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Getting Started with Public 
Cloud and AWS 
copyright 2013 
1 
CohesiveFT | Chicago Ideas Week Lab 
Thursday, October 17, 13
Agenda 
• Level Set: Cloud, Virtualization & 
Networking Basics 
•Working together: AWS and CohesiveFT 
• AWS Core: Starting in EC2 and S3 
• Hands on: Setting up your own AWS 
• Life in the Cloud: What others are doing 
in public cloud 
copyright 2013 
2 
Thursday, October 17, 13
Welcome back 
Ryan is responsible for product development and manages teams for 
public relations, international events, and content marketing. His role 
spans the technical product development, customer support, business 
development and thought leadership needs of a growing company. 
Before CohesiveFT, Ryan worked at a trading platform software 
company in the US Derivative Markets. 
copyright 2013 
3 
Patrick Kerpan 
CEO, Co-founder 
Ryan Koop 
Director of Marketing, Co-founder 
Your Presenter 
Coming Up 
@cohesiveft 
#CIW 
Thursday, October 17, 13
Jump into AWS: Amazon POV 
copyright 2013 
4 
Layer 7 
Layer 6 SaaS 
Layer 5 
Layer 4 
Layer 3 
Layer 2 
Layer 1 
PaaS 
IaaS 
Graphic from http://docs.amazonwebservices.com/gettingstarted/latest/awsgsg-intro/intro.html Layer 0 
Thursday, October 17, 13
Jump into AWS: Amazon POV 
copyright 2013 
4 
Layer 7 
Layer 6 SaaS 
Layer 5 
Layer 4 
Layer 3 
Layer 2 
Layer 1 
PaaS 
IaaS 
Graphic from http://docs.amazonwebservices.com/gettingstarted/latest/awsgsg-intro/intro.html Layer 0 
Thursday, October 17, 13
Jump into AWS: Amazon POV 
copyright 2013 
4 
Layer 7 
Layer 6 SaaS 
Layer 5 
Layer 4 
Layer 3 
Layer 2 
Layer 1 
PaaS 
IaaS 
Graphic from http://docs.amazonwebservices.com/gettingstarted/latest/awsgsg-intro/intro.html Layer 0 
Thursday, October 17, 13
Jump into AWS: My POV 
copyright 2013 
5 
Thursday, October 17, 13
AWS Regions = Availability Zones 
copyright 2013 
6 
Choose specific regions to: 
• Optimize latency 
• Address regulatory requirements 
• Create a point-of-presence (POP) 
Servers 
Internet Availability 
Zone 
Region: US East 
Servers 
Availability 
Zone 
Thursday, October 17, 13
AWS & Cloud Provides Global Reach 
copyright 2013 
7 
Thursday, October 17, 13
AWS Terminology: Image & Instance 
In AWS, you can launch an instance 
from community or marketplace AMIs 
copyright 2013 
8 
Image - template to launch an Amazon EC2 instance with your software 
Instance - the AWS name for a server / virtual machine. 
Image 
Instance 
Detailed information can be found at: http://docs.amazonwebservices.com/AWSEC2/latest/UserGuide/instance-types.html 
Thursday, October 17, 13
Amazon Web Services Offerings (Console) 
copyright 2013 
9 
More information at aws.amazon.com/console 
Thursday, October 17, 13
Set up your AWS account 
copyright 2013 
10 
• Go to www.aws.amazon.com 
• Follow the steps to set up 
and verify 
• Recommended: 
Sign up for Free, 
No support options 
Thursday, October 17, 13
Amazon Simple Storage Service (Amazon S3) 
copyright 2013 
11 
Thursday, October 17, 13
Amazon Web Services Offerings (Console) 
copyright 2013 
12 
More information at aws.amazon.com/console 
Thursday, October 17, 13
Amazon S3 
copyright 2013 
13 
• Backup and Storage – Provide data backup and 
storage services for others. 
• Application Hosting – Provide services that deploy, 
install, and manage web applications. 
• Media Hosting – Build a redundant, scalable, and 
highly available infrastructure that hosts video, 
photo, or music uploads and downloads. 
• Software Delivery – Host your software 
applications that customers can download. 
More on using S3 here: http://aws.amazon.com/s3/#resources 
Thursday, October 17, 13
Create a Bucket in S3 
copyright 2013 
14 
Thursday, October 17, 13
Upload files to your bucket 
• In the Upload - Select Files wizard 
- to upload an entire folder, click Enable Enhanced Uploader 
• Click Add Files. 
copyright 2013 
• Select the file > click Open 
• Click Start Upload. 
15 
To hide the Transfer dialog box, click the Close button at top right in the Transfers panel. 
To open it again, click Transfers. 
Thursday, October 17, 13
Move Objects 
• In the Amazon S3 console, right-click 
the object that you want to move, 
and then click Cut. 
copyright 2013 
• Navigate to the bucket or folder 
you want to move the object. 
Right-click the folder or bucket 
and then click Paste Into. 
