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22
An innovative culture by brilliant failures
Maarten Korz @ Unleashing Innovation in Amsterdam 2019

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33
2006
Innovation
manager
@ Rabobank
2008
Open innovation (hyves)
Serious gaming, epaper
2010
Iphone banking,
Surface, QR codes
Augmented Reality,
Mobile banking
experiments

4.
44
2016
In2innovation
Innovation
ambassadors
2012
innoUpdate
intrapreneurship
hackathons
2014
InnovAid
Moonshot ideation campaign
DemoDays
innovation culture

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55
2017
Helping our business clients innovate
themselves
helping our business clients

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66
brilliant failureis a well-prepared opportunity with
a different outcome than planned and
an inspiring learning effect.

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7
We didn’t have enough
failures last year.
Wiebe Draijer – CEO Rabobank
End of year speech 2016

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1848 : Helping famers

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1. Don’t do charity
Help the farmers
help themselves.
[self reliance]

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Coding dutchman
3. Rabobank
WTF?!

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1111

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1212

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1313

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disruption is just
one laptop away

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2. Disruption is just one laptop away
don’t fight them,
collaborate.
[ fintegration ]

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Ultimate customer centric

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19

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3. Don’t listen to your customers
watch how they act

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Helping our customers start a company

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4. Don’t lure people to your community
Find the community where they
already are and participate.

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Learning innovation skills

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5. Let the people decide…
..how they use your product(s) and
adapt accordingly.

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Create best bankers in the world

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6. Don’t “create” bankers
Develop their skills for the future

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Lessons learned
Develop their skills for the future

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Every “experiment” is a small grip

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Don’t ask for permission

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Never assume

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Become anti-fragile

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Don’t scale too soon

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Lemon? Make…

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Keep jobcrafting

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Be creative

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Make brilliant failures

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3939
purpose
Thank you
Maarten Korz
@korz