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MKT 421 Assignment Distribution channel Article Review
(sports apparel company)
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Purpose of Assignment
A well planned distribution channel system is a key component of
the marketing mix that helps meet customer demands and achieve
company goals. This assignment will analyze the role channels of
distribution have in meeting the needs of consumers in both a brick
and mortar and online retail setting.
Scenario: You work for a newly formed sports apparel company and
your manager has requested you help the company decide on the
best distribution strategy to use for its products. You have begun
research on the strategies and methods available by reviewing
relevant articles on the topic. Based on your article review, you will
decide what strategy(ies) is/are best and explain the reasoning
behind your conclusion.
Select an article from that is less than five years old on the role of
distribution channels in marketing.
Compose a 1,050- 1,200 word article review covering the following:
· Define what a distribution channel is and discuss why it is
important to the marketing process.
· Discuss the differences between direct and indirect
distribution channels.

· Introduce the article and its author(s) and give a brief
summary of its core message(s).
· Analyze the relationship distribution channels have to
maintaining a satisfied target market.
· Compare and contrast similarities and differences in
distribution strategies for online versus brick and mortar businesses.
Use examples from a company you admire or your own work life
examples to illustrate your points.
· Recommend distribution strategy(ies) for the company and
what reasoning led you to conclude this was the best solution.
==============================================
MKT 421 Assignment Understanding Marketing and
Customer Relationships (2 Papers)
www.mkt421edu.com
This Tutorial contains 2 Papers
Understanding marketing as a multi-step process relying on
building successful customer relationships is essential to helping
organizations grow and achieve their goals. This assignment defines
marketing, the customer value proposition, and creating mutually
beneficial relationships between the organization and target, as well
as applies these concepts to the student to create a personal brand.
Assignment Steps

Scenario: You have just graduated from the University with your
Bachelor's Degree. You have decided either to seek a promotion at
your current work, explore new career opportunities, or open your
own business and are using your marketing knowledge to position
yourself for career growth.
Develop a 1,050-word response to the following using the scenario
above:
· Provide a definition of marketing from the American
Marketing Association. Define the customer value proposition.
Discuss the differences between the marketing process and
advertising, the goals of creating a strong customer value
proposition, and the unique relationship that exists between
company and customer.
· Use your workplace, a company you would like to work for, or
an entrepreneurial vision and apply the concepts of the customer
value proposition and relationship marketing to their operations.
Introduce who the company or business idea is and what they do.
Provide examples demonstrating how the company uses these
concepts successfully. Are there any ways they can improve in these
areas? How?
· Determine how your own personal brand links to the
organization's customer value proposition. Discuss ways you can
integrate a customer value proposition and use relationship
marketing to position yourself the best. Please share examples to
illustrate your thoughts and reasoning.
Cite a minimum of two peer-reviewed sources
==============================================
MKT 421 Final Exam Guide (New)

www.mkt421edu.com
1. Blending the firm's promotion efforts to convey a complete
and consistent message is the goal of:
Sales management communications.
Integrated promotional marketing.
Sales promotion communications.
Integrated marketing communications.
2
When an advertiser pays a fixed amount (e.g. 70 cents) each time a
Web surfer clicks on the advertiser's ad and links to the advertiser's
website, this process is called a(n):
pioneering ad.
pay-per-view.
pay-per-click.
copy thrust.
3
Marketers cannot assume that a product that meets consumer needs
in one country will do so in another. This is because:
Many wants are culturally learned.
Family life cycles may be different.

Economic wants do not influence purchases in many regions of the
world.
The purchase situations may be different.
4
Because she frequently buys books at Amazon.com, Sophie Soleil
set up an account and password at the website. Now, when she logs
on and searches for a specific book, a note pops up at the center of
her laptop screen saying: "Hello, Sophie, we have recommendations
for you," and proceeds to list other titles that Sophie might enjoy
based on her previous purchases. Amazon can remember Sophie
(and her previous purchases) because the online retailer uses:
Decoding.
Encoding.
Banners.
Cookies.
3 Marketers cannot assume that a product that meets consumer
needs in one country will do so in another. This is because:
world.
4 Because she frequently buys books at Amazon.com, Sophie Soleil

Decoding.
Encoding.
Banners.
Cookies.
5 In which quadrant of the SWOT analysis tool does the following
fit? A firm is in a fast-growing industry.
Opportunities
Strengths
Threats
Weaknesses
6 The phrase "big data" refers to:
the top five firms in the marketing research industry.
the massive amount of data being collected and processed by today's
organizations.
marketing research data taken from Internet sources.
the use of marketing research in big marketing decisions.
7 Genetech Corp. has invested heavily to develop a patented new
product. Genetech wants to achieve a rapid return on its investment.
It probably should set a ______________ pricing objective.
Status quo
Target return

Profit maximization
Sales-oriented
8 From the perspective of macro-marketing, e-commerce specialists
CarFax (which provides vehicle history reports) and Cars.com (a
website offering auto comparison shopping) have emerged within
the auto industry because:
The role of the automotive sales person is becoming obsolete.
The market needs competitive rivals to auto dealerships.
Auto manufacturers need to sell direct to consumers.
The information they provide makes the exchange process between
producers and consumers more efficient and effective.
9 According to the concept of social responsibility, a firm has a duty
to:
Conduct business in a way that is good for society as a whole, both
now and for the future.
Communicate regularly with the public.
Place customer satisfaction above all other considerations.
Place profit above all other considerations.
10 The main difference between the "marketing department era"
and the "marketing company era" is:
Whether the whole company is customer-oriented.
More emphasis on selling and advertising in the marketing
department era.
Whether the president of the firm has a background in marketing.