16 
Thursday, October 17, 13
Amazon S3 
copyright 2013 
17 
Highlights 
• Unlimited object storage 
•Upload files (from 1 byte to 5 
terabytes each) from your 
computer 
•Browse the contents of your 
buckets with either HTTP or 
SOAP interface 
• Can create an authenticated 
URL to give time limited 3rd 
party access to a bucket 
More on using S3 here: http://aws.amazon.com/s3/#resources 
Thursday, October 17, 13
Life in the cloud: using S3 at CohesiveFT 
copyright 2013 
18 
Images: Wikipedia 
Analysts 
Investors 
Customers 
Thursday, October 17, 13
Life in the cloud: using S3 at CohesiveFT 
copyright 2013 
18 
Images: Wikipedia 
Analysts 
Investors 
Customers 
Thursday, October 17, 13
Life in the cloud: using S3 at CohesiveFT 
copyright 2013 
18 
Images: Wikipedia 
Analysts 
Investors 
Customers 
Thursday, October 17, 13
Life in the cloud: using S3 at CohesiveFT 
copyright 2013 
18 
Images: Wikipedia 
Analysts 
Investors 
Customers 
Thursday, October 17, 13
Life in the cloud: using S3 at CohesiveFT 
copyright 2013 
18 
Images: Wikipedia 
Analysts 
Investors 
Customers 
Thursday, October 17, 13
Life in the cloud: using S3 at CohesiveFT 
copyright 2013 
18 
Images: Wikipedia 
Analysts 
Investors 
Customers 
Thursday, October 17, 13
Amazon Elastic Compute Cloud (Amazon EC2) 
copyright 2013 
19 
Thursday, October 17, 13
Amazon Web Services Offerings (Console) 
copyright 2013 
20 
More information at aws.amazon.com/console 
Thursday, October 17, 13
AWS Terminology: EC2 
copyright 2013 
21 
• Security Group: a set of rules you create to act as a 
firewall to control traffic for one or more instances 
• Spot Instance: instance you allow to run on any 
unused Amazon EC2 compute capacity - prices 
fluctuate periodically depending on the supply, demand 
and capacity 
• Reserved Instance: pricing model that enables you to 
reserve capacity for EC2 instances, lowers average cost 
Thursday, October 17, 13
Amazon Web Services - EC2 
• Launch virtual servers in the cloud 
•Find, manage and create Amazon 
Machine Images (AMIs) 
• Create and manage Security Groups 
copyright 2013 
22 
• Launch and manage Instances 
Thursday, October 17, 13
Two Kinds of AWS Images 
copyright 2013 
23 
EBS-backed 
•Boot in <1min 
•Limited to 1TB 
•Data persists after instance 
termination 
•Stop function allows you to change 
the instance settings (grow or shrink) 
•Charged for runtime and and storage 
•All AWS Marketplace AMIs are EBS-backed 
Instance Store-backed 
•Boot in <5mins 
•Limited to 10GB* 
•Data on instance only persists during 
the life of the instance 
•Instance attributes are fixed for the 
life of the instance 
•Cheaper only charged runtime 
Thursday, October 17, 13
Amazon Web Services - Select AMI 
copyright 2013 
24 
• Choose from Quick Start popular AMIs 
Marketplace, or Community AMIs 
• Search “wordpress” 
• Select WordPress BitNami 
(free tier) 
OR 
• (optional) VNS3 Free Edition 
Thursday, October 17, 13
Amazon Web Services - Select AMI 
copyright 2013 
24 
• Choose from Quick Start popular AMIs 
Marketplace, or Community AMIs 
• Search “wordpress” 
• Select WordPress BitNami 
(free tier) 
OR 
• (optional) VNS3 Free Edition 
Thursday, October 17, 13
Amazon Web Services - Select AMI 
copyright 2013 
24 
• Choose from Quick Start popular AMIs 
Marketplace, or Community AMIs 
• Search “wordpress” 
• Select WordPress BitNami 
(free tier) 
OR 
• (optional) VNS3 Free Edition 
Thursday, October 17, 13
Amazon Web Services - Select AMI 
copyright 2013 
24 
• Choose from Quick Start popular AMIs 
Marketplace, or Community AMIs 
• Search “wordpress” 
• Select WordPress BitNami 
(free tier) 
OR 
• (optional) VNS3 Free Edition 
Thursday, October 17, 13
Amazon Web Services - Select AMI 
copyright 2013 
24 
• Choose from Quick Start popular AMIs 
Marketplace, or Community AMIs 
• Search “wordpress” 
• Select WordPress BitNami 
(free tier) 
OR 
• (optional) VNS3 Free Edition 
Thursday, October 17, 13
AWS Terminology: Security Groups 
copyright 2013 
25 
Security Groups 
• Acts as a firewall that controls the 
traffic allowed into a group of 
instances 
• Add rules that govern inbound 
traffic; can add or modify rules at any 
time 
• Cannot map security groups across 
regions 
Rules 
• Specify a certain protocol (TCP, UDP or ICMP) 
• Specify destination port or ports (if the protocol is TCP or UDP) 
• Specify source (IP address or addresses using CIDR notation*) 
*combination of IP addresses represented by xxx.xxx.xxx.xxx/n where n is the number of 1 bits in the mask. 
