1. The Likebutton Best practices KRDS - FacebookDeveloper Garage Paris

2. KRDS, leadingEuropeanagency in brands communication on Facebook KRDS isrecommended to advertisersby Facebook

4. LikebuttonWhatisit ?

5. Likebutton’simplementationin the US News 9 of the TOP 10 websites e-commerce 18 of the TOP 25 websites

6. 1. Share

7. 2. Subscription

8. 3. SMO

9. 3. SMO

10. 4. Social proof

11. LikebuttonFor doingwhat ?

12. 1. GenerateTraffic 50 to 300% increase in Facebookreferraltrafficafterintegrating the Likebutton

13. 1. Generatetraffic Facebook is the #1 source of trafficto the 17m-page views site Facebook is the #1 source of traffic (exceptsearchengines)

14. 2. Increase sales

15. 2. Increase sales Share’s value on Eventbrite : $0.43 $0.90 $2.34 $2.52

16. LikebuttonDOs & DON’Ts

17. Keep Using theSharebutton DON’T 1 click 2 clicks The best way to spread in the News Feed

18. DO Use Likebuttons

19. DO Place theLikebutton next to the content

20. DON’T Give more thanthreeshareoptions

21. DO Just enough

22. DO Put faces CTR : x 2.5

23. Pick the right style DO

24. DON’T

26. DO Publish to yourlikers

27. DO Publish to yourlikers

28. DO Publish to yourlikers

29. Mischoose the type object DON’T

30. Mischoose the type object DON’T

31. Put the Likebutton afterpurchase DO x 2.5 increase in conversion rate

32. DO Test & learn

33. www.krds.com Fr.allfacebook.com Twitter.com/KRDS Facebook.com/KRDS contact@krds.com +33 970 445 098 * )

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