More emphasis on short-run planning in the marketing company
era.
11 In the 1990s, DVDs replaced audiocassettes and floppy disks as
the storage media of choice for music and computers. At which
stage of the product life cycle is the DVD today?
Sales decline
Market extinction
Market immaturity
Market introduction
12 The three basic sales tasks are:
Order-taking, missionary selling, and order-getting.
Order-taking, order-managing, and order-getting.
Order-closing, order-opening, and sales-promoting.
Order-taking, supporting, and order-getting.
13 Clearwater Office Supply sells frequently purchased office
supplies to businesses in a metropolitan area. It is a well-established
company with a large share of the market. Its promotion should
probably focus on:
Informing.
Innovators.
Reminding.
Stimulating primary demand.
14 A producer might use a "pulling policy" rather than a "pushing
policy" if:
It is offering a very "high-tech" product to a small product-market.

It has a very limited promotion budget.
Its sales force has been very successful getting wholesalers and
retailers to handle its product.
Intermediaries are reluctant to handle a new product.
15 The main difference between a "marketing strategy" and a
"marketing plan" is that:
A marketing plan includes several marketing strategies.
A marketing strategy omits pricing plans.
A marketing strategy provides more detail.
Time-related details are included in a marketing plan.
16 In the American Marketing Association's Statement of Ethics,
which ethical value stresses a firm's attempts to balance the needs of
its buyers with the interests of sellers?
Honesty
Fairness
Responsibility
Citizenship
17 A useful tool for organizing the competitor analysis is:
The competitive summary.
A competitor matrix.
Rivals chart.
The oligopoly chart.
18 Which of the following is true of direct distribution?
It reduces a producer's need for working capital.

Direct distribution always serves customer needs better and at a
lower cost.
It requires a significant investment in facilities.
Most firms selling consumer products rely on direct distribution.
19 Compared with other approaches to business, the marketing
concept is distinct in that it:
Creates a broad assortment of products.
Focuses on satisfying customers' needs.
Focuses on sales.
Produces new products and services.
20 David Oreck advertises Oreck vacuum cleaners via commercials
that run on national radio programs. He encourages consumers to
"…try my 8-pound Oreck vacuum for free for 30 days," and to
return it if they aren't satisfied. He then provides an easy-to-
remember toll-free telephone number that consumers can use to
place orders. Regarding the AIDA model, the free-trial period and
availability of a toll-free number are devices used mainly to:
Hold interest.
Arouse desire.
Obtain action.
Get attention.
21 The sales analysis of a product revealed that profits were highest
when it was initially introduced into the market with a high selling
price. However, the price was gradually reduced as it started facing
competition as substitutes entered the market. This is an example of
a(n) _____.

Introductory price dealing
Penetration price policy
Temporary price cut policy
Skimming price policy
22 Which of the following is a common cause of new product
failures?
The managers worry too much about the competition.
The product fails to offer the customer a unique benefit.
The company delays putting the product on the market until it
develops a complete marketing plan.
The company tries to follow an organized new-product development
process—rather than using a faster and more spontaneous, "race-
to-market" approach.
23 Behavioral targeting:
Tries to reach target customers who are actually interested in what
the firm has to communicate.
Allows advertisers to pay only when a customer clicks on the ad and
links to the advertiser's website.
Delivers ads to consumers based on previous websites the customer
has visited.
Tries to place ads on websites that are designed to appeal to the
firm's target market.
24 TammiSoloft has itchy eyes and a stuffy nose, and suddenly
becomes aware of many TV ads for allergy products that she never
noticed before. This illustrates:
selective exposure.

reinforced cognition.
selective retention.
selective perception.
25 When a company provides its advertising agency with a
statement about a new product to use in designing an advertising
campaign, and this statement includes a description of the target
market, the product type, the primary benefits of using the product,
and how this product is different from, and better than, competitive
products, what type of statement is this?
Qualifying
Positioning
Determining
Clustering
26 The primary purpose of branding is:
To enhance package design.
To identify a product.
To boost customer satisfaction.
To prevent competitors from stealing product ideas.
27 When new product ideas are chosen based on ratings and
comments from customers, this process is called ______.
Reaction engineering
Idea engineering
Crowdsourcing
Creative resourcing

28 Most firms in the business world set their prices using:
Demand-oriented price setting.
Federal price guidelines.
Cost-oriented price setting.
Supply and demand analysis.
29 More than 600,000 loyal customers signed up in advance to
purchase the iPhone4 in an Apple store the first day it was available
for sale in the U.S. What type of response behavior were these Apple
followers demonstrating?
Routinized response
Dissonance response
Limited problem solving
Low-involvement buying
30 The advantages of working with an intermediary usually
increase when there is:
Excellent communication with customers.
A greater number of customers.
Little distance between customers.
A smaller number of competing products.
==============================================
MKT 421 Final Exam Guide (New, 2017)

www.mkt421edu.com
_________ is best defined as the process of continuously obtaining
information on events happening outside a company to recognize and
interpret possible trends that affect marketing.
Relationship marketing
Digital marketing
Customer relationship management
Environmental scanning
A __________ is often referred to as a business firm.
government agency
nonprofit organization
publicly owned organization
for-profit organization
The __________ refers to the seven stages a company goes through to
recognize opportunities and convert them into sellable services or
products
service gap analysis
strategic focus and plan
new-product process
psychographic segmentation process
__________ differentiates retail outlets depending on whether
contractual systems independent retailers or corporate chains own
the outlet.

Form of ownership
Retail servicing
Level of service
Merchandise line
Which of the following is true of the price equation?
Extra fees are not part of the price equation.
Sellers subtract the add-on charges from the list price.
The amount paid by customers is always the same as the quoted price.
Customers are more inclined to pay additionalfees than a higher list
price.
A society’s __________ represent socially or personally preferable
states of existence or modes of conduct that persist over time.
languages
symbols
values
customs
__________ segmentation is done according to an objective
measurable physical or other classification attribute of potential
consumers.
Psychographic
Demographic
Behavioral
Geographic

A __________ is any word, device (shape, design, color, or sound),
or combination thereof used to differentiate a seller’s services or
products
brand name
trade name
trademark
brand personality
Yes Music is the authorized distributor for products of Trompa
Instruments, a popular manufacturer of trumpets and other brass
instruments. Yes Music purchases products from Trompa and
distributes them to music stores across the country. What kind of
intermediary function does Yes Music perform for Trompa?
Managerial
Facilitating
Transactional
Logistical
The idea of the __________ describes the phases a new product goes
through in the marketplace.
product life cycle
strategic marketing process
new-product process
marketing life cycle
__________ are small downloadable software programs that work on
tablet devices and smartphones.
Algorithms

Apps
Databases
RFIDs
__________ is the combination of benefits such as convenience,
quality, and on-time delivery provided to targeted buyers by firms at a
particular price.
Customer value
Seller Value
Manufacturer value
Business value
The __________ sells a marketing plan to readers by being clear and
direct.
mission statement
executive summary
company description
strategic focus and plan
__________ relate to the effort spent in making sales.
Marketing input data
Marketing outcome data
Observational data
Primary data
What is the difference between a marketing plan and a business plan?
A marketing plan deals with marketing actions, whereas a business
plan addresses the entire organization.

