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Please
Don’t
Start
Another

     Blog
or
Podcast!
          Tim
Farley
        June
11,
2011
Premise
of
this
talk
• I
want
to
be
an
acEve
skepEc

• I
want
to
do
it
online
using
the
web

• What
should
I
do?
Why
not
start
a
blog?
• They’re
free!

• They’re
easy.

• Everyone
is
doing
it.




                                  3
Why
not
start
a
blog?
• Already
700+
skepEc
blogs

• 250
posts
PER
DAY

• How
do
you
get
noEced?

•   Stats
source:
skepEcator.com
staEsEcs
feed
over
past
12
months
    hTp://twiTer.com/TheSkepEcator




                                                                     4
Why
not
start
a
podcast?
• Hey,
I
talk
about
skepEc
stuff
anyway

• All
I
need
is
a
microphone

• I
can
learn
the
rest




                                         5
Why
not
start
a
podcast?
• 70+
skepEc
podcasts
already

• 1300+
episodes
per
year
(3.5
per
day)

• 2
hours,
35
minutes
of
new
content
  every
single
day!

•   Stats
source:
Direct
survey
of
70
podcast
feeds
in
May/June
2011



                                                                       6
Why
not
start
a
podcast?
Why
not
start
a
vodcast?
• YouTube
is
a
happening
place

• My
laptop
has
a
webcam

• I
can
rant
on
camera
beTer
than
  that
other
guy



                                    8
Why
not
start
a
vodcast?
• 26+
professional
channels
• 159+
amateur
skepEc
channels

• 3,500+
videos
per
year

• 2
hrs,
31
min
new
PER
DAY!
•   Stats
source:
Direct
survey
of
185
users
on
YouTube
&
Vimeo
in
    June
2011
via
API.




                                                                     9
Why
not
start
a
vodcast?




                           10
Your
compeEEon
• 250+
blog
posts
PER
DAY

• 2
hrs,
35
min
of
podcasts
PER
DAY

• 2
hrs,
31
min
of
videos
PER
DAY

• How
to
stand
out?

                                      11
What
should
I
do?
• Eight
things
you
can
do

• Minimal
effort
‐
few
minutes
at
a
Eme

• Some
you
are
doing
anyway

• All
online

                                         12
The
eight
things
to
do
•   Shop
•   Complain
•   Rate
Sites
•   Answer
QuesEons
•   Edit
Wikipedia
•   Archive
•   Curate
•   Specialize
                                   13
What
should
I
do?



•       SHOP


                        14
Shop
• Shop
at
Amazon
&
other
affiliate
stores

• Always
start
at
a
skepEc
website

• Amazon
pays
your
favorite
  skepEcs,
you
lose
nothing



                                          15
What
should
I
do?



•   COMPLAIN


                        16
Complain
• File
complaints
with
regulatory
authoriEes
• Works
beTer
outside
US


• NighEngale
CollaboraEon

• Fishbarrel
browser
plug‐in



                                               17
What
should
I
do?



•   RATE
SITES


                        18
Rate
Sites
• Web
of
Trust
blocks

  bad
web
sites

• RaEngs
are

  crowd‐sourced

• Rate
the
sites
we
debunk


                               19
Rate
Sites
• 20
Million
people
have
WOT
installed
• Facebook
now
blocks
for
its

  500
Million
users

• Low
rated
links
marked:

• Loading
these
is
blocked


                                         20
21
What
should
I
do?



•    ANSWER
    QUESTIONS

                        22
Answer
QuesEons
• SkepEcs
Stack
  Exchange

• QuesEon
&
answer
with
“gamificaEon”

• Best
answers
voted
up

• Site
ranks
highly
in
Google
                                       23
24
What
should
I
do?



•     EDIT
    WIKIPEDIA

                        25
Edit
Wikipedia
• Wikipedia
is
a
highly
visible
site

• Many
people
get
their
knowledge
of
skepEc

  topics
from
it

• We
owe
it
to
them
to
make
  sure
that
info
is
correct


                                               26
Edit
Wikipedia
• Many
levels
of
involvement
  – Fixing
simple
typos
  – WriEng
whole
arEcles


• Can
spend
as
liTle
or
as
much
Eme
as
you
have

  available

• See
my
2010
presentaEon
                                              27
What
should
I
do?



•     ARCHIVE


                        28
Archive
• Psychics,
astrologers
and
others
ooen
aTempt

  retrodic(on

• Use
tools
like
FreezePage
&
Wayback
Machine

  to
archive
their
sites

• Catch
them
when
they
cheat


                                              29
What
should
I
do?



•      CURATE


                        30
Curate
• Volume
of
content
is
issue
for
all
skepEcs.
Can’t

  keep
up.

• We
need
beTer
ways
to
find
things

• Google
can
be
problemaEc
  due
to
“believer”
sites


                                                  31
Curate
• 110,000+
blog
posts

• 3,800+
podcast
episodes

• 9,600+
videos
or
vodcasts

• And
more

                              32
Curate
• Figure
out
interesEng
subsets

• Organize
them
where
others
can
use
them

• Publicize
your
work




                                            33
34
What
should
I
do?



•   SPECIALIZE


                        35
Specialize
• Volume
of
content
is
a
problem
for
curators

  too

• Find
a
niche
to
make
your
job
manageable

• Own
that
niche



                                                 36
Specialize
• Applies
to
almost
all
of
the
eight
ideas

• Allows
you
to
“dig
deep”
to
master
a
parEcular

  skepEcal
area

• Division
of
labor
among
skepEcs

• Avoids
mis‐steps
                                                37
Specialize
• Do
you
sEll
want
to
blog,
podcast
or
vodcast?

• SpecializaEon
is
the
way
to
break
out

• Many
ideas/areas
not
being
  covered
well



                                                  38
Specialize
•   InvesEgaEons
•   Legal
issues
•   LegislaEon
•   Lobbying
•   ParEcular
pseudosciences
•   ParEcular
TV
shows
•   “Stop
______”
•   Travel

                               39
Summary:
What
not
to
do
• Don’t
blog

• Don’t
podcast

• Don’t
vodcast




                                40
Summary:
What
to
do
•   Shop
•   Complain
•   Rate
Sites
•   Answer
QuesEons
•   Edit
Wikipedia
•   Archive
•   Curate
•   Specialize
                                41
Thank
you!
• My
blog:

skeptools.com

• My
site:


whatstheharm.net

• TwiTer:

@krelnik
• Facebook:
/krelnik



                                42

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Please Don't Start Another Blog or Podcast!

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