Example 192.168.12.0/23 represents address range 192.168.12.0- 192.168.13.255 
Thursday, October 17, 13
Amazon Web Services - Launching EC2 Instances 
copyright 2013 
26 
• Select Region 
• Continue 
• Choose instance type 
(t.micro recommended) 
• Accept T&C 
Thursday, October 17, 13
Amazon Web Services - Launching with EC2 Console 
copyright 2013 
27 
• Select Region 
• Accept Terms 
• Select a Version 
• Launch with EC2 in your region 
(US West) 
Thursday, October 17, 13
Amazon Web Services - Launching EC2 Instances 
copyright 2013 
28 
• Choose Instance Type 
• Next 
• Configure Instance Details 
• Network - public and private IP 
• Additional Storage 
• Tagging 
• Security Group 
• Access - SSH Key 
Thursday, October 17, 13
Connecting & Securing EC2 Instances 
copyright 2013 
29 
Thursday, October 17, 13
AWS Basic Terminology: Elastic IP Addresses 
Amazon randomly assigns public IP addresses Assign instances with your Elastic IP Address 
copyright 2013 
30 
Elastic IP Address (Static IP address): 
• Associated with account, rather than a particular instance 
• If your instance fails, can map its replacement to the same IP address 
• Each account is limited to 5 elastic IP addresses 
• You are charged $.01/hr when these IP addresses are not mapped to an instance 
204.236.202.134 63.250.226.146 
Amazon 
Instance 
Amazon 
Instance 
204.236.202.134 204.236.202.134 
Amazon 
Instance 
Amazon 
Instance 
Thursday, October 17, 13
Public and Private IP Addresses 
LAN WAN 
copyright 2013 
Public IP Address: 69.241.45.4 
Internet Service Provider 
(Comcast) 
31 
Home Computer 
Private IP Address: 192.168.02 
Router 
Web Server (Amazon) 
www.cohesiveft.com 
Public IP Address: 72.21.194.1 
Modem 
Private IP Address: 192.168.0.1 
Public IP Address: 124.150.112.92 
Thursday, October 17, 13
Connections Between Regions 
• Connectivity between availability zones is a LAN connection 
• Connectivity between regions is a WAN connection 
copyright 2013 
32 
Region: US West 
LAN 
Region: US East 
WAN 
LAN 
Servers 
Availability 
Zone 
Servers 
Availability 
Zone Servers 
Availability 
Zone 
Servers 
Availability 
Zone 
Thursday, October 17, 13
Amazon VPC Security Groups 
copyright 2013 
33 
VPC Security Groups 
• The Security Groups you created for 
EC2 cannot be used in VPC 
• Can control both inbound and 
outbound traffic 
• At the instance level - instances in the 
same subnet can be in different security 
groups 
Rules 
• Specify protocol 
• Specify port or port range 
• For inbound traffic: source IP address or CIDR range 
• For outbound traffic: destination IP address or CIDR range 
Thursday, October 17, 13
Amazon Web Services - Security Groups 
copyright 2013 
34 
Security Groups 
• Acts as a firewall that controls the 
traffic allowed into a group of 
instances 
• Add rules that govern inbound 
traffic; can add or modify rules at any 
time 
• Can create up to 500 EC2 security 
groups with up to 100 rules each 
Rules 
• Specify a certain protocol (TCP, UDP or ICMP) 
• Specify destination port or ports (if the protocol is TCP or UDP) 
• Specify source (IP address or addresses using CIDR notation) 
Thursday, October 17, 13
Lab: Let’s launch something 
copyright 2013 
35 
Thursday, October 17, 13
Wifi 
copyright 2013 
36 
SSID: 20NorthConference 
PW: 3126295000 
Thursday, October 17, 13
Signing Up, Launching and Configuring a Wordpress Server 
copyright 2013 
37 
1. Sign up for Free Tier AWS Account 
2. Enable EC2 
3. Create a Test Security Group 
4. Browse the Marketplace 
5. Launch a Bitnami Wordpress Server 
6. Configure the Wordpress Server 
.... 
10. Profits 
Thursday, October 17, 13
Bitnami Wordpress Server Information 
•https://aws.amazon.com/marketplace/pp/ 
B007IP8BKQ/ref=sp_mpg_product_title? 
ie=UTF8&sr=0-2 
- username: user 
- password: bitnami 
copyright 2013 
38 
Thursday, October 17, 13
Appendix: What else is there? 
copyright 2013 
39 
Thursday, October 17, 13
Gartner’s POV 
copyright 2013 
40 
Thursday, October 17, 13
Market Landscape 
copyright 2013 
41 
http://prezi.com/-kbf6rxf6pmd/the-cloud-market-landscape-from-cohesiveft/ 
Thursday, October 17, 13
Appendix: AWS and CohesiveFT 
copyright 2013 
42 
Thursday, October 17, 13
AWS VPC vs. CohesiveFT VNS3 
Features available in all zones of EC2 USA today ✓ ✓ ✓ 
Features available in all zones of EC2 EU today ✓ ✓ ✓ 
Features integrated to EC2 existing security lattice (EC2 Security groups) ✓ ✓ ✓ 
Can use EC2 Elastic IP Addresses ✓ ✓ ✓ 
Ability to use Amazon load balancing service today ✓ ✓ ✓ 
Access to Amazon S3 ✓ ✓ ✓ 
Support all EC2 Instance Types in All Regions and Zones ✓ ✓ ✓ 
Ability to use Elastic Load Balncers across VPCs within a region ✓ ✓ ✓ 
Ability to use Elastic Load Balncers across VPCs across regions for failover ✓ ✓ ✓ 
Ability to use Elastic Load Balncers across VPCs within a region ✓ ✓ ✓ 
Ability to use Elastic Load Balncers across VPCs across regions for failover ✓ ✓ ✓ { AWS 
copyright 2013 
43 
Feature AWS 
VNS3 
Enhances 
VNS3 
Extends 
Interoperability 
Thursday, October 17, 13
AWS VPC vs. CohesiveFT VNS3 
copyright 2013 
44 
Feature AWS 
VNS3 
Enhances 
VNS3 
Extends 
{{ 
Multiple VPCs per AWS Account ✷ ✓ ✓ 
Multiple VPN Gateways per AWS Account ✷ ✓ ✓ 
Multiple Customer Gateways per AWS Account ✷ ✓ ✓ 
Multiple VPN Connections per VPN Gateway ✓ ✓ 
Can ASSIGN SPECIFIC addresses to specific servers in my "VPC" ✓ ✓ ✓ 
Create a Virtual Private Cloud on AWS’s scalable infrastructure, and specify 
its private IP address range from any block you choose. ✓ ✓ ✓ 
Divide your VPC’s private IP address range into one or more subnets in a 
manner convenient for managing applications and services you run in your 
✓ ✓ ✓ 
VPC. 