A marketing plan contains a description of an organization, whereas
a business plan does not contain any description.
A marketing plan contains details on operations, research, and
manufacturing, whereas a business plan does not.
A marketing plan addresses the financial projections of an
organization, whereas a business plan does not
Darby’s Burgers Ltd. uses the best quality meats in its burgers.
However, this fact is not being marketed well to its potential
consumers, leading to a decline in sales. There is a growing demand
for quality meat products among the health-conscious that could work
in Darby’s favor. However, Darby’s must compete with fast-food
chains that offer burgers at low prices. Which of the following
statements describes Darby’s weakness according to SWOT analysis?
There is a growing demand for quality meat products among the
health-conscious.
Darby’s must compete with fast-food chains that offer cheap burgers.
Darby’s quality is not well-marketed or advertised to its potential
consumers.
Darby’s uses good quality meats in its burgers.
__________ is the act of using quotas or tariffs to shield one or more
industries within a country’s economy from foreign competition.
Commercialism
Centralism
Provincialism
Protectionism

The __________ of the environment include the population and
culture’s demographic characteristics.
technological forces
competitive forces
social forces
economic forces
The trade of offerings of value between a buyer and a seller, resulting
in mutual benefit, is called a(n) __________.
exchange
advertisement
communication
marketing mix
The shares of Agro Textiles Ltd. are valued lower than its
competitors. To increase its value, the company decides to study its
current situation and see how it can improve itself. Which of the
following strategic marketing processes should be used by Agro to
analyze its situation?
Marginal analysis
Break-even analysis
Business portfolio analysis
SWOT analysis
A __________ is when manufacturers direct their promotional efforts
toward channel partners to convince them to order and stock
products.
multi-marketing strategy

pull strategy
push strategy
skimming strategy
What is the difference between advertising and personal selling?
Advertising is always a paid activity to sell a product, whereas
personal selling involves no direct payment to sellers.
Advertising can control the amount of wasted coverage, whereas
personal selling cannot control the amount of wasted coverage.
Advertising does not have an immediate feedback loop, whereas
personal selling does because of direct interaction with potential
consumers.
Advertising uses customized interaction between sellers and potential
consumers, whereas personal selling sells to a large group of
potential consumers.
__________ is an activity that creates, communicates, and delivers
products and services that benefit an organization, its stakeholders,
its customers, and society as a whole.
Marketing
Advertising
Purchasing
Manufacturing
What is the difference between primary and secondary data?
Primary data are newly collected facts and figures for a project,
whereas secondary data are facts and figures recorded prior to a
current project.

Primary data relate to the results of marketing efforts, whereas
secondary data relate to the effort spent in making sales.
Primary data relate to the effort spent in making sales, whereas
secondary data relate to the results of marketing efforts.
Primary data are facts and figures recorded prior to a current
project, whereas secondary data are newly collected facts and figures
for a project.
What must an organization use to determine its position respective to
the competition during the new-product strategy development stage?
Strategic focus and strategic plan
Promotion and price strategy
Geographic and demographic segmentation
SWOT analysis and environmental scanning
Banana Technologies Inc. operates through brick-and-mortar stores
that allow customers to personally check the brand’s computers and
ask questions about its products. Upon purchase of any of its
computers, the company allows the customers to return to the store
for free consultations up to one year while also providing free
software upgrades. Which marketing strategy is Banana Technologies
Inc. following?
Niche marketing
Digital marketing
Relationship marketing
Guerilla marketing
At the __________ level the top management of a company directs the
overall strategy for the whole company.

strategic business unit
functional
human resources
corporate
Which of the following is true of economic development
considerations?
A company must understand whether a country has a mixed economy
or a more agricultural economy.
A company must weigh the average income of a country’s consumers.
A company must consider a country’s communications, distribution,
and transportation systems.
A company must recognize a country’s currency exchange rates and
price its products accordingly.
Which of the following is a step in the planning stage of the strategic
marketing process?
The implementation phase
The results program
The evaluation phase
The marketing program
__________ segmentation is done according to where potential
consumers live or work
Behavioral
Demographic
Psychographic

Geographic
==============================================
MKT 421 Final Exam Guide
www.mkt421edu.com
1. Blending the firm's promotion efforts to convey a complete
and consistent message is the goal of:
Sales management communications.
Integrated promotional marketing.
Sales promotion communications.
Integrated marketing communications.
2
When an advertiser pays a fixed amount (e.g. 70 cents) each time a
Web surfer clicks on the advertiser's ad and links to the advertiser's
website, this process is called a(n):
pioneering ad.
pay-per-view.
pay-per-click.
copy thrust.
3
Marketers cannot assume that a product that meets consumer needs
in one country will do so in another. This is because:

world.
4
Because she frequently buys books at Amazon.com, Sophie Soleil
Decoding.
Encoding.
Banners.
Cookies.
3 Marketers cannot assume that a product that meets consumer
needs in one country will do so in another. This is because:
world.

