In this presentation I focus on the ever-changing landscape of social media. I give an overview of the heavy-hitters (Facebook, LinkedIn, and Twitter), discuss some strategies for social media, offer tips on how to build trust and debunk some popular myths.
2. WHAT WE WILL COVER
• What is social media?
• Overview of a few networks (Facebook, LinkedIn, Twitter)
• How can you get started?
• Strategy for social media
• Tips for the day-to-day posting
• Building trust
• How to be successful
• How do I measure success?
• Address a few myths about social media
3. HI, I’M NATALIE GRECO
• Designingthe internets since
1995, developing social
media strategies since 2006
• Principal/designerat Koibot
Creative in Seattle, WA
• Worked with higher
education, non-profit
organizations and Fortune
500 companies
9. WHAT IS SOCIAL MEDIA?
Social media are online communications in which individuals
shift flexibly between the role of audience and author.
To do this, they use social software that enables anyone without
knowledge of html coding, to create, comment on, and share
content and to form communities around shared interests.
10. WHAT IS SOCIAL MEDIA?
• Social networking sites (Facebook, LinkedIn, Twitter)
• Blogs and online journals
• Link sharing sites (Delicious, Digg)
• Photos/Video/Music (flickr, YouTube, last.fm)
• Wikis (Wikipedia)
17. HOW DO I GET STARTED?
• Read your integrated marketing plan
• Know your audience
• Clearly identify your goals
• Decide which social networks fit your needs
• Become a user
19. WHAT ABOUT STRATEGY?
• Establish
personal connection between the audience and the
organization
• Develop rich, engaging new methods of storytelling
• Cultivate school/program pride and encourage participation
• Create a sense of anticipation for posts/updates/tweets
• Solid integration of social media and your website
• Promote and distribute internal and external content
23. HOW TO BUILD TRUST
• Set expectations and make promises
• Keep those promises and deliver on those expectations
• Listen to your audience, let them know they are heard
• Become part of the conversation
• Give them something only available via social media
25. HOW CAN I BE SUCCESSFUL?
• Primary objective should always be to build relationships and
cultivate dialogue
• Promote and encourage your evangelists
• Be open to change
• Do user testing
27. HOW CAN I MEASURE MY
SUCCESS?
• HootSuite: manage all 3 major networks, multiple users/
accounts, team workflows, track stats, iPhone app available
• Bit.ly: url shortening plus tracking, currently Pro in beta testing
• Analytics: Facebook, Google, TwitterAnalyzer
• Google yourself or organization
29. SO I HEARD...
• Social media is cheap, or free
• Anyone can do it
• I’m going to be successful overnight
•I can do it all myself, or in-house
• You can’t build quality relationships online
• My marketing campaign is going to go viral
• Lots of followers = success
• It’s all just a fad
• This is great, now I can stop advertising