Private IP Address Range Shared across Mutiple Clouds and/or Virtual 
Infrastructures ✓ ✓ ✓ 
AWS 
Availability 
Address 
Control 
Thursday, October 17, 13
AWS VPC vs. CohesiveFT VNS3 
copyright 2013 
45 
Feature AWS 
VNS3 
Enhances 
VNS3 
Extends 
{{Topology 
Allow customers to use BGP ✓ ✓ ✓ 
Can use UDP multicast in my EC2 subnets ✓ ✓ ✓ 
Can use UDP multicast between EC2 regions ✓ ✓ ✓ 
SSL VPN Support ✓ ✓ ✓ 
Multicast between data center and EC2 ✓ ✓ ✓ 
Support GRE Termination ✓ ✓ ✓ 
Custom Layer 3 protocol modules (services based) ✓ ✓ ✓ 
Traffic can be routed directly to the Internet and NOT back across the 
internet, into my datacenter and back out again ✓ ✓ ✓ 
Securely route traffic to EC2 EU from EC2 US without having to route 
through the datacenter ✓ ✓ ✓ 
Custom topologies & design services (declarative topology description) ✓ ✓ ✓ 
Provides outbound NATing from Private VPC subnets ✓ ✓ ✓ 
End user VPN Clients can connect to VPC using SSL Client ✓ ✓ ✓ 
End user VPN Clients can connect to VPC using IPsec Client ✓ ✓ ✓ 
Dynamic route updates available to SSL and IPsec Clients ✓ ✓ ✓ 
Ability to move IP addresses between virtual infrastructures or clouds ✓ ✓ ✓ 
Protocol 
Control 
Control 
Thursday, October 17, 13
AWS VPC vs. CohesiveFT VNS3 
copyright 2013 
46 
Feature AWS 
VNS3 
Enhances 
VNS3 
Extends 
{{ 
Ability to create Cloud-based WANs that integrate corporate sites, cloud 
infras, partner sites, and colo or MSP infra. ✓ ✓ ✓ 
Provides outbound NATing from Public VPC subnets ✓ ✓ ✓ 
Allows port forwarding from Internet to select inside VPC servers ✓ ✓ ✓ 
Route traffic between your VPC and the Internet over the VPN connection 
so that it can be examined by your existing security and networking assets 
✓ ✓ ✓ 
before heading to the public Internet. 
Control inbound and outbound access to and from individual subnets using 
network access control lists. ✓ ✓ ✓ 
Bridge together your VPC and your IT infrastructure via an encrypted IPSEC 
connection. ✓ ✓ ✓ 
Network firewall controlling the VLAN ✓ ✓ ✓ 
Intrusion/Extrusion detection in the cloud - monitoring x-cloud subnets ✓ ✓ ✓ 
Access controlled on the host level by a unique cryptographic credential per 
virtual network address. ✓ ✓ ✓ 
Cryptographic identity linking (and segregating) multiple gateway routers ✓ ✓ ✓ 
Remote Support controlled by multi-organziation (customer and vendor) 
2-factor authentication ✓ ✓ ✓ 
Topology 
Control (cont’d) 
Security 
Control 
Thursday, October 17, 13
AWS VPC vs. CohesiveFT VNS3 
copyright 2013 
47 
Feature AWS VNS3 
Enhances 
VNS3 
Extends 
{ Market 
Windows and Linux device support ✓ ✓ ✓ 
Supports industry standard security appliances NAT'ed behind customer 
edge (Cisco ASA for example) ✓ ✓ ✓ 
Eucalyptus to EC2 support ✓ ✓ ✓ 
vCloud to EC2 support ✓ ✓ ✓ 
GoGrid/Rackspace/ElasticHosts/CloudSigma/Flexiant/etc - to EC2 ✓ ✓ ✓ 
OpenStack to EC2 ✓ ✓ ✓ 
IBM Smart Cloud and Smart Cloud Plus to EC2 ✓ ✓ ✓ 
Easily integrate mobile phones and tables to VPC infrastructure ✓ ✓ ✓ 
Citrix Virtual Infra to EC2 ✓ ✓ ✓ 
Parallels Virtual Infra to EC2 ✓ ✓ ✓ 
KVM Virtual Infra to EC2 ✓ ✓ ✓ 
VMware Virtual Infra to EC2 ✓ ✓ ✓ 
Let other AWS accounts (Partners, ISVs) launch instances to talk to VPC 
owner's instances directly ✓ ✓ ✓ 
Interoperability 
Thursday, October 17, 13
AWS VPC vs. CohesiveFT VNS3 
copyright 2013 
48 
Feature AWS 
VNS3 
Enhances 
VNS3 
Extends 
{ Enterprise 
2-way failover in VPC ✓ ✓ ✓ 
Instance can be both be part of a VPC and accessible to the general Internet ✓ ✓ ✓ 
Ability to create N-number of IDENTICAL defined subnets without routable 
connectivity allows significant gains in dev/test/staging. ✓ ✓ ✓ 
Web-based management interface ✓ ✓ ✓ 
Support for customer's IPsec endpoints behind NAT ? ✓ ✓ ✓ 
N-way failover in VPC ✓ ✓ ✓ 
Support for 3DES and AES 256 encrption ✓ ✓ ✓ 
Common abstraction model/interface across all clouds and virtual 
infrastructures ✓ ✓ ✓ 
Geographic or datacenter redundancy from customer side to VPC ✓ ✓ ✓ 
Emergency access possible if IPsec connection is down. ✓ ✓ ✓ 
Ability to connect a single VPC to multiple datacenters directly, as opposed to 
daisy-chaining datacenters via customer WAN. ✓ ✓ ✓ 
Ability to directly "dump" the interfaces to see traffic traversal and connection 
attempts. ✓ ✓ ✓ 
SNMP support for popular Enterprise monitoring systems. ✓ ✓ ✓ 
View 
Thursday, October 17, 13
VNS3 Demo 
copyright 2013 
49 
Thursday, October 17, 13
Demo of the VNS3 Application SDN solution: 
Look for this functionality 
• Ability to span data centers and vendors 
• Heterogeneous control; cloud vendor runs 
his network, customer runs their own 
network 
• Overlay devices peer via cryptographic 
identity and checksums 
• Ability to separate network location from 
identity 
• Application (and its owners) are in control 
of addressing, protocol, topology and 
security 
copyright 2013 
50 
VNS3 Product Family 
Application SDN 
• VNS3 Manager (virtual appliance) 
• VNS3 Routing Agent (runs on cloud 
hosts) 
• VNS3 Command and Control (Mgmt 
tool under development) 
Thursday, October 17, 13
Demo Topology #1 
copyright 2013 
51 
Thursday, October 17, 13
Demo Topology #2 
copyright 2013 
52 
Thursday, October 17, 13
The first “process” customizable cloud transport network device 
VNS3 3.5 allows customers to embed features and functions provided by other 
vendors - or developed in house, safely and securely into their Cloud Network. 