4 Because she frequently buys books at Amazon.com, Sophie Soleil
Decoding.
Encoding.
Banners.
Cookies.
5 In which quadrant of the SWOT analysis tool does the following
fit? A firm is in a fast-growing industry.
Opportunities
Strengths
Threats
Weaknesses
6 The phrase "big data" refers to:
the top five firms in the marketing research industry.
the massive amount of data being collected and processed by today's
organizations.
marketing research data taken from Internet sources.
the use of marketing research in big marketing decisions.
7 Genetech Corp. has invested heavily to develop a patented new
product. Genetech wants to achieve a rapid return on its investment.
It probably should set a ______________ pricing objective.

Status quo
Target return
Profit maximization
Sales-oriented
8 From the perspective of macro-marketing, e-commerce specialists
CarFax (which provides vehicle history reports) and Cars.com (a
website offering auto comparison shopping) have emerged within
the auto industry because:
The role of the automotive sales person is becoming obsolete.
The market needs competitive rivals to auto dealerships.
Auto manufacturers need to sell direct to consumers.
The information they provide makes the exchange process between
producers and consumers more efficient and effective.
9 According to the concept of social responsibility, a firm has a duty
to:
Conduct business in a way that is good for society as a whole, both
now and for the future.
Communicate regularly with the public.
Place customer satisfaction above all other considerations.
Place profit above all other considerations.
10 The main difference between the "marketing department era"
and the "marketing company era" is:
Whether the whole company is customer-oriented.
More emphasis on selling and advertising in the marketing
department era.

Whether the president of the firm has a background in marketing.
More emphasis on short-run planning in the marketing company
era.
11 In the 1990s, DVDs replaced audiocassettes and floppy disks as
the storage media of choice for music and computers. At which
stage of the product life cycle is the DVD today?
Sales decline
Market extinction
Market immaturity
Market introduction
12 The three basic sales tasks are:
Order-taking, missionary selling, and order-getting.
Order-taking, order-managing, and order-getting.
Order-closing, order-opening, and sales-promoting.
Order-taking, supporting, and order-getting.
13 Clearwater Office Supply sells frequently purchased office
supplies to businesses in a metropolitan area. It is a well-established
company with a large share of the market. Its promotion should
probably focus on:
Informing.
Innovators.
Reminding.
Stimulating primary demand.
14 A producer might use a "pulling policy" rather than a "pushing
policy" if:

It is offering a very "high-tech" product to a small product-market.
It has a very limited promotion budget.
Its sales force has been very successful getting wholesalers and
retailers to handle its product.
Intermediaries are reluctant to handle a new product.
15 The main difference between a "marketing strategy" and a
"marketing plan" is that:
A marketing plan includes several marketing strategies.
A marketing strategy omits pricing plans.
A marketing strategy provides more detail.
Time-related details are included in a marketing plan.
16 In the American Marketing Association's Statement of Ethics,
which ethical value stresses a firm's attempts to balance the needs of
its buyers with the interests of sellers?
Honesty
Fairness
Responsibility
Citizenship
17 A useful tool for organizing the competitor analysis is:
The competitive summary.
A competitor matrix.
Rivals chart.
The oligopoly chart.
18 Which of the following is true of direct distribution?

It reduces a producer's need for working capital.
Direct distribution always serves customer needs better and at a
lower cost.
It requires a significant investment in facilities.
Most firms selling consumer products rely on direct distribution.
19 Compared with other approaches to business, the marketing
concept is distinct in that it:
Creates a broad assortment of products.
Focuses on satisfying customers' needs.
Focuses on sales.
Produces new products and services.
20 David Oreck advertises Oreck vacuum cleaners via commercials
that run on national radio programs. He encourages consumers to
"…try my 8-pound Oreck vacuum for free for 30 days," and to
return it if they aren't satisfied. He then provides an easy-to-
remember toll-free telephone number that consumers can use to
place orders. Regarding the AIDA model, the free-trial period and
availability of a toll-free number are devices used mainly to:
Hold interest.
Arouse desire.
Obtain action.
Get attention.
21 The sales analysis of a product revealed that profits were highest
when it was initially introduced into the market with a high selling
price. However, the price was gradually reduced as it started facing

competition as substitutes entered the market. This is an example of
a(n) _____.
Introductory price dealing
Penetration price policy
Temporary price cut policy
Skimming price policy
22 Which of the following is a common cause of new product
failures?
The managers worry too much about the competition.
The product fails to offer the customer a unique benefit.
The company delays putting the product on the market until it
develops a complete marketing plan.
The company tries to follow an organized new-product development
process—rather than using a faster and more spontaneous, "race-
to-market" approach.
23 Behavioral targeting:
Tries to reach target customers who are actually interested in what
the firm has to communicate.
Allows advertisers to pay only when a customer clicks on the ad and
links to the advertiser's website.
Delivers ads to consumers based on previous websites the customer
has visited.
Tries to place ads on websites that are designed to appeal to the
firm's target market.

24 TammiSoloft has itchy eyes and a stuffy nose, and suddenly
becomes aware of many TV ads for allergy products that she never
noticed before. This illustrates:
selective exposure.
reinforced cognition.
selective retention.
selective perception.
25 When a company provides its advertising agency with a
statement about a new product to use in designing an advertising
campaign, and this statement includes a description of the target
market, the product type, the primary benefits of using the product,
and how this product is different from, and better than, competitive
products, what type of statement is this?
Qualifying
Positioning
Determining
Clustering
26 The primary purpose of branding is:
To enhance package design.
To identify a product.
To boost customer satisfaction.
To prevent competitors from stealing product ideas.
27 When new product ideas are chosen based on ratings and
comments from customers, this process is called ______.
Reaction engineering

Idea engineering
Crowdsourcing
Creative resourcing
28 Most firms in the business world set their prices using:
Demand-oriented price setting.
Federal price guidelines.
Cost-oriented price setting.
Supply and demand analysis.
29 More than 600,000 loyal customers signed up in advance to
purchase the iPhone4 in an Apple store the first day it was available
for sale in the U.S. What type of response behavior were these Apple
followers demonstrating?
Routinized response
Dissonance response
Limited problem solving
Low-involvement buying
30 The advantages of working with an intermediary usually
increase when there is:
Excellent communication with customers.
A greater number of customers.
Little distance between customers.
A smaller number of competing products.
==============================================

