1. Stanford Entrepreneurship Online Courses 2012

2.  Mission statement
 Market summary
 What is Equity Market Analyser
 How Equity Market Analyser works
 Value of Equity Market Analyser
 Presentation of Equity Market
Analyser
 Survey
 Graphs

3.  To create an innovative platform
that is fully customizable and
adaptable to investor’s needs,
highlighting risks and opportunities
based on Technical Analysis ,
Fundamental Analysis and Machine
Learning Techniques.

4.  To deliver a highly available and scalable web-
based solution as a real time market
information service for:
portfolio managers
proprietary traders
research analysts &
other professionals involved routinely in equity
trading.
 The real challenge was to
understand new concepts and technology
involved
working with varied technology platform.

5.  Portfolio managers
 Proprietary traders
 Research analysts &
 other professionals involved
routinely in equity trading.

6.  Equity Market Analyser taps online
sources of commercial market
information using latest
technologies to deliver up-to-the-
minute situation displays that
capture a broad spectrum of
analytics, market activity & new
content.
 The model ensures results that are
always objectively verifiable.
 Data received from the various
sources is post- processed and
filtered for the client using various
models.

7.  Equity Market Analyser is user
friendly web platform
 User logs in from any
PC/Tablet/Smartphone
 Information is queried through
a search box
 User receives the information
queried for immediately
 User can customize and choose
the information he needs

8.  Comparisons can be made
among stocks
 Important information about
the firms are presented
 Ratios are provided
 Identification of profitable
investments is given
 Important definitions and help
tools are provided (bookmarks,
alerts, …)

9.  Equity Market Analyser is
customized to fulfill each users
needs
 Provision is based on extensive,
accurate and thorough information
 It offers a unique and simple way
to access valuable information
 It uses cutting edge technologies to
process information

10.  Power search bar
 Diversity and extensive range of info
 Speed
 Reliability

13.  Contacted online
 A questionnaire consisting of 15 questions, shared
within our network and Stanford’s teams
 More than 30 participants from US, EU and Asia
 6 Age ranges; 18-66+ years old
 Categorization of location and country
 Categorization of investors active locally or globally
 Track of Investor’s experience
 Investor’s range of investments in US dollars
 User’s background knowledge on stock market
 User’s preference on Equity Market Analyser’s
accessibility via PC/Smartphones/Tablets
 Customers are mostly individual investors rather
than professionals
 Interviews were taken in-person, while presenting
the platform
 Feedback is processed resulting in an improved
application and services

14. Use of service
16%
Daily use
Weekly
39%
use

15. Payment Information requested by users
Technical
analysis, indicator
s
Prefer a free
subscription News
6%
10%
41% 53%
Would pay fee Fianancial &
based on usage economic reports
19%
42%
41%
Past experience
Would pay a
flat fee for 53%
unlimited usage Tips
19% Would pay a fee 47%
based on how 47% Professional
good the advice
investments go
Rumors/word on
the street