• Not just a scripting interpreter that allows control over known, existing features 
•Completely new functions, processes, computation delivered to the core of the 
copyright 2013 
VNS3 
Customer 
controlled, and 
co-created, for 
the best 
hybrid cloud 
experience 
Q4 2013 
customer cloud network (patent pending) 
53 
Router 
Reverse 
Proxy 
Content 
Caching 
Load 
Balancing 
Intrusion 
Detection More.... 
Switch Firewall 
IPsec/SSL 
VPN 
Concentrator 
Protocol 
Redistributor 
Dynamic & 
Scriptable 
SDN 
Proxy 
Thursday, October 17, 13
Questions? 
copyright 2013 
CohesiveFT 
Chicago, IL USA 
www.CohesiveFT.com 
ContactMe@cohesiveft.com 
+1 888.444.3962 
Stay in touch! 
@cohesiveFT 
CohesiveFT.com/blog 
Slideshare: www.slideshare.net/CohesiveFT 
CloudCamp.org/Chicago 
54 
Thursday, October 17, 13

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CIW Lab with CoheisveFT: Get started in public cloud - Part 2 Hands On

  • 1. Getting Started with Public Cloud and AWS copyright 2013 1 CohesiveFT | Chicago Ideas Week Lab Thursday, October 17, 13
  • 2. Agenda • Level Set: Cloud, Virtualization & Networking Basics •Working together: AWS and CohesiveFT • AWS Core: Starting in EC2 and S3 • Hands on: Setting up your own AWS • Life in the Cloud: What others are doing in public cloud copyright 2013 2 Thursday, October 17, 13
  • 3. Welcome back Ryan is responsible for product development and manages teams for public relations, international events, and content marketing. His role spans the technical product development, customer support, business development and thought leadership needs of a growing company. Before CohesiveFT, Ryan worked at a trading platform software company in the US Derivative Markets. copyright 2013 3 Patrick Kerpan CEO, Co-founder Ryan Koop Director of Marketing, Co-founder Your Presenter Coming Up @cohesiveft #CIW Thursday, October 17, 13
  • 4. Jump into AWS: Amazon POV copyright 2013 4 Layer 7 Layer 6 SaaS Layer 5 Layer 4 Layer 3 Layer 2 Layer 1 PaaS IaaS Graphic from http://docs.amazonwebservices.com/gettingstarted/latest/awsgsg-intro/intro.html Layer 0 Thursday, October 17, 13
  • 5. Jump into AWS: Amazon POV copyright 2013 4 Layer 7 Layer 6 SaaS Layer 5 Layer 4 Layer 3 Layer 2 Layer 1 PaaS IaaS Graphic from http://docs.amazonwebservices.com/gettingstarted/latest/awsgsg-intro/intro.html Layer 0 Thursday, October 17, 13
  • 6. Jump into AWS: Amazon POV copyright 2013 4 Layer 7 Layer 6 SaaS Layer 5 Layer 4 Layer 3 Layer 2 Layer 1 PaaS IaaS Graphic from http://docs.amazonwebservices.com/gettingstarted/latest/awsgsg-intro/intro.html Layer 0 Thursday, October 17, 13
  • 7. Jump into AWS: My POV copyright 2013 5 Thursday, October 17, 13
  • 8. AWS Regions = Availability Zones copyright 2013 6 Choose specific regions to: • Optimize latency • Address regulatory requirements • Create a point-of-presence (POP) Servers Internet Availability Zone Region: US East Servers Availability Zone Thursday, October 17, 13
  • 9. AWS & Cloud Provides Global Reach copyright 2013 7 Thursday, October 17, 13
  • 10. AWS Terminology: Image & Instance In AWS, you can launch an instance from community or marketplace AMIs copyright 2013 8 Image - template to launch an Amazon EC2 instance with your software Instance - the AWS name for a server / virtual machine. Image Instance Detailed information can be found at: http://docs.amazonwebservices.com/AWSEC2/latest/UserGuide/instance-types.html Thursday, October 17, 13
  • 11. Amazon Web Services Offerings (Console) copyright 2013 9 More information at aws.amazon.com/console Thursday, October 17, 13
  • 12. Set up your AWS account copyright 2013 10 • Go to www.aws.amazon.com • Follow the steps to set up and verify • Recommended: Sign up for Free, No support options Thursday, October 17, 13
  • 13. Amazon Simple Storage Service (Amazon S3) copyright 2013 11 Thursday, October 17, 13
  • 14. Amazon Web Services Offerings (Console) copyright 2013 12 More information at aws.amazon.com/console Thursday, October 17, 13
  • 15. Amazon S3 copyright 2013 13 • Backup and Storage – Provide data backup and storage services for others. • Application Hosting – Provide services that deploy, install, and manage web applications. • Media Hosting – Build a redundant, scalable, and highly available infrastructure that hosts video, photo, or music uploads and downloads. • Software Delivery – Host your software applications that customers can download. More on using S3 here: http://aws.amazon.com/s3/#resources Thursday, October 17, 13
  • 16. Create a Bucket in S3 copyright 2013 14 Thursday, October 17, 13
  • 17. Upload files to your bucket • In the Upload - Select Files wizard - to upload an entire folder, click Enable Enhanced Uploader • Click Add Files. copyright 2013 • Select the file > click Open • Click Start Upload. 15 To hide the Transfer dialog box, click the Close button at top right in the Transfers panel. To open it again, click Transfers. Thursday, October 17, 13
  • 18. Move Objects • In the Amazon S3 console, right-click the object that you want to move, and then click Cut. copyright 2013 • Navigate to the bucket or folder you want to move the object. Right-click the folder or bucket and then click Paste Into. 16 Thursday, October 17, 13