MKT 421 Mapping the Product Life Cycle (PLC)
Presentation
www.mkt421edu.com
MKT 421 WEEK 3 Mapping the Product Life Cycle (PLC)
Presentation
The Product Life Cycle (PLC) is a vital component of the marketing
plan. Monitoring products and services as they flow through this
process helps marketing managers adjust their marketing strategies
to keep products and services thriving for as long as possible.
Monitoring this cycle helps companies and organizations continue
to maximize the value of their products and services with their target
over time. The purpose of this assignment is to give students the
opportunity to understand how each stage in the PLC creates a need
for adjustment to marketing strategies and allows students to assess
what action(s) need to be taken.
Assignment Steps
Resources: Marketing: Ch. 1: pg. 4-10; Ch. 2: pg.40-46, 54-69; Ch.
11: pg. 292-309 :
Scenario: You currently work as the marketing manager of your
favorite company/organization and manage the success of one of its
products or services. Your responsibility is to monitor the stages of
the Product Life Cycle (PLC) and adjust the marketing strategies as
needed for your product to thrive for as long as possible. At each

stage, you assess changes you need to make to the product, price
strategy, as well as competition and profit.
Create a 10- to 20-slide (not counting cover slide or reference slide)
Microsoft® PowerPoint®presentation with speaker’s notes covering
the following criteria:
Develop a slide setting the theme and goals of the presentation.
Define and discuss the PLC concept and its importance to
marketing managers.
Define and discuss what role pricing strategy has in marketing and
how marketing mangers decide what strategy to use.
Describewhat company/organization and product/service you are
using.
Create one slide for each of the four stages of the PLC describing
the stage and analyzes the implications each stage may have on
price strategy, product, competition, and profit for your selected
product/service. Use the product/service you selected to illustrate
each stage as it is discussed with original examples.
Discuss the reasoning behind why the PLC is important to
marketing managers and share examples of possible implications if
it is not monitored.
Cite a minimum of two peer-reviewed sources with one coming from
the textbook or the University Library. Use in-text citations in the
presentation slides and speaker’s notes to demonstrate your
research.
Format your presentation consistent with APA guidelines.
==============================================

MKT 421 Signature Assignment The Entrepreneurial
Marketing Manager
www.mkt421edu.com
A well planned distribution channel system is a key component of
the marketing mix that helps meet customer demands and achieve
company goals. This assignment will analyze the role channels of
distribution have in meeting the needs of consumers in both a brick
and mortar and online retail setting.
Scenario: You work for a newly formed sports apparel company and
your manager has requested you help the company decide on the
best distribution strategy to use for its products. You have begun
research on the strategies and methods available by reviewing
relevant articles on the topic. Based on your article review, you will
decide what strategy(ies) is/are best and explain the reasoning
behind your conclusion.
Select an article from that is less than five years old on the role of
distribution channels in marketing.
Compose a 1,050- 1,200 word article review covering the following:
· Define what a distribution channel is and discuss why it is
important to the marketing process.
· Discuss the differences between direct and indirect
distribution channels.

· Introduce the article and its author(s) and give a brief
summary of its core message(s).
· Analyze the relationship distribution channels have to
maintaining a satisfied target market.
· Compare and contrast similarities and differences in
distribution strategies for online versus brick and mortar businesses.
Use examples from a company you admire or your own work life
examples to illustrate your points.
· Recommend distribution strategy(ies) for the company and
what reasoning led you to conclude this was the best solution.
=============================================
MKT 421 Solving the Problem Five-Step Marketing
Research Approach Presentation
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The purpose of this assignment is to place students in the active role
of a marketing manager with a problem threatening the
organization's survival. Students will respond to a specific scenario
that requires them to address the concepts both critically and
creatively to solve the scenario's dilemma.
Scenario: You are the marketing manager for a local nonprofit
charity whose funding is based on membership fees. You've noticed
a severe drop in new memberships and a decline in repeat
memberships, which is threatening your organization's ability to

survive and grow. You have decided to implement the Five-Step
Marketing Research Process to help understand the problem and
create solution strategies to implement.
Create a 10- to 20-slide (not counting the cover slide and reference
slide) Microsoft® PowerPoint® presentation with speaker's notes
on the Five-Step Marketing Research Approach detailing how you
will use each step to solve the membership issue the local nonprofit
charity is facing.
Address the following in your role as marketing manager:
· Define the Five-Step Marketing Research Approach and
discuss the importance of research in marketing.
· Describe each step of the Marketing Research Approach (one
slide for each step) in detail including its goal, and create an
example aligned to the scenario above to illustrate how that stage
would be implemented toward the problem's solution.
· Define the two types of research data this process gathers and
their pros and cons. Share examples of each type that would be
useful in solving the scenario.
· Compare and contrast the Five-Step Process with two
alternative methods for conducting marketing research. What are
the pros and cons of each?
· Define what it means to differentiate a service and provide an
example to illustrate how the local nonprofit charity in the scenario
can use the strategy to help increase target market interest.
· Explain how differentiation will help position the
organization.
==============================================
MKT 421 Week 1 Discussion Question 1

www.mkt421edu.com
Select an organization with which you are familiar. How does your
selected organization use the different components of the marketing
mix? How does the marketing mix affect the development of your
selected organization’s marketing strategy and tactics? How can
your selected organization use quantifiable elements to evaluate,
monitor, and control marketing effectiveness?
==============================================
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Assume you are the newly hired marketing manager of a company.
As you spend time with other peer marketing managers, you realize
that the company doesn’t place an emphasis on planning within the
marketing organization. Why is planning important in marketing?
What are the essential components of a marketing plan? How would
you convince your supervisor that the marketing department should
produce formal marketing plans?
==============================================
MKT 421 Week 1 Elevator Pitch (2 Papers)

