming
industry.
Wells has fifteen years experience as a senior executive in the casino-hotel industry
with Holiday Inns, HarrahÕs, and BallyÕs. Wells has also held positions in
management, planning, and financial analysis for a large regional bank and a major
international oil company.
Wells has a B.S. degree in business from Oklahoma State University and completed
a post-graduate program in Systems Dynamics at M.I.T. Wells has participated in a
wide range of community service activities and is listed in Marquis WhoÕsWho in
Finance and Industry and Marquis Who's Who in America.