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AMP Accelerated Mobile Pages - Getting Started & Analytics

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We have heard about AMP pages, Facebook Instant Articles and even Apple News, so what dose this all mean? We go through the deck I presented at Web Analytics Wednesday's on the current issues with Ad Blocking and Mobile Speed issues that leads us to AMP. Learn how to get started with AMP and learn how to integrate with Analytics platforms like Google Analytics and Adobe Marketing Cloud in its infant stages.

Any questions feel free to contact me on LinkedIn

Veröffentlicht in: Marketing
  • Its quite clear that accelerated mobile pages are the way to go for publishers with their incredible loading speed. I am sharing an article on "Accelerated Mobile Pages (AMP) for Mobile-First Generation" https://goo.gl/bonFVZ
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AMP Accelerated Mobile Pages - Getting Started & Analytics

  1. 1. Accelerated Mobile Pages Getting Started June 2016 – Web Analytics Wednesdays Proprietary © and Confidential
  2. 2. Sources: Microsoft Research Spring 2015 8 seconds
  3. 3. Vincent Koc 3 • • •
  4. 4. Contents & Agenda 4 Mobile Consumer & AMP • What is AMP • The Mobile Consumer Beyond AMP • Variations of AMP and Differences • Apple News • Facebook Instant Articles Getting Started • Tracking for AMP • Validating AMP • Special Considerations • The future for AMP • Organic Search & Social • Trying for yourself Future Trends
  5. 5. Key Takeaways 5
  6. 6. Consumer Mobile Consumer & AMP
  7. 7. • • • • 7 What is AMP? Sources: Google Official Blog 2015, Search Engine Land 2015, AMP Project FAQ Page
  8. 8. 8Sources: Accelerated Mobile Pages Project
  9. 9. 9 How AMP Actually Works Sources: AMP Project
  10. 10. 10 Every second counts! Sources: Kissmetrics Blog – Loading Time Study – Adapted from Gomez and Akamai
  11. 11. 11Sources: Mobiforge Adblocking Study 2015 Ad-blocking and Speed issues was the birth child of AMP for publishers
  12. 12. 12Sources: AMP Project (Intro to AMP Video), alphr Case Study
  13. 13. 13 Even More Reasons To Adopt AMP! Sources: Techcrunch 2016
  14. 14. 14 So what dose this all mean?
  15. 15. Beyond AMP Variations and Considerations
  16. 16. 16 But wait! There's more than just AMP! Sources: AMP Project Who, Facebook, Apple
  17. 17. 17 Launched in June 2015
  18. 18. 18 How does Apple News Work • • • • Sources: Apple FAQ, Techrunch
  19. 19. 19 Apple News On-boarding Process Sources: Apple iCloud Publishing Site • • • • •
  20. 20. 20 Apple News Competitors Sources: Ranking Data from Simmilarweb and App Annie
  21. 21. 21 Apple News Roadmap
  22. 22. 22 Launched in Feb 2016
  23. 23. 23 How Does Facebook Instant Articles Work? Sources: Facebook for Developers Documentation
  24. 24. 24Sources: Facebook Product Team
  25. 25. Getting Started Lets get going!
  26. 26. 26 Tracking Implementation on AMP Sources: Google Product Forum: Google Analytics
  27. 27. 27 Tracking Implementation on AMP Sources: AMP Project amp-analytics Documentation: https://www.ampproject.org/docs/reference/extended/amp-analytics.html
  28. 28. 28 Modules know as packages used for Analytics Tracking Sources: AMP Project amp-analytics Documentation: https://www.ampproject.org/docs/guides/analytics/analytics_basics.html
  29. 29. 29 Not all analytics platforms are supported! Sources: AMP Project amp-analytics Documentation: https://www.ampproject.org/docs/guides/analytics/analytics_basics.html • • • • • • • • • • • • Mediametrie • • • • • •
  30. 30. 30 Lets start with Google Analytics Sources: Google Developers AMP Implementation FAQ: https://developers.google.com/analytics/devguides/collection/amp-analytics/ • •
  31. 31. 31 Correcting the URL Sources: Google Developers AMP Implementation FAQ: https://developers.google.com/analytics/devguides/collection/amp-analytics/
  32. 32. 32 Event Tracking Sources: Google Developers AMP Implementation FAQ: https://developers.google.com/analytics/devguides/collection/amp-analytics/
  33. 33. 33 Variables and Custom Dimensions Sources: Google Developers AMP Implementation FAQ: https://developers.google.com/analytics/devguides/collection/amp-analytics/ • • • • • • •
  34. 34. 34
  35. 35. 35 AMP Analytics Configuration Files Sources: AMP Project amp-analytics Documentation: https://www.ampproject.org/docs/guides/analytics/analytics_basics.html
  36. 36. 36 More Complex Triggers Sources: AMP Project amp-analytics Documentation: https://www.ampproject.org/docs/guides/analytics/analytics_basics.html
  37. 37. 37
  38. 38. 38 Toolkit for Testing AMP Pages
  39. 39. 39 Toolkit for Testing AMP Pages
  40. 40. 40 Toolkit for Testing AMP Pages
  41. 41. Future Trends Where is this all heading
  42. 42. 42 What's coming up in AMP Sources: AMP Project Roadmap & Google Developers Blog
  43. 43. 43 What's coming up in AMP Sources: AMP HTML Wordpress Page
  44. 44. 44 Google Organic Search Sources: AMP HTML Wordpress Page, Google I/O, Search Engine Land
  45. 45. Key Takeaways 45
  46. 46. Thank You! Q&A June 2016 – Web Analytics Wednesdays Proprietary © and Confidential vincent.koc@resolutionmedia.com

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