www.mkt421edu.com
Create a 700-word elevator pitch that includes the following:
§ Summarize your background and what makes you unique (your
competitive advantage/differentiation) in a one-paragraph elevator
pitch.
§ Identify three to four companies for whom you want to work
(your target market and how you can fulfill its needs/wants), and
how you think your skill set will benefit them.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
==============================================
MKT 421 Week 1 Individual Assignment Defining
Marketing
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Resource: University Library
Write a 700- to 1,050-word paper in which you define marketing.
Include in your paper your personal definition of marketing and
definitions from two different sources. Based on these definitions,

explain the importance of marketing in organizational success.
Provide at least three examples from the business world to
support your explanation. Properly cite sources used in the
paper.
Format your paper consistent with APA guidelines.
==============================================
MKT 421 Week 1 Individual Assignment Favorite Brand
Paper (2 Papers) (New)
www.mkt421edu.com
This tutorial contains 2 different papers
Write a 750- to 1,000-word paper in which you identify your favorite
brand and explain why it is your favorite. In the paper you should
do the following:
Identify a brand about which you are passionate.
Explain a minimum of three reasons why you are passionate about
this brand.
Respond to the following questions:
Is the company successful in building loyal customer relationships
across different groups?
Why or why not?

Identify at least two other competitors in the same industry, and
explain why you prefer your selected brand over the competitors.
Cite a minimum of three sources from popular media (magazines,
newspaper, and online media) that illustrate your points.
==============================================
MKT 421 Week 1 Marketing and Buying Behaviors
www.mkt421edu.com
MKT 421 Week 1 Marketing and Buying Behaviors
Marketing is really a study in behaviors: what do we consume and
why. As you start to sink your teeth into some new concepts within
marketing, reflect for a moment about your own buying behaviors.
Can you identify the determining dimension or dimensions of your
own personal characteristics that explain why you bought each of the
specific brands you did in your most recent purchase of all of these
items. Be sure to tell what brand and why.
WHAT BRAND WHY
a quick-stop beverage
your personal shampoo
any item of clothing
a subscription service (such as broadcast, print, ISP, cellular)

larger, more expensive item, such as a bicycle, TV, camera,
automobile, or boat
==============================================
MKT 421 Week 2 Assignment Elements Of A Marketing
Plan Paper (2 Papers)
www.mkt421edu.com
Review the video case study "Geek Squad: A New Business for a
New Environment" on pp. 88-89 in your textbook. Keep this case
study in mind as you complete this assignment.
Write a 700- to 1,050-word paper using your company or one with
which you are familiar (if you prefer, your facilitator can assign one
to you). Answer the following questions for your chosen
organization.
In your opinion, what are the specific key environmental forces that
created an opportunity for your company?
Have there been changes in the purchasing patterns of your
organization's target market in recent years?
Conduct an environmental scan for your chosen company to
identify key trends. For each of the five environmental forces
(social, economic, technological, competitive, and regulatory),
identify trends likely to influence your company's marketing efforts
and product offering in the future.

What differentiation strategy should your company undertake to
encourage their target market to choose them over other
competitors?
In your analysis, what lessons might you learn from the Geek Squad
case study?
What recommendations can you offer up to Geek Squad?
Include at least three references, at least one of which must come
from the University Library.
==============================================
www.mkt421edu.com
What is marketing research? How has the Internet affected
marketing research? As a part of your answer, address time, cost,
approaches, and validity. Why is marketing research important to
developing marketing strategy?
==============================================
www.mkt421edu.com

What is competitive intelligence? What is the importance of
competitive intelligence and analysis in modern-day marketing?
How can a company’s marketing organization ensure that it is able
to identify newly emerging competitors in time to plan and execute
an effective marketing strategy in response to these competitors?
==============================================
MKT 421 Week 2 Individual Assignment Marketing Mix
Presentation (2 PPT)
www.mkt421edu.com
This Tutorial contains 2 Different PPT
Select a company currently experiencing marketing changes.
Create a 6-slide Microsoft® PowerPoint® presentation (including a
title slide) that analyzes that company's marketing mix:
Each of the four P's should be addressed on its own slide.
The final slide should analyze the changes this company is
experiencing and the driving forces behind the changes.
Use the Wall Street Journal database in the University Library to
facilitate your research of the company.
==============================================
MKT 421 Week 2 Individual Assignment Marketing Mix

www.mkt421edu.com
Resources: University Library, Internet
Write a 1,400- to 1,750-word paper in which you describe the
elements of the marketing mix (product, place, price, and
promotion).
In addition, select an organization with which you are familiar and
describe how each one of the four elements of the marketing mix
affects the development of the organization’s
marketing strategy and tactics.
Describe how each element is implemented.
Specifically identify your selected organization and the industry in
which it exists.
==============================================
MKT 421 Week 2 Individual Assignment Personal
Branding Plan Paper (2 Papers)
www.mkt421edu.com
This Tutorial contains 2 Different Papers
Write a 750- to 1000-word paper that does the following:

Summarizes your background and what makes you unique in a 1-
paragraph elevator pitch
Identifies 3 to 4 companies you want to work for, and an
explanation as to why
Identifies the best methods for contacting those companies and
engaging those who might influence the hiring decision
==============================================
MKT 421 Week 2 Team Assignment Marketing Plan
Phase 1
www.mkt421edu.com
Create a new product or service for an existing organization. This
product or service will be the basis for your Marketing Plan
Paper. Obtain your instructor’s approval of your product or
service before beginning this project.
Write a 1,400- to 1,750-word paper to include the following:
• An overview of the existing organization
• A description of the new product or service
• An explanation of the importance of marketing to your
selected organization’s success

• A SWOTT (Strengths, Weaknesses, Opportunities, Threats,
and Trends) analysis on the new product or service
• The marketing research approach you would use to develop
the marketing strategy and tactics for this new product or
service
Refer to the Marketing Plan Outline listed on the student website
for the general framework of the Marketing Plan.
==============================================
MKT 421 Week 3 Assignment Positioning Presentation
(New, 2 PPT)
www.mkt421edu.com
This Tutorial contains 2 Presentations
Using the same company you chose for your Week 2 assignment,
choose a product or service the company offers on which to focus.
Identify the important attributes for your chosen product and select
two key variables for your perceptual map.
Prepare a perceptual map for your chosen product/brand and using
a minimum of seven competitors, rank each product/brand on the
two variables based on how they are positioned in the consumers'
minds.

