How to fail early with you social media project - and why

Unrestricted © Siemens AG 2016 siemens.com
How to fail early with your Social
Media Project – and why!
INTRA.NET reloaded Berlin April 2016 - KEY SLIDES
@karstenpe

2016-04-24
Unrestricted © Siemens AG 2016
Page 2 Dr. Ehms / CT RDA ITP
• More and more tools, channels
• Even ‘best’ practices fail
• IT - Communication
• Information overload
Explosion of Complexity
Challenges

2016-04-24
Corporate Social Media Platforms
2011 20162006 2008 2013
Weblogs (internal, posts, news, jams)
Wikis (global, internal, pages, topic portals)
Messaging Networks (internal)
Technology Communities / Portals (internal, urgent requests)
* Tiled entry page
Weblogs (external)

2016-04-24
Networks
Information
Management
Communication
Collaboration | Teams
Volcano Model
Different Scopes / Scales for Intervention (“adoption“)
[#]
scale
Communities of
Practitioners
coherence

2016-04-24
“Do you have this in mono?”
platform (eco)systems - cognitive complexity - integration costs
Restricted © Siemens AG 20XX
20XX-XX-XXPage 6 Author / Department

2016-04-24
Networking
Information
Management
Communication
( Collaboration )
(9) fun (intrinsic motivation) and
experimenting with new media
(2) targeted collection of knowledge,
sharing of tips
(4) get feedback on ideas
(6) keep and expand contacts (over
distance, units, countries)
(7) reach new target groups for
special topics or offers
(5) experience acknowledgement as
an expert
(8) gain insight into the global
organisational context and culture
(3) reflection and structuring of
content and experiences
(1) personal, „mobile“
collection of knowledge
Diversity of Motives
What Benefits do Bloggers perceive? (2010)
> more: see Ehms 2010
today: abundancy of media /
channels media choice

2016-04-24
All too simple answer(s) …
https://www.youtube.com/watch?v=Ka9mfZbTFbk&feature=youtu.be&t=19s

2016-04-24
There has to be a process …
Search: which-instrument-should-i-choose-flowchart

2016-04-24
Example: Social Media Integration

2016-04-24
iCamp project (2006-2009) „Landscapes“
Institutional and Personal Spaces – e-learning
http://www.icamp.eu/

2016-04-24
“What’s all possible with …?”
‘explosion’ of (technical) options - space of possibilities

2016-04-24
Networking
Information
Management
Communication
Collaboration
Functional Overlaps - What is your conclusion?
more: see Ehms 2010
s.a. Wikipedia, Soziale Software
Wikis
Group Editing
Social Tagging
Social Networking
Weblogs
Instant Messaging
[class of application]
Ehms (2010) adapted
from Koch/Richter (2007)

2016-04-24
Design based Dialogs to
Flow-Focus a Solution in Digital Space of Options
time
space of options
(MöglichkeitsRaum)
requirements
dialogue
solution

2016-04-24
Fail fast – fail smart
expertise - guided experiments - architecture and NFRs

2016-04-24
Fail Fast – Fail SmartDifficulty
time

2016-04-24
Core Decisions on Information Spaces
SSO – Search – Structure (tags) – Signals / Notifications – clean URLs – APIs
Social Object | Granularity
Degree of Structure
Transparency | Security Individuality | Usability
https://pixabay.com/en/house-wall-wall-outer-wall-113541/
http://historythings.com/brief-history-science/ (knowledge gallery.com)
https://commons.wikimedia.org/wiki/File:Chucks_bemalt.jpg

2016-04-24
“Do you have this in [closed]?”
openness - radical transparency - self organization

2016-04-24
open by default?
Transparency, Connectivity, Self-Organization

2016-04-24
Integration Costs and
Software Complexity (assumption)
Integrationcosts
Software complexity

2016-04-24
Network Density
A powerful metric on system Level
Cross Coutry and Cross Organizational Networking
Virtual contacts, based on comments have been …
• cross-country or cross-unit by 77%
• cross-country and cross-unit by 52%.
(data from April 2010)

2016-04-24
Human Cognition
meets complex information behavior

2016-04-24
Models of Working with Digital Information
Böttger 2005

2016-04-24
toolz
tool…
toolb
Reality of Digital Workplace
Ehms 2010toola

2016-04-24
Personal Dashboards – Networks as Filters

2016-04-24
• Technology as options
• Open by default
• Expertise as selection
• Cognitive limits
• Technology frames change
Wrap Up

2016-04-24
Thank you for your kind attention!
Karsten Ehms
Dipl.-Psych, Dr. phil.
Siemens AG
Corporate Technology
D-81730 Munich
karsten.ehms@siemens.com
http://www.siemens.com/innovation/
https://twitter.com/karstenpe
Publications
http://ehms-muenchen.de/blogs/publications/
Even more
http://lmgtfy.com/?q=karsten+ehms

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