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スパイアスマートフォンラウンジ第1回「ヒットアプリの作り方」 株式会社ゼペット 代表取締役社長 宮川義之様 『ヒットアプリの作り方 に必須と思われること』
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ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
How to have difficult conversations
How to have difficult conversations
Introduction to Data Science
Introduction to Data Science
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
The six step guide to practical project management
The six step guide to practical project management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
ChatGPT webinar slides
ChatGPT webinar slides
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
愛カツのコンセプト
1.
愛カツ (aikatu.jp) メディアとして、大切にすること 愛カツ編集部 Copyright ©TOBE,
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2.
愛カツの目指すところ・ビジョン 愛カツは「恋愛や結婚に本気で悩んでいる人」を応援・サポートするメディア ①読んだ人が実践できるコンテンツを提供します。 ⇒単純に情報を伝えるだけのコンテンツは作りません。興味本位を喚起するだけのものも作りません。あくまで、読んだ人が自分はこれを取り入 れてみよう、これはちょっと使えないな……など、情報を取捨選択し、使ってもらえるコンテンツを提供します。 ②読者を誰も置いてけぼりにしません。どのような読者も安心して読めるサイトを目指します。 ⇒たとえば、自分はこんな風にはなれない、自分とは別世界の人間だ、こんな風にはなれない、と女性が自信を失うようなコンテンツは掲載しま せん。逆に恋愛に自信がある人は読み物として楽しんでほしいと思います。 ③書き手の個性を尊重し、多様性を認めます。 ⇒恋愛はこうあるもの、とは人によって異なります。もちろん、書き手によっても異なります。編集部は一つの意見だけを採用することはしませ ん。書き手の個性、意見を、愛カツのルールに抵触しない限りにおいて尊重します。 ④女性を尊重し、陥れるような表現は使いません。 ⇒読んだ人が不快に思う、女性蔑視と受け取られるような表現は使わないようにします。 ※性についても取り上げていますが、近日中に当社が運営する別サイトに移行する予定があります。 Copyright ©TOBE, Inc.
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3.
愛カツが想定する読者ペルソナ 愛カツが想定する読者ペルソナは、一つではありません。 複数の読者ペルソナを想定したものとします。また、今後もペルソナは変わったり、増えたりすること もあります。 それぞれのペルソナが愛カツの記事に何を求めるのか、読むとどう変わるのか、をまとめました。 Copyright ©TOBE, Inc.
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4.
愛カツの想定ペルソナ① ペルソナ概要:恋愛経験がまだ少ない女子大生 「恋愛ってどうすればいいんだろう、難しいよー」 想定年齢:21〜22歳 居住エリア:関東圏(大宮などやや郊外エリア) 大学3-4年生。女子同士でいつもつるんでいて、周りに男性があまりいない。 バイト先の先輩/社員に憧れているが、具体的にアクションを起こすことはできない。付き合ったこと は1-2回あるが、いずれも自然消滅。今は彼氏はいない。ファッションはプチプラ中心。メイクやファッ ションには興味があるが、自分を飾って、可愛く見せることにはなぜだか抵抗感がある。 Copyright ©TOBE,
Inc. All rights reserved.CONFIDENTIAL
5.
愛カツの想定ペルソナ② ペルソナ概要:出会いの機会に恵まれない社会人女性 「出会い?それってどこにあるの、買えるの?」 想定年齢:26〜28歳 居住エリア:地方都市 中堅食品メーカーに勤務。正社員で第二新卒と呼ばれる時期は過ぎ去ってしまった。自宅と会社を行き 来する生活で出会いの機会はほとんどない。 たまに合コンに呼ばれて行くが、魅力的な男性に巡り合ったことはなく、虚しさを感じている。マッチ ングアプリをいくつか試してみるも、怖くて結局は男性と会っていない。趣味は年に一度長期休暇を取 得して、グアム旅行に行くこと。 読んでいる雑誌はanan, with Copyright
©TOBE, Inc. All rights reserved.CONFIDENTIAL
6.
