Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
www.konstantinfo.com
Creating The Omni Channel Advantage
www.konstantinfo.com
Omni-Channel
Most online retailers that excel in engaging customers across
channels - web, cellular, public networking (So...
Omni-Channel implementation
www.konstantinfo.com
Can Be Broken Down Into Three Primary Initiatives
Integrate
Collect
Mobil...
Integrate
Product Information (detail, inventory, pricing and promotions),
customer information and order/transaction data...
Collect
Collect data for all your customer touch points and make a
segmentation technique that controls business logic to ...
Mobile First
As mobile devices can deliver all retail customer touch points
nowadays, start with a “mobile first” user int...
Implement
Though it is not necessary to begin with, all three initiatives at
the same time. Be realistic and follow step b...
e-Commerce’s Newest Enemy
www.konstantinfo.com
Webrooming has outpaced showrooming recently. Warming is
when a customer spends time online on different eCommerce
website...
Why Shoppers Webroom?
There are many reasons that shoppers webroom, but most
are linked to convenience and cost.
www.konst...
Shipping
Nearly half of webroomers don’t want to pay for shipping. On
top of that that, many respondents don’t like a dela...
Unsatisfactory Product Information
This is a big challenge for online retailers that most
customers want proper informatio...
Returns and Exchanges
Many online customers sometimes need to return or
exchange products bought online as they don’t fit ...
What Online Retailers Can Do About It
www.konstantinfo.com
Both online and omni-channel retailers can put consumers at
eas...
Extra Benefits Needed
Other tactics for encouraging webrooming include offering online
coupons for in-store purchases, pro...
Konstant Infosolutions Pvt. Ltd.
e-mail : mail@konstantinfo.com | Skype : webintegrated
http://www.konstantinfo.com
http:/...
Nächste SlideShare
Wird geladen in …5
×

2015 two major challenges in e-commerce

1.164 Aufrufe

Veröffentlicht am

Well we all know about the boost in e-commerce development in 2014 and upcoming 2015. What next? Is it mobile commerce? Yes, mobile users are increasing day by day and everyone is going mobile but next and biggest challenge in e-commerce in Webrooming.

You have a responsive website, but is the information in the website is complete and upto the mark? Let's take a look into the what customer really want.

Veröffentlicht in: Business
  • Als Erste(r) kommentieren

2015 two major challenges in e-commerce

  1. 1. www.konstantinfo.com
  2. 2. Creating The Omni Channel Advantage www.konstantinfo.com
  3. 3. Omni-Channel Most online retailers that excel in engaging customers across channels - web, cellular, public networking (Social Media) and in-store - retain more than twice as many clients as companies without effective cross-channel client support techniques. www.konstantinfo.com
  4. 4. Omni-Channel implementation www.konstantinfo.com Can Be Broken Down Into Three Primary Initiatives Integrate Collect Mobile First
  5. 5. Integrate Product Information (detail, inventory, pricing and promotions), customer information and order/transaction data are considered to be the most important retail data. All important information needs to be integrated. www.konstantinfo.com
  6. 6. Collect Collect data for all your customer touch points and make a segmentation technique that controls business logic to make a customized shopping experience. www.konstantinfo.com
  7. 7. Mobile First As mobile devices can deliver all retail customer touch points nowadays, start with a “mobile first” user interface strategy and work in reverse to ensure optimization and reliability across all devices. www.konstantinfo.com
  8. 8. Implement Though it is not necessary to begin with, all three initiatives at the same time. Be realistic and follow step by step approach to create and execute a plan that will help in achieving you brand unification goal. www.konstantinfo.com
  9. 9. e-Commerce’s Newest Enemy www.konstantinfo.com
  10. 10. Webrooming has outpaced showrooming recently. Warming is when a customer spends time online on different eCommerce websites either from computer or on their mobile device. They go for placing items in the cart, enter checkout information and visit to your shipping options. But at the time of final checkout, instead of completing their purchase, they choose to visit a bricks and mortar store to finalize their transaction. www.konstantinfo.com What is Webrooming?
  11. 11. Why Shoppers Webroom? There are many reasons that shoppers webroom, but most are linked to convenience and cost. www.konstantinfo.com
  12. 12. Shipping Nearly half of webroomers don’t want to pay for shipping. On top of that that, many respondents don’t like a delay for items to arrive on their doorstep. www.konstantinfo.com
  13. 13. Unsatisfactory Product Information This is a big challenge for online retailers that most customers want proper information before they buy any product. Most of Internet users like to see products before they buy them. Images and descriptions often aren’t enough to get complete knowledge of the product. Also incomplete information creates purchasing decision even more tenuous. www.konstantinfo.com
  14. 14. Returns and Exchanges Many online customers sometimes need to return or exchange products bought online as they don’t fit or are different than they appeared online, among several other factors. Returns can be a hassle and when consumers have to pay for it themselves, it can be an additional obstruction. www.konstantinfo.com
  15. 15. What Online Retailers Can Do About It www.konstantinfo.com Both online and omni-channel retailers can put consumers at ease with clear, efficient and even free returns and exchanges
  16. 16. Extra Benefits Needed Other tactics for encouraging webrooming include offering online coupons for in-store purchases, providing in-store pick-up for online orders, keeping in-store inventory up to date with your online catalog, and ensuring a consistent customer service experience both on the Web and in your store. www.konstantinfo.com
  17. 17. Konstant Infosolutions Pvt. Ltd. e-mail : mail@konstantinfo.com | Skype : webintegrated http://www.konstantinfo.com http://goo.gl/HbeVQp www.konstantinfo.com Read more about upcoming eCommerce trends Presented By:

×