Commercialize Your Big Ideas
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The Big Idea - first shop talk of OSU's TCO, presented for OSU's Student Commercialization Board
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Commercialize Your Big Ideas
- 1. THE BIG IDEA Drama Queens, Commercialization and You
- 3. IDEAS DONT CARE they are fleeting good and bad is subjective, silly human they don’t care about outcomes, people do they’re an interpretation of data in your mind- woah- they are moments of NEO! inspiration- you’re on the clock to make them a reality they’re the most powerful thing in the universe they are often- incomplete they make us feel
- 4. IDEAS NEED HELP someone has to think about them they need definition, clarity, purpose, an audience drama queens energy, systems passion, belief even when you seriously doubt them
- 5. DUDE LETS MAKE SOME $$$ What makes an idea commercializable?
- 6. define commercial commercial: to yield and or make a profit profit: all said and done you make new $ money all said and done + ideas is like the joker vs batman the joker is chaos, lots of ideas all said and done is batman, order, process, purpose, safe, clarity, cool gadgets
- 7. SNACK ON SOME PROCESS
- 8. who & why who wants it? WHO are they? why do they want it? how bad do they want it? how does it make them i don’t know is OK but its a lame answer- find out try talking to someone, get data, be visual FEEL? get started and quickly realize if your idea is what are they doing commercializable or not without it? make the idea human
- 9. think story break out that big ole brain and visualize a day in the LIFE of this idea
- 10. fault what does this idea depend on? what has to happen to make this idea a reality? who/what can help propel the idea your idea depends on other ideas to be in place and or happen, the battle ahead find the crux that makes identify what stands in the way and or your idea instant ah ha accelerates your idea or commercialization
- 12. squeezable phone concept liquid moldable power supplies, squishy super flex fabric seeds enabled displays, obsessive cute factor is the norm and accepted the idea crux
- 13. how what do you need to make? you need to priortize what does your customer focus but don’t think too need to do to help you hard convert a “hmm” to a “sold” keep an eye on time, think in 3-6 month cycles, do what validates the idea first with a customer need, then debate the scale question what data are you missing? are you flash in the pan? a customer of 1-100? what are you after and whats the plan to get what’s the plan? there? use the TCO to help!
- 14. STICK FACTOR Where does your idea rest on? novelty new fun fad status staple infrastructure keychain pet zebras zombie run silly bands facebook/ milk power lines pets BMW they all could be massive markets but they have varied timelines of stick
- 15. What do commercializable ideas need to move? people who has the pain customers why do they have the pain believers do they have it now or will people with pain they soon?
- 16. YOUR IDEA WILL DIE IF YOU LET IT
- 17. RESOURCES leverage TCO, everyone and your gut find the people with the pain tell the story of why your idea matters test early and often scale to a market that craves it
- 18. QUESTIONS? SHOP TALKS with Dan Rockwell