  • 19. Amazon S3 copyright 2013 17 Highlights • Unlimited object storage •Upload files (from 1 byte to 5 terabytes each) from your computer •Browse the contents of your buckets with either HTTP or SOAP interface • Can create an authenticated URL to give time limited 3rd party access to a bucket More on using S3 here: http://aws.amazon.com/s3/#resources Thursday, October 17, 13
  • 20. Life in the cloud: using S3 at CohesiveFT copyright 2013 18 Images: Wikipedia Analysts Investors Customers Thursday, October 17, 13
  • 21. Life in the cloud: using S3 at CohesiveFT copyright 2013 18 Images: Wikipedia Analysts Investors Customers Thursday, October 17, 13
  • 22. Life in the cloud: using S3 at CohesiveFT copyright 2013 18 Images: Wikipedia Analysts Investors Customers Thursday, October 17, 13
  • 23. Life in the cloud: using S3 at CohesiveFT copyright 2013 18 Images: Wikipedia Analysts Investors Customers Thursday, October 17, 13
  • 24. Life in the cloud: using S3 at CohesiveFT copyright 2013 18 Images: Wikipedia Analysts Investors Customers Thursday, October 17, 13
  • 25. Life in the cloud: using S3 at CohesiveFT copyright 2013 18 Images: Wikipedia Analysts Investors Customers Thursday, October 17, 13
  • 26. Amazon Elastic Compute Cloud (Amazon EC2) copyright 2013 19 Thursday, October 17, 13
  • 27. Amazon Web Services Offerings (Console) copyright 2013 20 More information at aws.amazon.com/console Thursday, October 17, 13
  • 28. AWS Terminology: EC2 copyright 2013 21 • Security Group: a set of rules you create to act as a firewall to control traffic for one or more instances • Spot Instance: instance you allow to run on any unused Amazon EC2 compute capacity - prices fluctuate periodically depending on the supply, demand and capacity • Reserved Instance: pricing model that enables you to reserve capacity for EC2 instances, lowers average cost Thursday, October 17, 13
  • 29. Amazon Web Services - EC2 • Launch virtual servers in the cloud •Find, manage and create Amazon Machine Images (AMIs) • Create and manage Security Groups copyright 2013 22 • Launch and manage Instances Thursday, October 17, 13
  • 30. Two Kinds of AWS Images copyright 2013 23 EBS-backed •Boot in <1min •Limited to 1TB •Data persists after instance termination •Stop function allows you to change the instance settings (grow or shrink) •Charged for runtime and and storage •All AWS Marketplace AMIs are EBS-backed Instance Store-backed •Boot in <5mins •Limited to 10GB* •Data on instance only persists during the life of the instance •Instance attributes are fixed for the life of the instance •Cheaper only charged runtime Thursday, October 17, 13
  • 31. Amazon Web Services - Select AMI copyright 2013 24 • Choose from Quick Start popular AMIs Marketplace, or Community AMIs • Search “wordpress” • Select WordPress BitNami (free tier) OR • (optional) VNS3 Free Edition Thursday, October 17, 13
  • 32. Amazon Web Services - Select AMI copyright 2013 24 • Choose from Quick Start popular AMIs Marketplace, or Community AMIs • Search “wordpress” • Select WordPress BitNami (free tier) OR • (optional) VNS3 Free Edition Thursday, October 17, 13
  • 33. Amazon Web Services - Select AMI copyright 2013 24 • Choose from Quick Start popular AMIs Marketplace, or Community AMIs • Search “wordpress” • Select WordPress BitNami (free tier) OR • (optional) VNS3 Free Edition Thursday, October 17, 13
  • 34. Amazon Web Services - Select AMI copyright 2013 24 • Choose from Quick Start popular AMIs Marketplace, or Community AMIs • Search “wordpress” • Select WordPress BitNami (free tier) OR • (optional) VNS3 Free Edition Thursday, October 17, 13
  • 35. Amazon Web Services - Select AMI copyright 2013 24 • Choose from Quick Start popular AMIs Marketplace, or Community AMIs • Search “wordpress” • Select WordPress BitNami (free tier) OR • (optional) VNS3 Free Edition Thursday, October 17, 13
  • 36. AWS Terminology: Security Groups copyright 2013 25 Security Groups • Acts as a firewall that controls the traffic allowed into a group of instances • Add rules that govern inbound traffic; can add or modify rules at any time • Cannot map security groups across regions Rules • Specify a certain protocol (TCP, UDP or ICMP) • Specify destination port or ports (if the protocol is TCP or UDP) • Specify source (IP address or addresses using CIDR notation*) *combination of IP addresses represented by xxx.xxx.xxx.xxx/n where n is the number of 1 bits in the mask. Example 192.168.12.0/23 represents address range 192.168.12.0- 192.168.13.255 Thursday, October 17, 13
  • 37. Amazon Web Services - Launching EC2 Instances copyright 2013 26 • Select Region • Continue • Choose instance type (t.micro recommended) • Accept T&C Thursday, October 17, 13
  • 38. Amazon Web Services - Launching with EC2 Console copyright 2013 27 • Select Region • Accept Terms • Select a Version • Launch with EC2 in your region (US West) Thursday, October 17, 13
  • 39. Amazon Web Services - Launching EC2 Instances copyright 2013 28 • Choose Instance Type • Next • Configure Instance Details • Network - public and private IP • Additional Storage • Tagging • Security Group • Access - SSH Key Thursday, October 17, 13
  • 40. Connecting & Securing EC2 Instances copyright 2013 29 Thursday, October 17, 13
