social media marketing for business. A way to develop your business using social media marketing

1. SOCIAL MEDIA MARKETING FOR
BUSINESS
Chapter 2

4. WHAT IS SOCIAL MEDIA MARKETING
 Definition : The use of a website for connecting with people
via the internet to share information, photos, messages, etc.
 What is Social Networking Website
 Social networking websites allow users to:
-Create their own profile page
-Build networks of contacts and interact with them
 Many social networking websites allow users to:
-Blog & ppts on slide share
-Post videos, photos, and podcasts

5. WHY SOCIAL MEDIA MARKETING IS
IMPORTANT FOR YOUR BUSINESS
 Improved brand awareness
 Cost Effective
 Engage with your customer
 Brand Loyalty
 Marketplace Awareness
 More Brand Authority

6. HOW MARKETERS USE SOCIAL MEDIA
(% OF B2C AND B2B MARKETERS WHO USE FOLLOWING SOCIAL PLATFORMS
)

7. SOCIAL MEDIA MARKETERS PLATFORM
USAGE TRENDS

8. HOW TO EFFECTIVELY MARKET YOUR
BUSINESS IN SOCIAL MEDIA
 Create profile on multiple platforms.
 Define marketing goals .
 Post content on daily basis.
 Give consumers a reason to follow you.
 Form relationship with social Influencers.
 Broadcast live video streams.

9. EFFECTIVE USE OF SMM IN 2019

10. BENEFITS OF SOCIAL MEDIA MARKETING

11. SOCIAL MEDIA MARKETING TOOLS
 Twitter
 Facebook
 Whatsapp
 Instagram
 Youtube
 LinkedIn
 Pinterest

12. SOCIAL MEDIA MARETING USING
TWITTER
 Focus on Brand promotions & micro blogging.
 Build strong & powerful relation ship with prospective
customers.
 Attractive bio increases popularity.
 Educate them with our new product their uses, advantages
etc and create an awareness and necessity.
 Filling up the page with quick technique & tips.
 Use search.twitter.com & twellow.com to find more users.
 We can easily gain followers by following the followers of
experts, guru or of our competitors in twitter.

13. SOCIAL MEDIA MARKETING USING
FACEBOOK
 Side banner showing the company details such as what
we are, We do, contact us etc…..
 We can include our new product details-banner
 We can publish notes and create groups.
 We can put like box In out site.
 We can create page for products, organization , celebrity
, etc…
 We can upload photos, post links that direct to our
site/blog.

14. SOCIAL MEDIA MARKETING USING WHATSAPP
 Whatsapp now supports sending and receiving a variety of
media including text, photos, videos, documents, and location,
as well as voice & video calls.
 Whatsapp messages and calls are secured with end-to-end
encryption.
 It has advantages over SMS that includes ability to track how
Message Broadcast Performs using blue tick.
 Whatsapp is also used to send a series of bulk messages to
their targeted customers using broadcast option

15. SOCIAL MEDIA MARKETING USING
INSTAGRAM
 Instagram has proven itself a powerful platform for marketers
to reach their customers and prospects through sharing pictures
and brief messages.
 71% of the world's largest brands are now using Instagram as a
marketing channel.
 For companies, Instagram can be used as a tool to connect and
communicate with current and potential customers.
 The company can present a more personal picture of their
brand, and by doing so the company conveys a better and true
picture of itself.

16. DO’S AND DON’TS OF SOCIAL MEDIA
MARKETING
Do’s
 Have your social media
platform completed in full.
 Use analytic to see when
your followers are most
active.
 Be active but don’t over-do
it.
 Share Contents.
 Be original.
 Use hashtags featured good
qualities and relevant
images.
Don’ts
 Don’t have multiple profiles
on the same social media
platforms.
 Avoid poor grammar or
spellings .
 Don’t over market or spam
 Don’t over share.
 Don’t be needy.
 Don’t try to be on every
social media choose few of
them and focus in it.

17. REFERENCE TO LEARN SOCIAL MEDIA
MARKETING FOR BUSINESS
 https://www.socialmediaexaminer.com/
 https://www.wordstream.com/social-media-
marketing
 https://www.google.com/
 https://www.zelst.co.uk/social-media-for-
business/

18. From Komal Singh
Email : Komalsingh0127@gmail.com
ksin8133@gmail.com