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14CRAFTYWAYSTO
MOREAPP
DOWNLOADS
PRESENTED BY:
KONSTANT
INFOSOLUTIONS
DidYou
Know?
Instagram registered a staggering
17% increase in monthly active
users from 600 to 700 million
users in just four months.
Why to
Invest in
MobileApp
Marketing?
Before we present you the list
of how to attract more users to
download your apps, here is a
quick rundown of why you
need to invest in app
marketing.
MobileTrend
MobileTrend
TheWorld is looking
up to mobile
solutions, so should
you and market your
business app more
aggressively.
Customer-Centric Market
Customers look for easy
solutions to get the
things done and the app
is an ideal way. So, app
marketing holds the key
to reaching them.
FierceCompetition
The market is
already flooded with
apps and now you,
entering the app
jungle, require a
comprehensive
marketing plan to
sustain.
Instant Results
Call-to-actions help
in instant results
driving users to the
desired page, unlike
other marketing
mediums.
TheApp Market is
on the Rise
Smartphone
adoption has
increased 394% in the
last four years. Invest
now and reap the
benefits for long.
How to
Increase
App
Downloads?
With already thousands
of apps available for
download, a clever ploy
can do the trick for you.
Here are 14 useful ways
encouraging users to
download your app.
1.
Make anApp
ThatAdds
Value
Make users believe that they can’t
do without your app by
advocating its prime features and
functionalities.
2.
MarketYour
Services
Instead of the
brand, market the
core functionality
of the app. Users
can relate to the
services directly
and not the brand
name.
3.
ReachUsers
ViaText
Message
Send a text message to users with
a catchy promotional phrase, an
enticing deal in addition to the
direct link to your app.
4.
Download Deals
 Lure users with offers for
downloading your app
which can be a sign-up
bonus, referral
discounts, trial service,
gift coupon and more.
Include all the essential
aspects of your app in a
captivating and interactive
2-minute video and market
it to gain more users.
5. Make a DemoVideo
6.
Write a Blog
Post
Along with a call-to-
action button include
features, high-
quality screenshots,
benefits and video of
your app.
7.
UseWelcome Emails
toGood Effect
Email is an effective
marketing medium. Make
most of it by including the
app’s downloadable link
in the welcome emails.
8.
Highlight
the Pain
Point
Make sure you
point out the
problem that gets
eradicated from
users’ lives in
emails, text
messages, blog
post and others.
9.
Website Pop-ups
Include pop-ups on your
website with exclusive offers
and deals.This invites the
user to download the app for
availing the same.
10.
Social Media
Promotion
 Promote your app via
social channels as the
users are active there
and reach can be
extended to targeted
audience.
11.
Benefits of
App
Download
Market the app
benefits up front
making users
aware why
exactly they need
to download it on
their smart
devices.
12.
App Store
Optimization
 Like SEO for websites, we have
ASO for applications. Optimize
your app in order to get
featured on the first page of
app search results.
13.
PaidApp
Marketing
Devise paid
campaigns for
channels like
Facebook,
Instagram for
wider reach and
popularity that
encourage more
downloads.
14.
Affiliate
Marketing
Run cost-per-install (CPI)
campaigns and get connected to
influential marketing groups for
quality views and audience.
ASO
(App Store
Optimization)
It’s a vital aspect for your app to be
visible on the first page of the app
search results page on the Play
Store as well as on the App Store.
Here’s what
can be done
to achieve it:
 AppTitle- Make it short, simple and
memorable
 App Description-Target keywords and
discoverable words
 App Icon- Should be striking as well as pleasing
from the word go
 App Screenshots- High-quality images with
etched description
 Review and Rating- Positive reviews encourage
more downloads
Closure
The app market is ballooning with every
passing day.There are a lot of business
opportunities that entrepreneurs or
business houses can look at and skyrocket
their existing success cycle. If you are
looking for a development partner to build
awe-inspiring apps or want to know the
secret to 1 million downloads, then you
can reach out to us for a free consultation.
Our experts would be glad to assist you.
Konstant
Infosolutions
California Office UK Office India Office
350 W Charleston
Road Palo Alto, CA
94306
Office 7 35-37
Ludgate Hill,
London,
EC4M 7JN
A-23, Swej Farm,
Reliance Fresh
Lane, New
Sanganer Road,
Jaipur 302019
+1-310-933-5465 +44-203-239-7253 sales@konstantinfo.com

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14 Crafty Ways to More App Downloads