1. FOR

2. Molto Perfume – Romance Video
“IMPRESSION OF YOUR FRAGRANCE”
Indonesian market

3. FOCUS APP
MOLTO PERFUME – ROMANCE VIDEO
BRAND OBJECTIVES
Overall Brand Awareness in Indonesia
Repositioning of the brand with a new message :
“Fragrance That Helps You Leave an Impression on
YOUR V.I.P.s”
Bring in a flavor of Romance associated to the
brand.

4. FOCUS APP
MOLTO PERFUME – ROMANCE VIDEO
IDEA : LET TARGET GROUP CREATE ROMANCE VIDEOS IN AN INSTANT
FROM PICTURES WITH THEIR LOVED ONE
KRDS Singapore created a video generation
platform that would let users themselves create a
romantic video using images with their loved
one / partner / spouse.
This way, each participating user became a Brand
Ambassador for Molto.

5. FOCUS APP
MOLTO PERFUME – ROMANCE VIDEO
The romantic
nature of the video
meant successful
rebranding for
Molto as fragrance
that leaves an
impression.

6. FOCUS APP
MOLTO PERFUME – ROMANCE VIDEO
THE EXPERIENCE WAS MOBILE FIRST

7. FOCUS APP
MOLTO PERFUME – ROMANCE VIDEO
IMPACT – USERS

8. FOCUS APP
MOLTO PERFUME – ROMANCE VIDEO
IMPACT – ROMANTIC MOMENTS GENERATED
3 min +3 min +
AVERAGE TIME SPENTAVERAGE TIME SPENT
CREATING VIDEOCREATING VIDEO
45 000 + sec45 000 + sec
OF VIDEO GENERATEDOF VIDEO GENERATED

9. FOCUS APP
MOLTO PERFUME – ROMANCE VIDEO
IMPACT –VIRALITY

10. THANK YOU
www.krds.com feed.krds.com
twitter.com/KRDSSingapore facebook.com/KRDS
contact@krds.sg