© KnowledgeTree 2016
Social Selling at Scale
4 Ways to Help Your Team Sell Socially
© KnowledgeTree 2016
Peter Mollins
Questions:
marketing@knowledgetree.com
@knowledgetree
© KnowledgeTree 2016
Provide value to
prospects that
increases
likelihood of
advancing sales.
© KnowledgeTree 2016
Who’s your
audience?
Be Special
(-ized)
Repeat,
Broadly
Measure
4 Keys to Social Selling at Scale
© KnowledgeTree 2016
The average B2B
decision team is 5+
people.
Source: CEB
Other
Priorities
Internal
Dynamics
© KnowledgeTree 2016
6
© KnowledgeTree 2016
More
complexity
Less
Access
© KnowledgeTree 2016
Benefits
Trade-
Offs
© KnowledgeTree 2016
9
80%of sales people add no value
to their buyers
© KnowledgeTree 2016
10
What messages resonate?
© KnowledgeTree 2016
11
2xReps with effective messaging and
content are twice as effective
© KnowledgeTree 2016
12
Follow Experts
Insist on Experts
Be an Expert
© KnowledgeTree 2016
13
Focus on more
meaningful conversations.
© KnowledgeTree 2016
14
© KnowledgeTree 2016
Identify Where to Invest Next
15
• Share messages that win
• Avoid low-performing content
• Identify ...
© KnowledgeTree 2016
Who’s your
audience?
Be Special
(-ized)
Repeat,
Broadly
Measure
4 Keys to Social Selling at Scale
© KnowledgeTree 2016
Social Selling at Scale
4 Ways to Help Your Team Sell Socially
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4 Ways to Help Reps Sell Socially and Prospect at Scale

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Look at 4 best practices that sales enablement and sales-focused marketers can leverage to help their sales teams effectively generate demand at scale. This quick-hitting session will give you tips you can put in place today to help your whole team drive demand.

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4 Ways to Help Reps Sell Socially and Prospect at Scale

  1. 1. © KnowledgeTree 2016 Social Selling at Scale 4 Ways to Help Your Team Sell Socially
  2. 2. © KnowledgeTree 2016 Peter Mollins Questions: marketing@knowledgetree.com @knowledgetree
  3. 3. © KnowledgeTree 2016 Provide value to prospects that increases likelihood of advancing sales.
  4. 4. © KnowledgeTree 2016 Who’s your audience? Be Special (-ized) Repeat, Broadly Measure 4 Keys to Social Selling at Scale
  5. 5. © KnowledgeTree 2016 The average B2B decision team is 5+ people. Source: CEB Other Priorities Internal Dynamics
  6. 6. © KnowledgeTree 2016 6
  7. 7. © KnowledgeTree 2016 More complexity Less Access
  8. 8. © KnowledgeTree 2016 Benefits Trade- Offs
  9. 9. © KnowledgeTree 2016 9 80%of sales people add no value to their buyers
  10. 10. © KnowledgeTree 2016 10 What messages resonate?
  11. 11. © KnowledgeTree 2016 11 2xReps with effective messaging and content are twice as effective
  12. 12. © KnowledgeTree 2016 12 Follow Experts Insist on Experts Be an Expert
  13. 13. © KnowledgeTree 2016 13 Focus on more meaningful conversations.
  14. 14. © KnowledgeTree 2016 14
  15. 15. © KnowledgeTree 2016 Identify Where to Invest Next 15 • Share messages that win • Avoid low-performing content • Identify winning personae • Identify winning vehicles • Insist on more of what works
  16. 16. © KnowledgeTree 2016 Who’s your audience? Be Special (-ized) Repeat, Broadly Measure 4 Keys to Social Selling at Scale
  17. 17. © KnowledgeTree 2016 Social Selling at Scale 4 Ways to Help Your Team Sell Socially

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