  • 41. AWS Basic Terminology: Elastic IP Addresses Amazon randomly assigns public IP addresses Assign instances with your Elastic IP Address copyright 2013 30 Elastic IP Address (Static IP address): • Associated with account, rather than a particular instance • If your instance fails, can map its replacement to the same IP address • Each account is limited to 5 elastic IP addresses • You are charged $.01/hr when these IP addresses are not mapped to an instance 204.236.202.134 63.250.226.146 Amazon Instance Amazon Instance 204.236.202.134 204.236.202.134 Amazon Instance Amazon Instance Thursday, October 17, 13
  • 42. Public and Private IP Addresses LAN WAN copyright 2013 Public IP Address: 69.241.45.4 Internet Service Provider (Comcast) 31 Home Computer Private IP Address: 192.168.02 Router Web Server (Amazon) www.cohesiveft.com Public IP Address: 72.21.194.1 Modem Private IP Address: 192.168.0.1 Public IP Address: 124.150.112.92 Thursday, October 17, 13
  • 43. Connections Between Regions • Connectivity between availability zones is a LAN connection • Connectivity between regions is a WAN connection copyright 2013 32 Region: US West LAN Region: US East WAN LAN Servers Availability Zone Servers Availability Zone Servers Availability Zone Servers Availability Zone Thursday, October 17, 13
  • 44. Amazon VPC Security Groups copyright 2013 33 VPC Security Groups • The Security Groups you created for EC2 cannot be used in VPC • Can control both inbound and outbound traffic • At the instance level - instances in the same subnet can be in different security groups Rules • Specify protocol • Specify port or port range • For inbound traffic: source IP address or CIDR range • For outbound traffic: destination IP address or CIDR range Thursday, October 17, 13
  • 45. Amazon Web Services - Security Groups copyright 2013 34 Security Groups • Acts as a firewall that controls the traffic allowed into a group of instances • Add rules that govern inbound traffic; can add or modify rules at any time • Can create up to 500 EC2 security groups with up to 100 rules each Rules • Specify a certain protocol (TCP, UDP or ICMP) • Specify destination port or ports (if the protocol is TCP or UDP) • Specify source (IP address or addresses using CIDR notation) Thursday, October 17, 13
  • 46. Lab: Let’s launch something copyright 2013 35 Thursday, October 17, 13
  • 47. Wifi copyright 2013 36 SSID: 20NorthConference PW: 3126295000 Thursday, October 17, 13
  • 48. Signing Up, Launching and Configuring a Wordpress Server copyright 2013 37 1. Sign up for Free Tier AWS Account 2. Enable EC2 3. Create a Test Security Group 4. Browse the Marketplace 5. Launch a Bitnami Wordpress Server 6. Configure the Wordpress Server .... 10. Profits Thursday, October 17, 13
  • 49. Bitnami Wordpress Server Information •https://aws.amazon.com/marketplace/pp/ B007IP8BKQ/ref=sp_mpg_product_title? ie=UTF8&sr=0-2 - username: user - password: bitnami copyright 2013 38 Thursday, October 17, 13
  • 50. Appendix: What else is there? copyright 2013 39 Thursday, October 17, 13
  • 51. Gartner’s POV copyright 2013 40 Thursday, October 17, 13
  • 52. Market Landscape copyright 2013 41 http://prezi.com/-kbf6rxf6pmd/the-cloud-market-landscape-from-cohesiveft/ Thursday, October 17, 13
  • 53. Appendix: AWS and CohesiveFT copyright 2013 42 Thursday, October 17, 13
  • 54. AWS VPC vs. CohesiveFT VNS3 Features available in all zones of EC2 USA today ✓ ✓ ✓ Features available in all zones of EC2 EU today ✓ ✓ ✓ Features integrated to EC2 existing security lattice (EC2 Security groups) ✓ ✓ ✓ Can use EC2 Elastic IP Addresses ✓ ✓ ✓ Ability to use Amazon load balancing service today ✓ ✓ ✓ Access to Amazon S3 ✓ ✓ ✓ Support all EC2 Instance Types in All Regions and Zones ✓ ✓ ✓ Ability to use Elastic Load Balncers across VPCs within a region ✓ ✓ ✓ Ability to use Elastic Load Balncers across VPCs across regions for failover ✓ ✓ ✓ Ability to use Elastic Load Balncers across VPCs within a region ✓ ✓ ✓ Ability to use Elastic Load Balncers across VPCs across regions for failover ✓ ✓ ✓ { AWS copyright 2013 43 Feature AWS VNS3 Enhances VNS3 Extends Interoperability Thursday, October 17, 13
  • 55. AWS VPC vs. CohesiveFT VNS3 copyright 2013 44 Feature AWS VNS3 Enhances VNS3 Extends {{ Multiple VPCs per AWS Account ✷ ✓ ✓ Multiple VPN Gateways per AWS Account ✷ ✓ ✓ Multiple Customer Gateways per AWS Account ✷ ✓ ✓ Multiple VPN Connections per VPN Gateway ✓ ✓ Can ASSIGN SPECIFIC addresses to specific servers in my "VPC" ✓ ✓ ✓ Create a Virtual Private Cloud on AWS’s scalable infrastructure, and specify its private IP address range from any block you choose. ✓ ✓ ✓ Divide your VPC’s private IP address range into one or more subnets in a manner convenient for managing applications and services you run in your ✓ ✓ ✓ VPC. Private IP Address Range Shared across Mutiple Clouds and/or Virtual Infrastructures ✓ ✓ ✓ AWS Availability Address Control Thursday, October 17, 13
  • 56. AWS VPC vs. CohesiveFT VNS3 copyright 2013 45 Feature AWS VNS3 Enhances VNS3 Extends {{Topology Allow customers to use BGP ✓ ✓ ✓ Can use UDP multicast in my EC2 subnets ✓ ✓ ✓ Can use UDP multicast between EC2 regions ✓ ✓ ✓ SSL VPN Support ✓ ✓ ✓ Multicast between data center and EC2 ✓ ✓ ✓ Support GRE Termination ✓ ✓ ✓ Custom Layer 3 protocol modules (services based) ✓ ✓ ✓ Traffic can be routed directly to the Internet and NOT back across the internet, into my datacenter and back out again ✓ ✓ ✓ Securely route traffic to EC2 EU from EC2 US without having to route through the datacenter ✓ ✓ ✓ Custom topologies & design services (declarative topology description) ✓ ✓ ✓ Provides outbound NATing from Private VPC subnets ✓ ✓ ✓ End user VPN Clients can connect to VPC using SSL Client ✓ ✓ ✓ End user VPN Clients can connect to VPC using IPsec Client ✓ ✓ ✓ Dynamic route updates available to SSL and IPsec Clients ✓ ✓ ✓ Ability to move IP addresses between virtual infrastructures or clouds ✓ ✓ ✓ Protocol Control Control Thursday, October 17, 13
