I had the pleasure of giving a talk on the intersect of human factors design and augmented and virtual reality last night to a group of students at Ohio State University. I believe this to be a whole new front and opportunity for the human factors field in the sense that once again innovation is steaming way past "wait is this really usable" once again. Students in this field should embrace this whole new frontier of interaction and be bold, envision and enable the new truth of immersive interactive reality.

1. THE FOLLOWING IS
MY OPINION
Dan Rockwell
dan@bigkittylabs.com

2. STEWARD OF POSSIBLE

3. BIG KITTY LABS
W E . .
M A K E A P P S , S O F T WA R E
S T R AT E G I Z E O P P O R T U N I T Y
E N A B L E C R A Z Y P E O P L E
F I N D M O N E Y
B U I L D
F U N

4. MY ORIGIN STORY
Origin story: youngest of six, raised by professor,
does automotive research at age 13, learns to love
data, makes $$$ selling video games, works in
anime, goes to film school, learns how to make
software, builds research tools…
- 2008 wins first Startup Weekend in CBUS, $50k
- 2009 startup bs, jump ship, start Big Kitty Labs (BKL)
- 2010 make up own lean methodology to
making things, get cited in
StartupWeekend book, made stuff, land on
TechCrunch (ChumpDump, Hashparty,
ParsePlz, research apps)
- 2011 recruited to work at Ohio State, recreate BKL inside
-
- 2011 to 2015 continue BKL on side make for hire
- 2011 to 2015 crank out 15 startups for Ohio State
- 2016 jump to BKL full time
- work with a lot (40+ startups)
- help create events (WakeupStartup, hackathon’s, etc)
- 2017 realize i’m a steward of possible
Dan Rockwell (not my pic)
dan@bigkittylabs.com
@floozyspeak on twitter/instagram

6. GIMME SOME TALKING POINTS
- augumented reality, yes
- virtual reality, yes
- games, yes
- apps for ios iphone, yes
- apps for android phone, yes
- apps for tablets, yes
- internet of things or devices, yes
- diy wearable, yes
- health care tech, yes
- work with hospitals, yes
- work with education, yes
- work with gov, yes
- work with startups, yes
- corporate solutions, yes
- design, yes
- user experience, yes
- qualitative and quantitative research tools, yes
- ethnography, yes
- customer journey and persona development, yes
- websites, yes
- enterprise applications, yes
- apps for amazon echo, yes
- apps for apple tv, roku, amazon prime, yes
- video production, kinda
- brand identity, yes
- seo, yes
- new product development, yes
- commericalization, yes
- economic development, yes
- venture capital, yes
- social media research tools, yes
- tech is easy, lets talk...

7. LET’S TALK
VR & AR
HUMAN FACTORS

8. A W H O L E N E W U X
N E W E M E R G I N G F I E L D O F I N T E R FA C E D E S I G N
V R F O R T R A I N I N G W I L L B E H U G E
A R F O R A U G M E N T E D I N F O R M E D A N Y T H I N G W I L L B E
H U G E
M A S S I V E M A R K E T F O R Y O U , A S S U M I N G Y O U T E S T,
E X P E R I M E N T, B U I L D T H E N E W K N O W L E D G E
E V E RY T H I N G I S N E W I N A R A N D V R , E V E RY T H I N G
A L L R U L E S C A N B E B R O K E N A N D R E B U I LT
O L D T R U T H I S G O O D B U T F U T U R E E X P E R I E N C E W I L L B E
B A S E D O N C A P T U R E D , T E S T E D , R E P E ATA B L E , I M M E R S I V E ,
I N T E R A C T I V E , O L D T R U T H
H O W I S H U M A N FA C T O R S I N T E R S E C T I N G W I T H V R & A R

9. IMMERSION
Easy, Cheap, Low Fidelity
Solo or Group
Little Facilitation required tho informed flow likely helpful
On premises, Home, Classroom, Solo
Opportunity mixed, easy to do, may be hard to build a biz around
Prototype thru cheap capture + your spin
VR

10. 1 0 M I L L I O N V R V I D E O S
Y O U T U B E
Y O U N A M E T H E E X P E R I E N C E A N D O D D S A R E Y O U C A N P L A Y I T B A C K

11. L O W F I D E L I T Y A T N E A R Z E R O C O S T

12. E A S E I N T O
T H I S ?
• YOUR CONTEXT
• VR CAMERA $200-400
• PLAN
• PRACTICE
• PLAY YOUTUBE, 360FLY,
CARDBOARD VR,
OCCULUS GO

13. EXPERIENCE INTERACTION
Intermediate, Medium Cost, High Fidelity
Solo, Some Group
Little to Mid Facilitation Required
On premises, Home, Classroom, Solo
Big opportunities in workforce training, safety, usability, emotion capture
This is a money space given right context and applied use
Prototype thru Unity3D, requires more objective/outcome
VR

14. VR

15. AR

16. AR

17. E A S E I N T O
T H I S ?
• NOT REALLY
• GEAR + PROGRAMMING
• TRACKING FRAMEWORK
ARKIT (APPLE), UNITY3D
• EXPENSIVE
• POSSIBLE TO PROTOTYPE?
KINDA, BUT HARD TO
EXECUTE WELL

18. H O W T O P R O T O T Y P E
F O R A R ?
• THINK ABOUT WHAT YOU WANT
TO DO
• STORYBOARD
• CAMERA
• EXPERIENCE CAPTURE
• MOCKUP EXPERIENCE IN ADOBE
PREMIERE, APPLE MOTION
• REFINE
• GIVE TO DEVELOPER
• BUILD, TEST, BUILD, TEST, BUILD

19. ODDS ARE YOU DON’T REALIZE
YOU’RE IN THE HOTTEST FIELD
AT THE MOMENT

20. RIGHT NOW 100,000 AR
& VR CONCEPTS ARE
BEING INVENTED

21. LESS THAN 1%
IS USING ANY OF THE
INTEL YOU HAVE

22. USABILITY WAS OBSCURE
FIELD OF INTEREST UNTIL THE
INTERNET ARRIVED
IT THEN BECAME THE SINGLE
BIGGEST FACTOR STANDING
IN THE WAY OF TRILLION
DOLLAR MARKET

23. AR & VR IS THAT
WHOLE PROCESS
AGAIN
AND ITS A WHOLE
NEW FIELD OF STUDY

24. • F R A M E D , E N V I S I O N E D O P P O R T U N I T Y
• R E P E T I T I V E C A P T U R E M E T H O D S
• M A C H I N E L E A R N I N G
• E M O T I O N R E C O G N I T I O N
• FA S T P R O T O T Y P I N G A N D T E S T I N G
• N E W F R A M E W O R K S F O R U N D E R S TA N D I N G
• I M P L E M E N TAT I O N E X P E R I M E N TAT I O N
• H A P T I C F E E D B A C K S Y S T E M S
• N E W T R U T H P R I N C I PA L S
• L O W C O S T H U M A N FA C T O R R E C O G N I T I O N
• L O W B A R R I E R A D O P T I O N
• D ATA
I F O L D T R U T H I S T H E P R I N C I PA L S … N E W T R U T H I S ?

25. HOW DO I GET
STARTED?
DO STUFF

26. B E L I K E
K E I I C H I M AT S U D A

27. QUESTIONS?