Explain why you placed each competitor on its particular spot on
the map, and how you might strengthen your chosen
product/brand's position in the minds of the target market.
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with
notes including the following:
• Develop a Summary slide.
• Explain the target market (be specific and address all four
segmentation variables - demographic, geographic, psychographic
and behavioral).
• Identify a Perceptual map.
• Explain the Map placement.
• Identify your references.
==============================================
www.mkt421edu.com
Select a product with which you are familiar. What stage is your
selected product at in the product life cycle? Provide rationale for
your answer. Based on your knowledge of the product life cycle,
what types of changes will occur to your selected product as it

continues through the product life cycle? How will this affect the
marketing of your selected product?
==============================================
www.mkt421edu.com
Select a product or service. Then select three different organizations
that provide your selected product or service and compare the prices
associated with your selected product or service. What is the
difference between the prices among the different organizations?
What is the rationale for this difference?
==============================================
MKT 421 Week 3 Individual Assignment Marketing
Research Paper
www.mkt421edu.com
Resources: University Library, Kudler Fine Foods Virtual
Organization
Use the Virtual Organization link on the student website to
access additional company information on Kudler Fine Foods.

Write a 1,050- to 1,400-word paper in which you justify the
importance of marketing research in the development of Kudler
Fine Food’s marketing strategy and tactics, and identify the areas
where additional market research is needed. Analyze the
importance of competitive intelligence and analysis in regards to
the development of Kudler Fine Food’s marketing strategy and
tactics.
==============================================
MKT 421 Week 3 Individual Assignment Perceptual Map
Presentation (2 Sets) (New)
www.mkt421edu.com
Review "perceptual mapping" located on the Week 2 ERR page.
Review the example perceptual map in Exhibit 4-14 in Ch. 4 of
Basic Marketing.
Select an industry with many competitors.
Select two key variables that segment the competition.
Complete a perceptual map that includes a minimum of 10
competitors from that same industry. Explain why you placed each
competitor on its particular spot on the map.

Use the MarketLine database and Wall Street Journal in the
University Library to facilitate your research of the company.
Create a 10- to 15-slide Microsoft® PowerPoint® presentation with
your map and competitor explanations. Include a summary slide at
the beginning of your presentation.
==============================================
Phase 2
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Use the product or service you selected for your Marketing Plan:
Phase I Paper.
Write a 1,400- to 1,750-word paper in which you address the
following:
• Identify the segmentation criteria that will affect your target
market selection. Identify your target market.
• Describe the organizational buyers and consumers of your product
or service and the factors that influence their purchasing decisions.
Discuss how these factors will affect
your marketing strategy.
Analyze current competitors and define the competitive landscape
for your product or service.

==============================================
MKT 421 Week 3 Team Assignment Strategy and
Positioning Paper (2 Papers) (New)
www.mkt421edu.com
Select a new product or service that will be launched by either an
existing organization or one you will create. This product or service
will serve as the basis for the Marketing Plan you will write
throughout the course.
Obtain your instructor's approval of your product or service before
beginning this project.
Write a 2,800- to 3,500-word paper that includes the following:
An overview of the organization
A description of the product or service
A SWOT analysis of the organization and offering
A competitive analysis of the organization and offering using
Porter's five competitive forces model
The criteria you will use to segment your market and select your
target market including geographic, demographic, psychographic,
and behavioral factors

A description of your target market
Needs that cause your target market to buy including emotional and
logical drivers
A written positioning statement that identifies:
Your target market
The needs that drive purchase
Your organization's industry category
How your organization solves the target's needs
Your organization's competition
What makes your organization different from its competition
Include sources of secondary research that support your analysis.
==============================================
MKT 421 Week 4 Assignment Marketing Research
Report (2 Papers)
www.mkt421edu.com
Your company has decided to launch a new line of products.
Create a 1,400-word report and include the following information:

product/service, and describe
your target market in detail.
market (demographic, geographic, psychographic, and behavioral)
that will be important for you as you determine the marketing
strategy for this new product.
to answer these questions. Be sure to include why you chose these
particular methods.
from idea generation to commercialization, using a multi-step
product development process.
==============================================
www.mkt421edu.com
What is a distribution channel? What is the relationship between
channels of distribution and logistics? How does geographical
location affect your selection of distribution channels?
==============================================

www.mkt421edu.com
What are the similarities and differences between promotional push
strategies and promotional pull strategies? What is an example of a
situation in which an organization would use a push strategy? What
is an example of a situation in which an organization would use a
pull strategy?
==============================================
MKT 421 Week 4 Individual Assignment Blue Ocean
Strategy Paper (2 Papers)
www.mkt421edu.com
This Tutorial contains 2 Different Papers
Write a 750- to 1,000-word paper that describes the importance of
blue ocean strategy and identifies a product or service that would be
considered a blue ocean move. Include the following:
A description of blue ocean strategy and its importance
A product or service that might be considered a blue ocean move
and why

An alternative red ocean move for the same product or service along
with the pros and cons of that strategy
==============================================
MKT 421 Week 4 Individual Assignment Using
Perceptual Maps in Marketing Simulation
www.mkt421edu.com
Resources: Using Perceptual Maps in Marketing simulation
Complete the simulation, Using Perceptual Maps in Marketing,
located on the student website.
Write a 1,050- to 1,450-word summary in which you address the
following:
For each of the three major phases in the simulation, describe
• The situation
• Your recommended solutions, including why
• Your results
Summarize the different marketing components addressed in
this simulation by answering the following questions:
• What is the relationship between differentiation and
positioning of products or services? Is the repositioning of the

product in the simulation as you had expected it to be?
Explain why or why not.
• What is the effect of the product life cycle on marketing?
What effect did the product life cycle have on the product inthe
simulation?
==============================================
MKT 421 Week 4 Logistics and Distribution
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MKT 421 Week 4 Logistics and Distribution
There are basically five approaches for entering an international
market; usually the choices and risks are very product dependent.
Assume you are a consultant specializing in global logistics and
distribution. There are four clients that are planning to enter an
international market (China) with different products. Using the
following factors for your choices, pick any two clients and complete
their matrix below with your recommendations and briefly describe
the rationale behind your choices.
Entry Approach Exporting, Licensing, Management contracting, Joint
Venture, and Direct Investment.
Shipping Methods Truck, Rail, Water, Air
Level of Risk High, Medium, Low

