The document outlines a proposal for a mobile app called "Sony Exclusive" to be developed for Sony Music Entertainment. It discusses using determination and creativity to help Sony climb to the top of the mobile app world. Various images are included to represent concepts like challenges, solutions, feedback, and connecting fans to artists. A timeline is proposed showing development from 2013-2016, with an initial app release planned for January 2015 and upgrades planned for subsequent years.

1. SONY EXCLUSIVE
“BE A PART OF THE MOVEMENT, BE SONY, SONY EXCLUSIVE”
FOR SONY MUSIC ENTERTAINMENT
SUBSIDIARY OF SONY CORPORATION
By: Marcella Pleas, Keith Mercer, and Cristiana Vasquez
Wednesday, November 13, 2013

2. The dog climbing the tree
represent determination.
Just like this dog we
represent climbing to the
top and with Sony
Exclusive we can help
Sony climb to the top of
the mobile app world.
DETERMINATION
http://www.flickr.com/photos/carplips/766965172/sizes/l/in/photostream/
Wednesday, November 13, 2013

3. http://farm6.staticflickr.com/5127/5348947610_c292e09cfa_o.jpg
Environmental Scanning
Wednesday, November 13, 2013

4. http://farm6.staticflickr.com/5005/5233497702_46964e1710_o.jpg
Wednesday, November 13, 2013

5. I chose the monkey bars because
it brings you back to a place
when you where a kid and
determined to get to the end and
remembering the feeling when
you finally did. We are the end of
the monkey bars.
Does this make sense?
WE ARE
KNOWLEDGE
MOLD
CREATIVITY
http://www.flickr.com/photos/fornal/385054883/sizes/o/in/photostream/
Wednesday, November 13, 2013

6. The weight represent
Sony’s Organizational
challenge
CHALLENGES
http://www.flickr.com/photos/forcedrhubarb/6924506086/sizes/l/in/photostream/
Wednesday, November 13, 2013

7. SOLUTIONS
http://www.flickr.com/photos/athrasher/2823255013/sizes/l/in/photostream/
Wednesday, November 13, 2013

8. BUILDING BRIDGES
Wednesday, November 13, 2013

9. Strategy Formulation
Wednesday, November 13, 2013
http://farm7.staticflickr.com/6103/6335808905_f631c09399_o.jpg

10. http://farm3.staticflickr.com/2637/3838140359_b64a6392b4_o.png
Wednesday, November 13, 2013

11. http://farm5.staticflickr.com/4120/4902866564_fc21021ef8_o.jpg
Wednesday, November 13, 2013

12. Legal Factors
http://farm6.staticflickr.com/5259/5463781171_539e99b4b1_b.jpg
Wednesday, November 13, 2013

13. http://www.flickr.com/photos/hypnosishypnotherapy/9014929561/sizes/o/in/photolist-eJBSu2-7PUeAA-7PQUZz-atR4Xo-9joYgy-arAnDc-bASi4L-eF3BpZ-bAR8mw-bASi8A-aMXgir-aECe9A-6bPGQk-dbFqs8-dbFsAu-8HTHcs-8HTHif-8HQAcx-8zuhrX-dS438T-8XHAr1-bzcPa9-h1yyjH-dpnxbN-a8QanZ-bnbeKD-bnm7CY-hrogEj-f6MWNs-bxKKqg-bxKHK4-9X3Ew1-6Km65r-6Km65T-6Km65P-6Km65v-6Km65z-bo5YYU-eRveaM-8t6ako-8t38Rt-8t6ao1-fzCqK4-agCYTY-doP1C4-dnFm7e-doSmbu-834WGS-9DWsUD-4HwWjj-f3cGSi/
Wednesday, November 13, 2013

14. Development Staff
Marketing
Hardware
Development Costs
500,000
375,000
250,000
125,000
0
Development Costs
Wednesday, November 13, 2013

