The 7 Things I Know About Cyber Security After 25 Years | April 2024
Snezana Milisavljevic - Public relations
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18. characteristic announcing public relations Using media Buying time and space Relies on acquiring media attention Control messages Strict control of content and choosing of the moment Relatively weak control Authenticity of the message Relatively low authenticity High level of reception Type of targeted public Narrow circle of targeted public Concrete public or group Focus of activities Market or selling orientation Orientated to attitude or situation Time scale Relatively short time limited goals Short time limited as well as long time limited goals Valuing Established technique of valuing Relatively limited methods Paying to the agency Agencies usually pay with media provision Agencies are paid according to price-list of the services