愛カツの想定ペルソナ③ ペルソナ概要:結婚にイマイチ踏み切れないアラサー女性 「もっといい人いるんじゃないかなあ……」 想定年齢:31〜33歳 居住エリア:東京 付き合って2年になる彼氏(中堅不動産企業のサラリーマン)がいる。別に嫌いではないが、積極的に結 婚する気にもならない。他にいい男がいるのではないか?とも感じているが、実際には出会えない。 実家暮らしで両親は公務員。両親が仲良くしているのをあまり見たことがなく、結婚生活に対してポジ ティブなイメージがないのも結婚を躊躇する理由。 買いたい物を買い、食べたいものを食べられる暮らしをしているので、実家を出る気にはらない。ブラ ンド物もたまに買う。愛読書はOggi。 Copyright ©TOBE,
Inc. All rights reserved.CONFIDENTIAL
7.
愛カツの想定ペルソナ④ ペルソナ概要:自己肯定感の低い人 「どうせ、わたしなんか……」 想定年齢:23〜25歳 居住エリア:関東圏 就活で運悪くブラック企業を引いてしまい、入社1年で辞め、現在離職中。次は安定して働ける会社に就 職したいと思っている。 小さい頃から親に叱られることが多く、自己肯定感を持てず、自分に自信がない。一見するとかわいら しく、他人からするとなぜ彼氏がいないのかは不思議な感じ。 Dine(マッチングアプリ)を使って男性と数多く会っているが、相手に付き合ってと言われても本当に 自分でいいのかと悩み続けている。Twitter上では快活にしゃべる。 Copyright ©TOBE,
Inc. All rights reserved.CONFIDENTIAL
8.
愛カツの想定ペルソナ⑤ ペルソナ概要:熱狂的なアイドルファン 「運命の王子様っているのかな……?」 想定年齢:特に定めず 居住エリア:全国 小さい頃から、某男性アイドルグループもしくは、女性歌劇団に憧れている。 現実世界でもそういった男性(女性)と付き合いたいと思っているが、存在しない現実を嘆いている。 実際は恋愛に興味はあるのだけれど、どうしていいのかが全く分からない。 実家暮らしで経済的には余裕があるが、兄弟(姉妹)が結婚し、両親が高齢になりつつある現実がある が、本人はあんまり気にしていない。 Copyright ©TOBE,
Inc. All rights reserved.CONFIDENTIAL
9.
各ペルソナの人が愛カツの記事を読みつづけると、こう変わっていく 好きなバイト の先輩がいる がどうしてい いかわからな い 距離を詰めた いがどうして いいかわから ない どうしたら、 相手に気に入 られるんだろ うか? 相手は何を考 えているんだ ろう?この LINEは私に気 があるの? 全く出会いが ないんだけれ ど、どこで会 えるんだろ? マッチングア プリって本当 に使えるの? 連絡先交換し たんだけれど、 これって遊ば れてる? そもそもどう いう男がいい 男なんだろ う? 今の彼氏と結 婚すべきなん だろうか? 他にも出会い の方法はない のかな? 結婚生活って どんなものな んだろう。イ マイチイメー ジができない 同棲ってした ほうがいいか のかな? 男性は私のど こがいいと思 うんだろう 男性って何を 考えてるかわ かなくて怖い 付き合っても すぐ別れちゃ うのかな アプリで会う 人ってみんな 優しそうなん だけれど… ◯◯(アイド ル)みたいな 男性っている のかな? 現実的には妥 協しなければ いけないのか な? 実際の男性っ て何を考えて いるんだろ う? このままずっ と一人でいる のかなあ? 好きな人と恋愛関係に進む! 新しい(しっかりした)出会い がみつかる 新しい彼氏が見つかる or 今の彼氏と結婚に進む 恋愛に対して一歩踏み出せる 現実の恋愛を知ることができる Copyright ©TOBE, Inc.
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