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Good design is... a myth - Zoltan Kollin - UX Copenhagen 2017

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There is no good recipe for great design. Environments, technology, and sometimes even users are constantly changing. Context is everything, and these days, you need more than generic guidelines to define good products. This talk is about how product designers are sometimes “breaking” all guidelines and principles, but still end up creating successful products that users love.

Veröffentlicht in: Design
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Good design is... a myth - Zoltan Kollin - UX Copenhagen 2017

  1. 1. A myth Good design is… Zoltan Kollin @kollinz
  2. 2. Hello, I’M Zoltan Kollin
 UX director at UstreamAN IBM COMPANY
  3. 3. UX people love disagreeing
  4. 4. Should designers code? UX DESIGN = UI DESIGN? Is UX design art or science?
  5. 5. intuitive effortless Smart delightful engaging clean Easy on the eye human Conversational simple connected minimal frictionless Apple-like transparent fast Mobile first user friendly Easy-to-use Universal Unobtrusive AESTHETIC Personal Consistent INvisible Seamless Authentic Distinctive Data driven playful innovative
  6. 6. It depends
  7. 7. Intuitive design The myth of
  8. 8. When users understand its behavior and effect without use of reason, experimentation, assistance, or special training. intuitive /ɪnˈtjuːɪtɪv/ adjective
  9. 9. Intuitive?
  10. 10. Intuitive?
  11. 11. It’s intuitive if you already know it. To know it, you must learn it first. (And we’re okay with that.)
  12. 12. Actually, we never stop learning
  13. 13. Actually, we never stop learning
  14. 14. Metaphors are changing
  15. 15. On intuitive design Creating a great experience is sometimes better than creating a familiar experience.
  16. 16. FRICTION Embracing
  17. 17. The bigger the hurry, the bigger the risk
  18. 18. I love the little girl, saying 
 'Alexa ordered me a dollhouse'.
  19. 19. I love the little girl, saying 
 'Alexa ordered me a dollhouse'.
  20. 20. “Our web became so fast that […] we still don’t always trust when important things happen instantly. So artificial waiting was born.” https://www.fastcodesign.com/3066571/the-best-and-worst-user-interfaces-of-2016
  21. 21. “Wells Fargo’s eye scan technology, for example, worked so quickly that the developers had to slow it down […] so customers knew it had actually registered their identities.” https://www.nytimes.com/2016/06/22/business/dealbook/goodbye-password-banks-opt-to-scan-fingers-and-faces-instead.html
  22. 22. What if I told you… Friction might prevent errors, help making considered decisions, and even build trust.
  23. 23. Transparent Going full
  24. 24. “Good design is honest.” – Dieter Rams
  25. 25. Oh, those dark patterns
  26. 26. There are many shades of dark
  27. 27. There are many shades of dark
  28. 28. There are many shades of dark
  29. 29. There are many shades of dark
  30. 30. Dark patterns are more like #7A7A7A most of the time.
  31. 31. Seen Fri 12:38 PM
  32. 32. Seen Fri 12:38 PM
  33. 33. “Uber has buried the ability to type in your pickup address so that it might move you half a block to optimize its own driver routes” https://www.fastcodesign.com/3066744/the-biggest-ux-challenges-of-2017
  34. 34. Transparency is relative It’s The overall experience that matters.
  35. 35. intuitive effortless Smart delightful engaging clean Easy on the eye human Conversational simple connected minimal frictionless Apple-like transparent fast Mobile first user friendly Easy-to-use Universal Unobtrusive AESTHETIC Personal Consistent INVISIBLE Seamless Authentic Distinctive Data driven playful innovative
  36. 36. Simple & clean? Is good design
  37. 37. Delightful? Is good design
  38. 38. Innovative? Is good design
  39. 39. It depends
  40. 40. It depends™
  41. 41. intuitive effortless Smart delightful engaging clean Easy on the eye human Conversational simple connected minimal frictionless Innovative transparent fast Mobile first user friendly Easy-to-use Universal Unobtrusive AESTHETIC Personal Consistent INVISIBLE Seamless Authentic Distinctive Data driven playful apple-like We should focus less on words
  42. 42. And more on empowering people
  43. 43. And more on empowering people (Sometimes by breaking guidelines)
  44. 44. Thank you @kollinz

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