Community Building Online with Social Media14. (Some) uses of social media
Day-to-day Entertainment
communication Recommendations
Networking Education
Political Mobilisation
involvement Publishing
Promotion Fandom
Sharing news New business
Conversation models
Disaster alert &
recovery
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15. Social media is about ...
Community
Participation
Engagement
Serendipity
Planning
Openness
Trust
Commitment
& Blogging!
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16. Online community
Common
interests
Reciprocity
Emotional
investment
Time
Social capital
© Know Social Media, 2012
17. How many of you just click
“accept”?
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18. We need to be mindful of
Privacy
Security
Time
Control
Copyright
Bullying
Professionalism
Fear?
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20. Your turn
1. How might social media be useful to
community radio?
2. What problems to you envisage?
3. What have you tried already?
4. What will you do tomorrow?
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21. Social media management
Coordinating diverse activities &
information
Analysing social media performance
Trouble-shooting problems and issues
Simplifying content integration
Scheduling content delivery
Reporting
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22. Listening
Scan for mentions, questions, trends,
ideas,
Automate regular searches
Speed up response time
Get ideas and feel for industry
See what matters to people
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23. Set up search alerts
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24. Measuring engagement
Checking how well your content is
received
Monitoring social media execution
Has your content generated
“engagement”?
o Like o Conversation
o Comment o Retweet
o Share o Follow
o Blog o Favourite
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26. Policy and Guidelines
Clarity around behaviour
Staff usage vs. personal usage
Minimises risk of employee involvement
Employees represent organisation
Work on guidelines collaboratively
E.g., Department of Justice (Victoria),
Cisco
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27. Who does what and when?
Identify a social media champion
(coordinator)
Identify content producers
Identity community managers
Integrate social media tasks into existing
jobs
Schedule contributions to spread the load
Queue up content in quiet times
Coordinate around annual events, news, etc.
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28. Starting out
Think carefully about aims with social media
Decide on roles and resource activities
Think about desirable behaviours
Re-examine existing web presence &
content
Work out a content plan for months ahead
Set up social media/web infrastructure
Do: post, listen, respond, review, tweak, ...
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29. Social media practice
Engage consistently and frequently
Be transparent and authentic
Avoid spam (i.e., 20% content advertise)
Track mentions of business and competitors
Respond quickly (within an hour)
Be a good online citizen
Monitor engagement and tweak accordingly
Produce valuable, share/engagement worthy
content
© Know Social Media, 2012