Client #1 Product: Candy Bars
Decisions to consider: Your recommendation: Your rationale:
Entry Approach
Shipping Methods
Level of product or market risk
Level of financial risk
Factors that could affect distribution service levels
Client #2 Product: Golf Clubs
Entry Approach
Shipping Methods
Client #3 Product: Golf Balls
Entry Approach
Shipping Methods
Client #4 Product: Molding Machines

Entry Approach
Shipping Methods
==========================================
Phase 3
www.mkt421edu.com
Use the product or service you selected for your Marketing Plan:
Phase I Paper.
Write a 1,400- to 1,750-word paper to include the following
information:
• Describe the attributes of your product or service in detail.
• Describe the pace at which your product will move through the
product life cycle and the factors that will affect its movement. How
will the product life cycle affect the
marketing of your selected product or service?

• Identify the positioning and differentiation strategies for the
product or service.
• Identify the appropriate price strategy that should be used for the
product or service.
==========================================
MKT 421 Week 4 Team Assignment Product, Pricing, and
Channels Paper Paper (2 Papers) (New)
www.mkt421edu.com
Use the product and organization you identified in your Week 3
Strategy and Positioning Paper.
Write a 1,500- to 2,000- word paper that includes:
A detailed description of the features of your product or service
including how it solves the needs of your target market
A description of how your marketing efforts will change with each
phase in the product life cycle
The packaging you will use for your product or service and how it
will add value
The appropriate pricing strategy for your product or service and the
price you will set at launch

The channels of distribution you will use to sell your product along
with a description of how each channel partner will add value
==========================================
www.mkt421edu.com
Florida's Department of Citrus and a coalition of consumer groups
have launched an attack on your company for deceptive marketing
because your company markets its SunShine drink as fruit juice
even though the drink contains less than 5% fruit juice. Marketing
SunShine drink as a fruit juice leads parents to believe that they are
purchasing a healthy juice for their children. What ethical and
moral issues are involved in this situation? Should these issues
affect the marketing of SunShine drink? Explain why or why not.
==========================================
www.mkt421edu.com
You are the marketing manager for a leading coffee chain. Your
company has made the decision to expand internationally,
specifically into China. What are some environmental factors that

you will need to consider in marketing your coffee in China? Which
of one of these factors would have the largest effect on the
company’s marketing strategy? Explain why.
==========================================
MKT 421 Week 5 Individual Assignment Environmental
Factors
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Select an organization with which you are familiar that conduct
both domestic and global marketing.
Write a 1,050- to 1,400-word paper in which you identify the
environmental factors that affect global and domestic marketing
decisions.
Address the following as they relate to the organization’s marketing
decisions:
• Analyze the influence of global economic interdependence and the
effect of trade practices and agreements.
• Examine the importance of demographics and physical
infrastructure.
• Analyze the influence of cultural differences.

• Examine the importance of social responsibility and ethics versus
legal obligations.
• Analyze the effect of political systems and the influence of
international relations.
• Analyze the influence of the Foreign Corrupt Practices Act of
1977, as well as the influence of local, national, and international
legislation.
• Explain the effect of technology.
==========================================
MKT 421 Week 5 Individual Assignment Map the Supply
Chain Paper (2 Sets) (New)
www.mkt421edu.com
This tutorial contains two sets of Paper
Select an industry.
Write a 750- to 1,000-word paper that identifies each link in the
supply chain and the purpose and value in each.
==========================================
MKT 421 Week 5 Team Assignment Final Marketing Plan
and Presentation (2 sets) (NEW)

www.mkt421edu.com
This tutorial contains two sets of Paper and Presentation
Combine your Strategy and Positioning and Product, Pricing, and
Channels papers along with your promotional strategy into a single
Marketing Plan.
Write a 6,000- to 7,000-word paper that integrates your previous
Learning Team assignments into a final Marketing Plan. In
addition to your previous papers, include the following:
Your promotional strategy for your product or service, including
how you may use the following:
Advertising
Public relations
Digital marketing
Sales promotion
Direct marketing
Event marketing
Outdoor
The effect professional selling may have on your offering
An initial budget for your plan
The methods you use will measure the success of your plan
Any ethical issues your marketing plan might have

Prepare a 15- to 20-minute oral presentation accompanied by a 15-
to 20-slide Microsoft® PowerPoint® presentation illustrating your
Marketing Plan.
Format your paper and presentation consistent with APA
guidelines.
==========================================
MKT 421 Week 5 Team Assignment Marketing Plan Final
Paper and Presentation
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Use the Marketing Plan Outline listed on the student website as a
guide.
Write a 6,300- to 7,000-word paper integrating your previous
Learning Team assignments into a final Marketing Plan Paper.
In addition, address the following information in your paper:
• Identify the appropriate place and promotional strategy that
should be used in the development of the strategic marketing
plan.
• Develop an initial sales promotion schedule.
• Create an advertising plan.
• Identify public relations opportunities for the product orservice.

• Analyze the effect of channel management decisions on the
marketing or your selected product or service. Select appropriate
distribution channels for your product or service
and address costs in terms of placement, shipping, and middlemen.
• Develop a budget for your plan.
• Identify quantifiable elements that can be used to evaluate,
monitor, and control the effectiveness of your marketing plan.
Prepare a 15- to 20-minute oral presentation accompanied by 15- to
20-slide Microsoft® PowerPoint® presentation illustrating your
Marketing Plan Paper.
Format your paper and presentation consistent with APA
guidelines.
==========================================

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