15. October-13
Incur Project approval from sony corporation officials
November-13
Hire music app development team, work with Sony’s legal team to get app started
December-13
Sketch out app/ Design
February-14
Documentation
March-14
Consolidation with interested third party members
April-14
Testing
May-14
Introduce Demo
June-14
Get Sony music artist to try out demo
July-14
Sign artist to app
August-14
Make app changes
October-14
FinalTesting/Demo Testing
January-15
Release app in Apple iTunes, Android, Window and Google Play
February-15
Study and Breakdown app users reviews, data and wish list on what they want to see come to the app
May-15
Upgrade Development with approval
June-15
Official app presented to Sony and artist. also upgrades presentation
October-15
Final test for upgrade Beat test
November-15
Upgraded app presented to SOny
January-16
Upgraded app released for all platforms
February-16
Review app users suggestions, wish list and reviews
March-16
Brainstorm new changes and upgrades to meet consumer needs and wants for the app
TIME LINE
Wednesday, November 13, 2013

16. USAGE
How often do consumers use our
app? Once, twice, fifty times a day?
Comp%ight
Retrieved
November
11,
2013
http://comp%ight.com/search/app/1-­‐3-­‐1-­‐1
Wednesday, November 13, 2013

17. VISITS
How often do they
use our app on a daily
basis?
Comp%ight
Retrieved
November
11,2013
http://comp%ight.com/search/phone/1-­‐3-­‐1-­‐1
Wednesday, November 13, 2013

18. We want to know what our consumers
think.
There input is the most important thing!
What they want and what they expect
out of our app, we will make sure it
happens.
Google.com/Images
Retrieved
November
11,
2013
https://www.google.com/search?
q=feedback&source=lnms&tbm=isch&sa=X&ei=5beCUpXdLsjo2QWHs4HABA&ved=0CAcQ_AUoAQ&biw=1439&bih=703
#facrc=_&imgdii=_&imgrc=8hOBKTJyV6cX7M%3A%3BXPg8qTKUZnE1tM%3Bhttp%253A%252F
%252Fwww.careerealism.com%252Fhome%252Fjtodonnell%252Fcareerealism.com%252Fwp-­‐content%252Fuploads
%252F2012%252F06%252Ffeedback-­‐help-­‐professional-­‐development.jpg%3Bhttp%253A%252F
%252Fwww.careerealism.com%252Ffeedback-­‐help-­‐professional-­‐development%252F%3B1000%3B667
Wednesday, November 13, 2013

19. Google.com/Images
Retrieved
November
11,
2013
https://www.google.com/search?
q=feedback&source=lnms&tbm=isch&sa=X&ei=5beCUpXdLsjo2QWHs4HABA&ved=0CAcQ_AUoAQ&biw=1439&bih=703
#q=downloads&tbm=isch&facrc=_&imgdii=_&imgrc=1oW2NkU7aP5MdM%3A%3BnoNK32qnoQge8M%3Bhttp%253A
%252F%252Ficm.ac.uk%252Fwp-­‐content%252Fthemes%252Ficm%252Fimages%252FCentre_Downloads-­‐central-­‐
image.jpg%3Bhttp%253A%252F%252Ficm.ac.uk%252Fcentre-­‐resources%252Fcentre-­‐downloads%252F
%3B680%3B368
Wednesday, November 13, 2013

20. STAY ON TRACK!
Comp%ight.com
Retrieved
November
11,
2013
http://comp%ight.com/search/train-­‐track/1-­‐3-­‐1-­‐1
Wednesday, November 13, 2013

21. CONCLUSION
The
main
bene%its
of
the
“Be
Sony
Exclusive”
application
gives
fans
a
direct
connection
to
their
favorite
artist,
their
music,
and
other
related
news/information.
“Be
Sony
Exclusive”
bridges
the
gap
between
fans,
and
artist’s
relationship
by
creating
a
platform
where
the
two
can
meet,
and
exchange
various
forms
of
information.
Wednesday, November 13, 2013