Air France launched a promotional campaign called "Mini Prix" to connect with fans, engage fans, and promote new lower fare offerings. The campaign included a mobile-friendly instant win sweepstakes game where users had to solve a profile picture puzzle. Within 5 days, over 110,000 new fans joined the Air France Facebook page, 120,000 entries were received with 35% opting into emails, and over 125,000 organic visits and user actions helped foster further engagement, with 35% of users playing the game on mobile.