地域と公園をつなぐPARKFUL 〜公園3.0の時代に向けて〜｜公園管理運営フォーラム

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2018年2月14日（水）に開催された「第15回公園管理運営フォーラム」で発表させていただいたスライドです。コトラボの考える公園3.0とは何か、そのためにPARKFULというサービスはどのような貢献をしていきたいのかをお伝えさせていただきました。

Technology

KOTOLABO CO., LTD.
地域と公園をつなぐPARKFUL
― 公園3.0の時代に向けて ―
株式会社コトラボ梅村夏子

私たちの考える、公園3.0
大量生産・大量消費高品質・多様化個性・カルチャー
ファーストウェーブセカンドウェーブサードウェーブ
1.0 2.0 3.0

私たちの考える、公園3.0
量の時代質の時代個性の時代
ファーストウェーブセカンドウェーブサードウェーブ
1.0 2.0 3.0

私たちの考える、公園3.0
量の時代
国の主導で量を確保するための
効率重視・画一的な公園づくり
1.0
参考：国土交通省「平成27年度末都市公園等整備及び緑地保全・緑化の取組の現況（速報値）」
http://www.mlit.go.jp/report/press/toshi10_hh_000239.html

私たちの考える、公園3.0
質の時代
自治体の主導で地域の特性に応じた
高品質で多機能な公園づくり
2.0

私たちの考える、公園3.0
個性の時代
地域の課題解決の場として多様な主体が関わる
共創による公園づくり・公園運営
3.0
【事例】世田谷区松陰神社前商店街

公園3.0に向けて
公園に関連して、関心のあるテーマは？（自治体向け独自アンケート）
「公園の取り組みに関するアンケート」（2017/11コトラボ実施）結果より
!
3位
市民協働4位
官民連携
…
長寿命化
安心安全
市民協働
官民連携
Park-PFI
防災・減災
生物多様性
ユニバーサルデザイン
ICT活用
60.9%
52.2%
39.1%
27.5%
27.5%
24.6%
1.4%
1.4%
1.4%

PARKFUL ＝公園情報No.1アプリ
オープンデータ
ユーザー提供情報
インターネット、書籍等による調査
自治体提供情報
116,035 公園 ※2017/12末
データベース化

PARKFUL × 自治体
書類 HP データ
ベース
公園の基本情報
利用者の声
統計情報
【実績】名古屋市、佐久市、越前市、神奈川県（ほか複数自治体と準備中）
公園の情報発信強化／公園利用状況の把握

PARKFUL × 指定管理者
【実績】西武造園、日比谷アメニス、東京都公園協会、名古屋市みどりの協会など
公園の
イベント告知
公園の
紹介記事
公園の
魅力投稿
公園の魅力発信・集客／公園利用状況の把握

PARKFUL × 企業
ブランド訴求／ CSR
“ Find your own cafe space
- 公園で自分のカフェスペースを見つけよう - ”
【実績】伊藤園
フォトコンテスト協賛

PARKFUL × 企業
緑地の
基本情報
民間緑地の掲載
【実績】SEGES認定緑地 27箇所施設への集客／ CSR

PARKFUL × 一般ユーザー
設備情報
の修正
公園の
魅力投稿
公園を知る
公園に行く
【実績】累計約9,000投稿・情報修正100〜200件/月

PARKFUL ＝みんなでつくる ”共創型” 公園アプリ
今週は紅葉が
ちょうど見頃です
ここは幼児向けの
遊具が充実！
来週みんなで
行ってみよう
共創
公園の賑わいへ
利用者利用者
イベント情報
など
民間
事業者
自治体
公園基本情報

公園をもっと伝える、もっと考える
公園最先端都市人間中心の街公園のような街
New York Copenhagen Portland
視察・研修＆出版オンラインショップで販売中

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