  • 57. AWS VPC vs. CohesiveFT VNS3 copyright 2013 46 Feature AWS VNS3 Enhances VNS3 Extends {{ Ability to create Cloud-based WANs that integrate corporate sites, cloud infras, partner sites, and colo or MSP infra. ✓ ✓ ✓ Provides outbound NATing from Public VPC subnets ✓ ✓ ✓ Allows port forwarding from Internet to select inside VPC servers ✓ ✓ ✓ Route traffic between your VPC and the Internet over the VPN connection so that it can be examined by your existing security and networking assets ✓ ✓ ✓ before heading to the public Internet. Control inbound and outbound access to and from individual subnets using network access control lists. ✓ ✓ ✓ Bridge together your VPC and your IT infrastructure via an encrypted IPSEC connection. ✓ ✓ ✓ Network firewall controlling the VLAN ✓ ✓ ✓ Intrusion/Extrusion detection in the cloud - monitoring x-cloud subnets ✓ ✓ ✓ Access controlled on the host level by a unique cryptographic credential per virtual network address. ✓ ✓ ✓ Cryptographic identity linking (and segregating) multiple gateway routers ✓ ✓ ✓ Remote Support controlled by multi-organziation (customer and vendor) 2-factor authentication ✓ ✓ ✓ Topology Control (cont’d) Security Control Thursday, October 17, 13
  • 58. AWS VPC vs. CohesiveFT VNS3 copyright 2013 47 Feature AWS VNS3 Enhances VNS3 Extends { Market Windows and Linux device support ✓ ✓ ✓ Supports industry standard security appliances NAT'ed behind customer edge (Cisco ASA for example) ✓ ✓ ✓ Eucalyptus to EC2 support ✓ ✓ ✓ vCloud to EC2 support ✓ ✓ ✓ GoGrid/Rackspace/ElasticHosts/CloudSigma/Flexiant/etc - to EC2 ✓ ✓ ✓ OpenStack to EC2 ✓ ✓ ✓ IBM Smart Cloud and Smart Cloud Plus to EC2 ✓ ✓ ✓ Easily integrate mobile phones and tables to VPC infrastructure ✓ ✓ ✓ Citrix Virtual Infra to EC2 ✓ ✓ ✓ Parallels Virtual Infra to EC2 ✓ ✓ ✓ KVM Virtual Infra to EC2 ✓ ✓ ✓ VMware Virtual Infra to EC2 ✓ ✓ ✓ Let other AWS accounts (Partners, ISVs) launch instances to talk to VPC owner's instances directly ✓ ✓ ✓ Interoperability Thursday, October 17, 13
  • 59. AWS VPC vs. CohesiveFT VNS3 copyright 2013 48 Feature AWS VNS3 Enhances VNS3 Extends { Enterprise 2-way failover in VPC ✓ ✓ ✓ Instance can be both be part of a VPC and accessible to the general Internet ✓ ✓ ✓ Ability to create N-number of IDENTICAL defined subnets without routable connectivity allows significant gains in dev/test/staging. ✓ ✓ ✓ Web-based management interface ✓ ✓ ✓ Support for customer's IPsec endpoints behind NAT ? ✓ ✓ ✓ N-way failover in VPC ✓ ✓ ✓ Support for 3DES and AES 256 encrption ✓ ✓ ✓ Common abstraction model/interface across all clouds and virtual infrastructures ✓ ✓ ✓ Geographic or datacenter redundancy from customer side to VPC ✓ ✓ ✓ Emergency access possible if IPsec connection is down. ✓ ✓ ✓ Ability to connect a single VPC to multiple datacenters directly, as opposed to daisy-chaining datacenters via customer WAN. ✓ ✓ ✓ Ability to directly "dump" the interfaces to see traffic traversal and connection attempts. ✓ ✓ ✓ SNMP support for popular Enterprise monitoring systems. ✓ ✓ ✓ View Thursday, October 17, 13
  • 60. VNS3 Demo copyright 2013 49 Thursday, October 17, 13
  • 61. Demo of the VNS3 Application SDN solution: Look for this functionality • Ability to span data centers and vendors • Heterogeneous control; cloud vendor runs his network, customer runs their own network • Overlay devices peer via cryptographic identity and checksums • Ability to separate network location from identity • Application (and its owners) are in control of addressing, protocol, topology and security copyright 2013 50 VNS3 Product Family Application SDN • VNS3 Manager (virtual appliance) • VNS3 Routing Agent (runs on cloud hosts) • VNS3 Command and Control (Mgmt tool under development) Thursday, October 17, 13
  • 62. Demo Topology #1 copyright 2013 51 Thursday, October 17, 13
  • 63. Demo Topology #2 copyright 2013 52 Thursday, October 17, 13
  • 64. The first “process” customizable cloud transport network device VNS3 3.5 allows customers to embed features and functions provided by other vendors - or developed in house, safely and securely into their Cloud Network. • Not just a scripting interpreter that allows control over known, existing features •Completely new functions, processes, computation delivered to the core of the copyright 2013 VNS3 Customer controlled, and co-created, for the best hybrid cloud experience Q4 2013 customer cloud network (patent pending) 53 Router Reverse Proxy Content Caching Load Balancing Intrusion Detection More.... Switch Firewall IPsec/SSL VPN Concentrator Protocol Redistributor Dynamic & Scriptable SDN Proxy Thursday, October 17, 13
  • 65. Questions? copyright 2013 CohesiveFT Chicago, IL USA www.CohesiveFT.com ContactMe@cohesiveft.com +1 888.444.3962 Stay in touch! @cohesiveFT CohesiveFT.com/blog Slideshare: www.slideshare.net/CohesiveFT CloudCamp.org/Chicago 54 Thursday, October 17, 13