Case: Vækstfonden
Why are most companies struggling with deploying cost-effective Facebook metrics for maximizing ROI? Nick Traulsen, The Marketing Guy, is here to uncover the secrets behind social ROI beyond the numbers.
Join this webinar to:
- Get the best current practices to maximize your ROI
- Dive into industry cases to get the indicators of Facebook success from organizations such as Vækstfonden, the Danish state-owned investment and financing fund
- Find out how a data-driven social strategy can help you reach your social KPIs successfully
- Learn how to uncover unused Facebook potential in your organization
3. Data, Data, Data
Komfo Webinar 21/02
• Intro
• Facebook
• S.A.L.E.S
• Case: Vækstfonden
- Challenges
- Action plan
- Which ads and tools
- What was the result
5. Data, Data, Data
Denmark The World
Time spent on mobile
phone per day in percent
3,6 mio.
each month
3h 40m
each day on a
mobile phone
each day
All other apps
8. RATE 1 2 3 4 5
AUDIENCE
- Is your audience well defined?
A
9. RATE 1 2 3 4
l LIFETIME VALUE
- Do you make enough to
support push marketing?
5
10. RATE 1 2 3 4 5
E EASY TO EXPLAIN
- Is it easy to explain the concept?
11. RATE 1 2 3 4 5
S SENSE OF URGENCY
- Why do i need it now?
12. 5-10
20%
There are not big chances of posi-
tive ROI on Facebook for your busi-
ness. However, Facebook’s price
per. exposure is inexpensive com-
pared to other media, and there-
fore some branding campaigns and
videos may make sense.
You should not have your expecta-
tions too high. However, there may
be a chance of getting retargeting
ads to work, as well as using
Facebook for branding.
Facebook will most likely be a good
sales platform for your business.
You will be able to experience
sales through push campaigns, re-
targeting and branding. It will not
necessarily be your primary sales
platform, but with competent ad-
vertising there is potential for
good results.
Your chances for succes on Face-
book are good, and that Facebook
will be your primary sales channel.
Here you will be able to achieve
direct sales, promotional cam-
paigns, e-mail collection for news-
letters etc., app installs, retargeting,
branding and more.
11-15
40%
16-20
60%
21-25
80%
RATE RATE RATE RATE
13. Data, Data, Data
Challenges and objectives
Challenges:
Untapped potential on social media
Lack of strategy
Objectives:
Branding/Positioning
- Likes
- Cases
- Video
Understanding the segment
Signups for newsletter
Event participations
14. Data, Data, Data
Frontpage
/Sådan gør vi /Bliv groennere
og mere effektiv
/Udvid din
forretning
/Køb en
virksomhed
/Om vækstfonden
/Få en
investor
/Landbrugsbedrift
/Forny din
produktion
/Indtag nye
markeder
/Nyheder og
analyser
Hvad du skal forberede dig på,
inden vi mødes
Sådan fungerer
Dansk Landbrugskapital
Danmarks Grønne
Investeringsfond
finansierer solcelletag
GomSpace: De første
i verden til at benytte
nanosatellitter kommercielt
Få Vækstfondens nyheder
og analyser på mail
Danske eloomi har udviklet software
til medarbejderudvikling
Se hvordan Lundsøe
Køl & Frys fik forbedret
BluePack fik realiseret sine
vækstplaner
En dansk ingeniør
fra Aarhus
Like Vækstfonden og følg med
RETARGETING
16. Data, Data, Data
Events
Funnel 1
14 days before
Content:
- Video with intro to
the case and the day
Segment:
- Primary target audience
- Geographically defined
Content:
- Video with intro to
the case and the day
Segment:
- Primary target audience
- Geographically defined
- Anyone who has seen >
50% of funnel 1
Funnel 2
9 days before
Funnel 3
4 days before
Content:
- Video with intro to
the case and the day
Segment:
- Primary target audience
- Geographically defined
- Anyone who has seen >
50% of funnel 1
- People who have visited
the landingpage